Cosmetics and skin care market in Spain

Earlier Report Observations

The Spanish cosmetics and skin care market showed a volatile trajectory from 2018 to 2021. The market size began at 1 034 million US dollars in 2018, a period where the skin care segment, representing 32% of the cosmetic market, exhibited positive consumption trends. A contraction followed in 2019, lowering the market to 939 million US dollars. The onset of the COVID-19 pandemic in 2020 precipitated a sharp decline to 728 million US dollars. A robust recovery emerged in 2021, returning the market to 1 034 million US dollars. This rebound was primarily driven by widespread mask-wearing and increased screen time, which exacerbated skin conditions like acne and dehydration, thereby boosting demand for targeted personal care products, coupled with consumers returning to physical cosmetic stores.

Sustained growth characterized the market in 2022 and 2023. In 2022, the market value rose to 1 265 million US dollars, fueled by an estimated 8-10% increase in skin care consumption—with sunscreen sales surging by 20%—alongside the launch of new product collections such as Avon Anew Sensitive+. The upward trend continued in 2023, with the market reaching 1 381 million US dollars. This advance coincided with the record 12.1% growth of the broader Spanish cosmetic sector, underpinned by a strong consumer shift towards premium, high-quality products and those with sustainable credentials.

The market experienced a moderation in 2024, with the size decreasing to 1 311 million US dollars. This occurred despite ongoing industry trends like premiumization and sustainability, as well as strategic activities including Beiersdorf's collaboration with Rubedo Life Science for anti-aging innovations and the launch of new, diversified skin care brands driven by technological innovation.

Production cosmetics and skin care in Spain

In value, 2017-2020, M $ US

Cosmetics and skin care production in Spain declined for the second consecutive year. In 2020, output was valued at 863 million US dollars, marking a significant 10.2% decrease compared to 2019. The peak value was recorded in 2018 at 1 012 million US dollars, which also saw the largest annual increase of 16.1%.

Annual dynamics of production in Spain in value, 2017-2020, M $ US

Exports cosmetics and skin care from Spain

Exports in kind, K t

In 2020, cosmetics and skin care export volumes from Spain reached 121.0 thousand tonnes, showing a slight year-on-year increase of 1.5%. Over the 2017-2020 period, exports decreased by 19.6%, with a compound annual growth rate of -7.0%. The lowest volume was recorded in 2019 at 119.2 thousand tonnes, while the highest was in 2018 at 150.9 thousand tonnes. The largest annual decline occurred in 2019, with a drop of 21.0%.

Annual dynamics of product's exports from Spain in kind, 2017-2020, K t

From 2017 to 2020, Spain's cosmetics and skin care exports in kind were distributed across multiple countries without a clear dominant partner. Germany accounted for 14.1% of exports, the United Kingdom for 10.7%, and Portugal for 8.5%, with these three countries together representing just 33.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Spain in kind, 2017-2020

Exports in value, M $ US

After two years of growth, cosmetics and skin care exports from Spain declined. In 2020, exports were recorded at 1 104 million US dollars, reflecting a moderate 8.1% decrease compared to 2019. Over the 2017-2020 period, exports increased by 15.9%, with a compound annual growth rate of 5.0%. The peak value was in 2019 at 1 201 million US dollars, and the largest annual increase was in 2018 at 18.1%.

Annual dynamics of product's exports from Spain in value, 2017-2020, M $ US

Between 2017 and 2020, Spain's cosmetics and skin care exports in value terms were widely dispersed among partner countries. Portugal accounted for 9.2% of exports, France for 8.3%, and Hong Kong for 7.7%, with these three markets together representing only 25.2% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Spain in value, 2017-2020

Imports cosmetics and skin care to Spain

Imports in kind, K t

Following two years of growth, cosmetics and skin care imports into Spain declined. In 2020, imports amounted to 63.0 thousand tonnes, showing a sharp 38.0% decrease compared to 2019. Between 2017 and 2020, imports increased by 5.3%, equating to an annualized growth rate of 1.7%. The highest volume was recorded in 2019 at 101.5 thousand tonnes, which also saw the largest annual increase of 54.4%.

Annual dynamics of product's imports to Spain in kind, 2017-2020, K t

From 2017 to 2020, France, Germany, and Italy were the leading sources for Spain's cosmetics and skin care imports in kind. France accounted for 35.1% of imports, Germany for 21.0%, and Italy for 13.4%, with these three countries together comprising 69.5% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Spain in kind, 2017-2020

Imports in value, M $ US

After a two-year increase, cosmetics and skin care imports into Spain declined. In 2020, Spain imported 969 million US dollars worth of cosmetics and skin care, representing a robust 17.8% drop compared to 2019. Over the 2017-2020 period, imports decreased by 8.7%, with a compound annual growth rate of -3.0%. The peak value was in 2019 at 1 179 million US dollars, and the largest annual increase was in 2018 at 8.0%.

Annual dynamics of product's imports to Spain in value, 2017-2020, M $ US

Between 2017 and 2020, France, Germany, and Italy formed the main cluster of markets for Spain's cosmetics and skin care imports in value terms. France accounted for 40.2% of imports, Germany for 15.0%, and Italy for 10.0%, with these three countries together holding a combined share of 65.2% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Spain in value, 2017-2020