Market research

Shaving preparations market in Denmark

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

From 2018 to 2020, the market for shaving preparations in Denmark contracted significantly, with volume falling from 3 422 thousand USD to 1 664 thousand USD. During this period, consumer interest increasingly focused on shaving as a form of self-care, with emphasis on natural ingredients, skin preparation, and irritation-free products. Technological advances in razors and a wider range of grooming products catered to personalized routines.

The market rebounded in 2021, reaching 2 767 thousand USD, driven by the introduction of new segments like beard care products and the growth of online retail. However, in 2022, global supply chain disruptions affected product availability, contributing to a decline in market volume to 1 880 thousand USD. Stricter labeling and packaging requirements were also implemented, reflecting evolving consumer demands for transparency.

In 2023 and 2024, the market showed recovery, rising to 2 218 thousand USD by 2024. Consumer preferences continued to shift towards products that balance efficacy with skin-friendliness, sustaining demand despite earlier supply challenges.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Denmark
  1. 5.1.1. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's imports to Denmark in kind, 2018-2025, K unit
    2. 6.1.2.2. Dynamics of product's imports in kind to Denmark by countries, 2018-2025, K unit
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Denmark in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Denmark by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's imports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Denmark, 2018-2025, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's imports to Denmark by countries, 2018-2025, $ US/K unit
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's imports to Denmark in kind, 2018-2025, K unit
    2. 6.2.2.2. Dynamics of product's imports in kind to Denmark by countries, 2018-2025, K unit
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Denmark in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Denmark by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's imports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Denmark, 2018-2025, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's imports to Denmark by countries, 2018-2025, $ US/K unit
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's exports from Denmark in kind, 2018-2025, K unit
    2. 7.1.2.2. Dynamics of product's exports in kind from Denmark by countries, 2018-2025, K unit
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Denmark in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Denmark by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's exports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Denmark, 2018-2025, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's exports from Denmark by countries, 2018-2025, $ US/K unit
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's exports from Denmark in kind, 2018-2025, K unit
    2. 7.2.2.2. Dynamics of product's exports in kind from Denmark by countries, 2018-2025, K unit
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Denmark in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Denmark by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's exports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Denmark, 2018-2025, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's exports from Denmark by countries, 2018-2025, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production shaving preparations in Denmark

In value, 2018-2021, K $ US

In 2021, Denmark's output of shaving preparations was valued at 391.4 K $ US, marking a 17.7% increase compared to 2020. Over the period from 2018 to 2021, production grew by 35.4%, which translates to an annualized rate of 10.6%. The largest increase occurred in 2019, with a rise of 24.3%, while the largest decline was recorded in 2020, at 7.4%.

Annual dynamics of production in Denmark in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	24.3%	(7.4%)	17.7%	10.6%

Source: SHEV.io

Exports shaving preparations from Denmark

Exports in kind, K unit

In 2021, Denmark exported 2 049 K units of shaving preparations, representing a 31.8% increase over the previous year. From 2018 to 2021, exports rose by 68.5%, with a compound annual growth rate (CAGR) of 19.0%. The largest increase was observed in 2019, at 34.5%, while the largest decline occurred in 2020, at 4.9%.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, K unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	34.5%	(4.9%)	31.8%	19.0%

Source: SHEV.io

Between 2018 and 2021, Norway, Sweden, and Germany were the top destinations for Denmark's exports of shaving preparations in kind. Norway accounted for 41.1% of exports, Sweden for 25.9%, and Germany for 14.7%, together making up 81.6% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Denmark in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

In 2021, Denmark's exports of shaving preparations in value terms amounted to 3 225 K $ US, showing a significant decrease of 10.3% from the year before. Over the 2018-2021 period, exports increased by 13%, with a CAGR of 4.2%. The minimum value was recorded in 2019 at 2 799 K $ US, while the maximum was in 2020 at 3 597 K $ US. The largest increase occurred in 2020, with a rise of 28.5%.

Annual dynamics of product's exports from Denmark in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(1.9%)	28.5%	(10.3%)	4.2%

Source: SHEV.io

From 2018 to 2021, Norway, Sweden, and Germany remained the largest markets for Denmark's exports of shaving preparations in value terms, collectively accounting for 72.1% of total export flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Denmark in value, 2018-2021

Source: SHEV.io

Imports shaving preparations to Denmark

Imports in kind, K unit

The market for imports in kind showed an unstable trend during this period. In 2020, imports dropped to their lowest point at 3 847 K units, with the largest decline recorded at 18.4%. By 2021, imports peaked at 34 890 K units, representing a steep gain of 806.9% relative to the prior year, resulting in a top-to-bottom ratio of 9.1 times between these years.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, K unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	4.9%	(18.4%)	806.9%	98.0%

Source: SHEV.io

Throughout 2018-2021, Sweden dominated Denmark's imports of shaving preparations in kind, with a share of 80.9% of total flows, while other markets played a less significant role.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Denmark in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

After a two-year decline, Denmark's imports of shaving preparations in value terms increased in 2021, reaching 5 600 K $ US, up by 13.6% compared to the previous year. Between 2018 and 2021, imports decreased by 6.4%, equating to an annualized rate of 2.2%. The minimum value was recorded in 2020 at 4 928 K $ US, and the largest decline occurred in 2019, at 10.0%.

Annual dynamics of product's imports to Denmark in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(10.0%)	(8.5%)	13.6%	(2.2%)

Source: SHEV.io

In the 2018-2021 period, Sweden, Germany, and the United Kingdom were the largest suppliers of shaving preparations to Denmark in value terms. Sweden accounted for 36.3% of imports, Germany for 17.9%, and the United Kingdom for 14.4%, together forming 68.6% of total import flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Denmark in value, 2018-2021

Source: SHEV.io