Market research

Cherries market in Morocco

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

Moroccan cherry production surged from 13,665 tons in 2018 to 20,349 tons in 2019, driven by the Plan Maroc Vert initiative that expanded planted areas and boosted productivity through hydro-agricultural projects and private investment incentives. This growth reversed sharply in 2020 when output fell to 10,767 tons, primarily due to unfavorable weather conditions that disrupted harvests.

The market recovered to 13,804 tons in 2021 and reached 15,915 tons in 2022, supported by ongoing investments in irrigation infrastructure and protective measures like anti-hail nets under the Plan Maroc Vert framework. Production then edged down to 14,145 tons in 2023, even as modern farming techniques contributed to a reported 30% yield increase in the Sefrou province, indicating regional successes amid broader market adjustments.

The sector continues to navigate challenges such as high labor costs and complex supply chains, while evolving EU labeling requirements and support programs like Generation Green 2020-2030 influence its development. Early estimates for the 2024 season pointed to a production increase, though weather disruptions affected early varieties.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Morocco
  1. 5.1.1. Annual dynamics of production in Morocco in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in Morocco in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, kg
    1. 6.1.2.1. Annual dynamics of product's exports from Morocco in kind, 2018-2024, kg
    2. 6.1.2.2. Dynamics of product's exports in kind from Morocco by countries, 2018-2024, kg
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Morocco in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Morocco by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Morocco, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Morocco by countries, 2018-2024, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, kg
    1. 6.2.2.1. Annual dynamics of product's exports from Morocco in kind, 2018-2024, kg
    2. 6.2.2.2. Dynamics of product's exports in kind from Morocco by countries, 2018-2024, kg
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Morocco in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Morocco by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Morocco, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Morocco by countries, 2018-2024, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, kg
    1. 7.1.2.1. Annual dynamics of product's imports to Morocco in kind, 2018-2024, kg
    2. 7.1.2.2. Dynamics of product's imports in kind to Morocco by countries, 2018-2024, kg
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Morocco in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Morocco by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Morocco, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Morocco by countries, 2018-2024, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, kg
    1. 7.2.2.1. Annual dynamics of product's imports to Morocco in kind, 2018-2024, kg
    2. 7.2.2.2. Dynamics of product's imports in kind to Morocco by countries, 2018-2024, kg
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Morocco in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Morocco by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Morocco, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Morocco by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, kg
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, kg
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production cherries in Morocco

In kind, 2017-2020, t

Between 2017 and 2020, Morocco ranked 30th globally in cherry production.

Top producers of cherries, 2017-2020

Source: SHEV.io

World map of production of cherries, 2017-2020

Source: SHEV.io

Cherry production in Morocco saw a two-year increase before declining. In 2020, production stood at 10 767 tonnes, marking a 47.1% drop from the previous year. Over the 2017-2020 period, production decreased by 19.7%, with an annualized decline of 7.0%. The peak was recorded in 2019 at 20 349 tonnes, which also saw the largest annual increase of 48.9%.

Annual dynamics of production in Morocco in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	1.9%	48.9%	(47.1%)	(7.0%)

Source: SHEV.io

Exports cherries from Morocco

Exports in kind, kg

Cherry export volumes from Morocco fell for the third consecutive year. In 2020, exports amounted to 2 993 kilograms, showing a sharp year-on-year decline of 42.1%. From 2017 to 2020, exports decreased by 85.4%, equivalent to an annualized rate of 47.3%.

Annual dynamics of product's exports from Morocco in kind, 2017-2020, kg

Parameter		2018	2019	2020	CAGR
1	Change from last year	(50.1%)	(49.4%)	(42.1%)	(47.3%)

Source: SHEV.io

From 2017 to 2020, the main destinations for Morocco's cherry exports by volume were Senegal (53.9%), Saudi Arabia (11.7%), and Mauritania (11.1%). Together, these three countries accounted for 76.7% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Morocco in kind, 2017-2020

Source: SHEV.io

Exports in value, $ US

Cherry export values from Morocco declined for the second year in a row. In 2020, exports totaled 9 627 US dollars, representing a sharp 34.5% decrease compared to the previous year. Over the 2017-2020 period, export values fell by 58.2%, with an annualized decline of 25.2%. The highest value was recorded in 2018 at 30 484 US dollars, which also saw the largest annual increase of 32.3%. The largest annual decline occurred in 2019 at 51.8%.

Annual dynamics of product's exports from Morocco in value, 2017-2020, $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	32.3%	(51.8%)	(34.5%)	(25.2%)

Source: SHEV.io

Throughout 2017-2020, the primary markets for Morocco's cherry exports by value were Saudi Arabia (24.9%), Qatar (21.9%), and Senegal (19.4%). Collectively, these three countries represented 66.2% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Morocco in value, 2017-2020

Source: SHEV.io

Imports cherries to Morocco

Imports in kind, kg

Import volumes showed irregular changes, indicating a volatile market. Imports peaked in 2018 at 27 795 kilograms and reached their lowest point in 2020 at 13 874 kilograms, a difference of 2.0 times between these years. In 2020, imports were 3.4% lower than in the previous year. The largest annual decline occurred in 2019 at 48.3%, while the largest increase was in 2018 at 82.8%.

Annual dynamics of product's imports to Morocco in kind, 2017-2020, kg

Parameter		2018	2019	2020	CAGR
1	Change from last year	82.8%	(48.3%)	(3.4%)	(3.0%)

Source: SHEV.io

From 2017 to 2020, the key partners for Morocco's cherry imports by volume were Spain (55.3%), Argentina (16.7%), and Chile (10.8%). Together, these three countries accounted for 82.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Morocco in kind, 2017-2020

Source: SHEV.io

Imports in value, $ US

The market displayed an unstable trend during this period. Import values peaked in 2018 at 46 426 US dollars and dropped to their lowest point in 2017, with a top-to-bottom ratio of 2.2 times. In 2020, cherry imports into Morocco stood at 23 747 US dollars, down 5.6% from the previous year. The largest annual decline was recorded in 2019 at 45.8%, while the largest increase occurred in 2018 at 122.4%.

Annual dynamics of product's imports to Morocco in value, 2017-2020, $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	122.4%	(45.8%)	(5.6%)	4.4%

Source: SHEV.io

Throughout 2017-2020, the three largest markets for Morocco's cherry imports by value were Spain, Argentina, and Chile, together accounting for 81.8% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Morocco in value, 2017-2020

Source: SHEV.io