Apple juice market in South-eastern Asia

Earlier Report Observations

The unfermented apple juice market in South-eastern Asia expanded rapidly from 2018 to 2020, with its value jumping from $42.1 million to $88.2 million. This doubling of the market size occurred without specific reported driving events for these years.

After peaking in 2020, the market experienced a modest correction in 2021, falling to $84.7 million. It then entered a phase of stabilization, with values around $86 million in 2022 and 2023. During this period, global increases in energy and fertilizer prices raised production input costs, while the COVID-19 pandemic accelerated a shift toward modern retail channels and heightened consumer preference for products with clear origin and quality assurances.

By 2024, industry trends highlighted a continued consumer shift towards healthier, natural beverages and the growth of small to medium-sized production models. Technological advancements like AI and blockchain began improving production management, and regulatory policies increasingly favored market-driven models and international trade integration.

Production apple juice in South-eastern Asia

In kind, 2017-2020, K l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

Apple juice production in South-eastern Asia grew for the second year in a row. In 2020, the region produced 51 446 thousand liters, marking a 21.7% increase from 2019. Over the 2017-2020 period, production rose by 18.4%, with an average annual growth rate of 5.8%. The lowest production level was recorded in 2018 at 39 499 thousand liters, which also saw the largest decline of 9.1%.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, K l

Exports apple juice from South-eastern Asia

Exports in kind, K l

The market showed significant fluctuations during this period. Export volumes reached their lowest point in 2019 at 2 753 thousand liters and peaked in 2017, with a 12.1-fold difference between these years. In 2020, South-eastern Asia exported 18 101 thousand liters of apple juice, representing a dramatic 557.6% increase compared to the previous year. The largest decline occurred in 2019, dropping by 90.0%.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, K l

From 2017 to 2020, export destinations were fairly balanced rather than concentrated. The United States accounted for 25.2% of exports, Australia for 13.0%, and Canada for 6.5%, together making up 44.8% of total flows. The remaining 55.2% was distributed among many other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from South-eastern Asia in kind, 2017-2020

Exports in value, K $ US

The market displayed an unstable trend throughout the timeframe. Export values hit their minimum in 2019 at 3 034 thousand US dollars and reached their maximum in 2017, with a 12.6-fold variation between these years. In 2020, cross-border shipments of apple juice from South-eastern Asia amounted to 6 448 thousand US dollars, a 112.5% increase from the previous year. The largest decline was recorded in 2019 at 91.4%.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, K $ US

Between 2017 and 2020, the United States, Australia, and Canada were among the largest buyers of apple juice from South-eastern Asia in value terms, representing 26.6%, 12.4%, and 6.5% of exports respectively. However, even combined, they accounted for just 45.6% of total export value, indicating a broadly diversified partner base.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from South-eastern Asia in value, 2017-2020

Imports apple juice to South-eastern Asia

Imports in kind, K l

South-eastern Asia imported 17 486 thousand liters of apple juice in 2020, which was 21.1% lower than the previous year. Over the 2017-2020 period, imports decreased by 27.2%, equating to an annualized decline of 10.0%. The largest increase occurred in 2019, rising by 3.0%.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, K l

From 2017 to 2020, China, the United States, and Austria were the principal sources for imports in kind. China accounted for 38.9% of imports, the United States for 17.0%, and Austria for 5.2%, together representing 61.2% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to South-eastern Asia in kind, 2017-2020

Imports in value, K $ US

Apple juice import volumes in South-eastern Asia declined for the second consecutive year. In 2020, import value reached 23 989 thousand US dollars, down 5.2% year-over-year. Over the 2017-2020 period, imports decreased by 3.7%, with an annualized rate of 1.2%. The highest value was recorded in 2018 at 26 997 thousand US dollars, which also saw the largest increase of 8.4%. The largest decline occurred in 2019, dropping by 6.2%.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, K $ US

During 2017-2020, China, the United States, and Austria consistently remained the main sources for imports in value terms. China accounted for 44.8% of imports, the United States for 12.4%, and Austria for 7.0%, together making up 64.2% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to South-eastern Asia in value, 2017-2020