Apple juice market in Africa

Earlier Report Observations

The volume of the unfermented apple juice market in Africa experienced considerable variation between 2018 and 2023. It grew from 79.5 million liters in 2018 to a peak of 112.6 million liters in 2022, before contracting to 98.0 million liters in 2023. A notable downturn occurred in 2020, when the market size fell to 62.2 million liters.

This volatility was driven by shifts in trade and domestic output. Imports, a major component of supply, generally trended upward from 76.6 million liters in 2018, despite a dip in 2020, reaching 94.2 million liters in 2022. Exports declined significantly over the period, from 25.6 million liters in 2018 to 10.7 million liters in 2023, freeing more product for domestic consumption. Local production showed growth after 2019, increasing from 22.9 million liters to 37.1 million liters in 2022.

In the more recent context, South Africa's apple export season concluded with high volumes, with young orchards expected to boost future raw material availability for juice. Concurrently, global and regional juice market trends are shifting toward health, wellness, and sustainable packaging, influencing product innovation and consumer choice.

Production apple juice in Africa

In kind, 2017-2020, K l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

In 2020, Africa produced 33 674 thousand liters of apple juice, marking a significant 47.1% increase compared to the previous year. Looking at the period from 2017 to 2020, production grew by 73.8%, which translates to an average annual growth rate of 20.2%. The most notable decline occurred in 2019, when production dropped by 19.5%.

Annual dynamics of production in Africa in kind, 2017-2020, K l

Exports apple juice from Africa

Exports in kind, K l

The data shows irregular fluctuations, pointing to a volatile market environment. Exports hit their lowest point in 2019 at 12 132 thousand liters, then surged to a peak in 2020 with 30 978 thousand liters—a 2.6-fold increase between these years. In 2020, exported apple juice volumes from Africa rose by 155.3% year-over-year. The largest decline was recorded in 2019 at 50.4%.

Annual dynamics of product's exports from Africa in kind, 2017-2020, K l

From 2017 to 2020, the country breakdown of exports in kind was diverse, with no single partner dominating the market. Australia accounted for 10.6% of exports in kind, Canada for 7.2%, and the United States for 7.1%. Together, these three countries made up just 25.0% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Africa in kind, 2017-2020

Exports in value, M $ US

Market behavior during these years was marked by volatility. The lowest export value was recorded in 2019 at 17.9 million US dollars, while the highest occurred in 2020 at 32.3 million US dollars—a peak-to-trough ratio of 1.8 times. In 2020, Africa's apple juice exports in value terms showed an abrupt rise of 80.3% compared to the previous year. The largest decline was in 2019 at 33.5%.

Annual dynamics of product's exports from Africa in value, 2017-2020, M $ US

From 2017 to 2020, exports in value terms of apple juice from Africa were not concentrated on a few key destinations. Australia represented 9.3% of exports in value terms, Canada 8.4%, and the United States 8.3%. Collectively, these three countries accounted for only 26.0% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Africa in value, 2017-2020

Imports apple juice to Africa

Imports in kind, K l

After a two-year increase, Africa's volume of apple juice imports declined. The maximum value was recorded in 2019 at 76 911 thousand liters, followed by a drop to approximately 59 399 thousand liters in 2020—a solid fall of 22.8% compared to the previous year. Over the period 2017-2020, imports decreased by 18.8%, with a compound annual growth rate of -6.7%. The largest increase was in 2018 at 4.7%.

Annual dynamics of product's imports to Africa in kind, 2017-2020, K l

In the period 2017–2020, China, Germany, and Austria were the main sources in the geographical breakdown of imports in kind of apple juice to Africa. China accounted for 53.5% of imports in kind, Germany for 7.1%, and Austria for 2.2%. Together, these three countries represented 62.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Africa in kind, 2017-2020

Imports in value, M $ US

After a two-year increase, apple juice shipments to Africa from abroad declined. The maximum value was recorded in 2019 at 100.5 million US dollars, then fell to 84.5 million US dollars in 2020—a strong decrease of 16.0% relative to the prior year. Over the period 2017-2020, imports increased by 10.5%, with a compound annual growth rate of 3.4%. The largest increase was in 2018 at 21.5%.

Annual dynamics of product's imports to Africa in value, 2017-2020, M $ US

From 2017 to 2020, China, Germany, and Austria formed the main group of destinations for imports in value terms of apple juice to Africa. China accounted for 52.5% of imports in value terms, Germany for 17.3%, and Austria for 2.6%. Combined, these three countries made up 72.4% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Africa in value, 2017-2020