Apple juice market in Europe

Earlier Report Observations

The European apple juice market volume grew slightly to 2 586 million liters in 2019, but then contracted sharply to 2 325 million liters in 2020. This decline was primarily driven by the COVID-19 pandemic, which disrupted international supply chains and caused delays in harvesting and processing, reducing the availability of apple juice concentrate. The market partially recovered to 2 491 million liters by 2022, but faced new headwinds from the Russia-Ukraine war, which impacted agricultural production in Ukraine, a key supplier of apples for concentrate, affecting European supply.

Supply-side constraints intensified in 2023, with European apple juice concentrate production falling by 30% in Poland and across the region due to poor harvests and high fruit prices. This contributed to the market volume dropping to 2 349 million liters in 2023. In response, imports of concentrate into Poland tripled in 2024, sourced from Ukraine and Moldova, to compensate for local shortages. European apple production for industry fell by 11% in 2024, further tightening supply and pushing up concentrate prices.

Throughout the period, consumer preferences shifted towards organic, low-sugar, and functional juices, with cold-pressed varieties and blends like apple-carrot-ginger gaining popularity. Major companies launched new products meeting these demands, while manufacturers adopted non-GMO enzymatic formulations and clean-label practices. Investments in sustainable packaging and production methods also increased, aligning with growing environmental consciousness among European consumers.

Production apple juice in Europe

In kind, 2017-2020, M l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

Europe's apple juice production volume declined after two years of growth. In 2019, production reached its peak at 2 625 million liters, but then fell by 13.2% to 2 279 million liters in 2020. Looking at the broader period from 2017 to 2020, production decreased by 3.1%, which translates to an average annual decline of 1.0%. The largest year-on-year increase occurred in 2018, when production rose by 7.6%.

Annual dynamics of production in Europe in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Following a two-year upward trend, Europe's apple juice production value declined. In 2019, output peaked at 3 281 million US dollars, but dropped by 16.9% to 2 726 million US dollars in 2020. Over the 2017-2020 period, production value actually increased by 9%, with a compound annual growth rate of 2.9%. The most significant year-on-year increase was recorded in 2018, when production value surged by 21.3%.

Annual dynamics of production in Europe in value, 2017-2020, M $ US

Exports apple juice from Europe

Exports in kind, M l

Apple juice exports from Europe declined for the second consecutive year. In 2018, exports reached their highest point at 1 200 million liters, but then fell by 15.8% in 2019 and by another 2.9% to 981 million liters in 2020. Overall, from 2017 to 2020, exports decreased by 10.2%, averaging an annual decline of 3.5%. The largest year-on-year increase occurred in 2018, when exports grew by 9.9%.

Annual dynamics of product's exports from Europe in kind, 2017-2020, M l

Between 2017 and 2020, Europe's apple juice exports in volume terms were distributed across numerous markets. The United States accounted for 4.5% of these exports, while Norway and Japan each contributed 1.0%. Together, these three countries represented just 6.5% of total export flows, indicating a highly diversified market structure.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Europe in kind, 2017-2020

Exports in value, M $ US

Apple juice export values from Europe declined for the second year in a row. In 2018, exports peaked at 1 439 million US dollars, but then dropped by 12.3% in 2019 and by another 7.1% to 1 173 million US dollars in 2020. The largest year-on-year increase was recorded in 2018, when export values rose by 23.9%.

Annual dynamics of product's exports from Europe in value, 2017-2020, M $ US

From 2017 to 2020, Europe's apple juice export market in value terms was characterized by broad diversification. The United States accounted for 6.1% of export value, Japan for 1.7%, and Norway for 1.3%. Combined, these three markets represented only 9.1% of total flows, with the remaining 90.9% distributed across many other countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Europe in value, 2017-2020

Imports apple juice to Europe

Imports in kind, M l

In 2020, Europe imported 1 027 million liters of apple juice, marking a 5.7% increase from 2019. However, imports reached their lowest point in 2019 at 972 million liters, while peaking in 2018 at 1 225 million liters. Over the 2017-2020 period, imports decreased by 9.8%, with an average annual decline of 3.4%. The largest year-on-year decline occurred in 2019, when imports fell by 20.7%, while the largest increase was in 2018, with a 7.6% rise.

Annual dynamics of product's imports to Europe in kind, 2017-2020, M l

During the 2017-2020 period, China, Turkey, and Iran were the main sources for Europe's apple juice imports in volume terms. China accounted for 6.4% of imports, Turkey for 3.1%, and Iran for 0.6%. Together, these three countries represented 10.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Europe in kind, 2017-2020

Imports in value, M $ US

Europe imported 1 200 million US dollars worth of apple juice in 2020, representing a moderate 7.7% increase compared to 2019. Imports reached their lowest value in 2019 at 1 115 million US dollars, while peaking in 2018 at 1 541 million US dollars. The largest year-on-year decline occurred in 2019, when import values fell by 27.7%, while the largest increase was in 2018, with a 28.3% rise.

Annual dynamics of product's imports to Europe in value, 2017-2020, M $ US

The structure of Europe's apple juice imports in value terms from 2017 to 2020 was highly diversified. China accounted for 7.6% of import value, Turkey for 4.9%, and Chile for 0.8%. Together, these three countries represented just 13.3% of total flows, with no single country holding a dominant position.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Europe in value, 2017-2020