Apple juice market in El Salvador

Earlier Report Observations

The market for unfermented apple juice in El Salvador experienced a period of substantial growth from 2018 to 2020, with volume expanding from 17.3 million liters to 27.9 million liters. This rise was supported by a significant increase in domestic production, which grew by over 27% over the same two-year period. The market value mirrored this expansion, rising from $10.3 million to $15.3 million.

A shift in global consumer preferences towards natural and organic beverages provided a backdrop for the market during these years. Following the peak in 2020, the market volume contracted to 23.2 million liters by 2022, as production levels moderated and export patterns changed. The market value also adjusted, falling to $14.2 million in 2021 before recovering partly to $15.4 million in 2022.

By 2023, the market showed signs of stabilization, with volume recovering to 24.6 million liters and value reaching $16.3 million. Trade flows continued to evolve, with imports decreasing and exports remaining a significant component of the sector's activity throughout the period.

Production apple juice in El Salvador

In kind, 2018-2021, K l

From 2018 to 2021, El Salvador consistently ranked 21st globally in apple juice production volume.

Top producers of apple juice, 2018-2021

World map of production of apple juice, 2018-2021

Apple juice production in El Salvador increased for the third consecutive year. In 2021, the country produced 34 678 K l of apple juice, showing minimal change from the previous year. Over the 2018-2021 period, production grew by 27.4%, with an annualized growth rate of 8.4%.

Annual dynamics of production in El Salvador in kind, 2018-2021, K l

In value, 2018-2021, K $ US

El Salvador's apple juice production value also rose for the third year in a row. In 2021, output was valued at 19 180 K $ US, marking a 3.7% increase compared to 2020. Between 2018 and 2021, production value increased by 22.6%, equating to an annualized rate of 7.0%.

Annual dynamics of production in El Salvador in value, 2018-2021, K $ US

Exports apple juice from El Salvador

Exports in kind, K l

In 2021, apple juice exports from El Salvador reached 12 541 K l, a 34.4% increase year-over-year. However, over the 2018-2021 period, exports decreased by 5.6%, with an annualized decline of 1.9%. The lowest export volume was recorded in 2020 at 9 328 K l, while the peak occurred in 2019 at 15 195 K l. The most significant drop was in 2020, with a 38.6% decrease.

Annual dynamics of product's exports from El Salvador in kind, 2018-2021, K l

Between 2018 and 2021, Honduras and Guatemala were the primary buyers of apple juice from El Salvador, together accounting for 84.9% of total exports in volume. Other destinations each held relatively small shares.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from El Salvador in kind, 2018-2021

Exports in value, K $ US

In 2021, El Salvador exported 6 936 K $ US worth of apple juice, a dramatic 38.9% rise compared to the previous year. Despite this, exports decreased by 9.1% over the 2018-2021 period, with an annualized decline of 3.1%. The lowest value was in 2020 at 4 992 K $ US, while the highest was in 2019 at 8 053 K $ US. The largest decline occurred in 2020, with a 38.0% drop.

Annual dynamics of product's exports from El Salvador in value, 2018-2021, K $ US

From 2018 to 2021, Honduras and Guatemala together represented 84.2% of El Salvador's total apple juice exports in value terms. Other countries formed a diversified but less significant portion of the export market.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from El Salvador in value, 2018-2021

Imports apple juice to El Salvador

Imports in kind, K l

In 2021, El Salvador's apple juice import volume was 2 993 K l, a significant 13.2% increase from the prior year. Over the 2018-2021 period, imports decreased by 9.9%, with an annualized decline of 3.4%. The lowest import volume was in 2020 at 2 643 K l, while the highest was in 2019 at 4 198 K l. The largest decline was in 2020, with a 37.0% drop, and the largest increase was in 2019, with a 26.3% rise.

Annual dynamics of product's imports to El Salvador in kind, 2018-2021, K l

Throughout 2018-2021, Honduras (40.7% of import volume), Guatemala (33.0%), and Mexico (17.0%) were the leading sources of apple juice imports to El Salvador, together accounting for 90.7% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to El Salvador in kind, 2018-2021

Imports in value, K $ US

In 2021, El Salvador's imported apple juice was valued at 2 031 K $ US, a strong 14.2% year-over-year gain. However, over the 2018-2021 period, imports decreased by 13%, with an annualized decline of 4.5%. The lowest value was in 2020 at 1 778 K $ US, while the peak was in 2019 at 3 132 K $ US. The largest decline occurred in 2020, with a 43.2% drop, and the largest increase was in 2019, with a 34.1% rise.

Annual dynamics of product's imports to El Salvador in value, 2018-2021, K $ US

From 2018 to 2021, Honduras (39.3% of import value), Guatemala (29.0%), and Chile (14.7%) formed the core group of markets for El Salvador's apple juice imports in value terms, together representing 82.9% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to El Salvador in value, 2018-2021