Apple juice market in Poland

Earlier Report Observations

The Polish apple juice market opened the period at $150 million in 2018 and grew to $181 million by 2019, before retreating to $161 million in 2020. During this time, the processing industry utilized nearly 70% of apples, underscoring the importance of processing, while promotional campaigns by the Polish Fruit Growers Association helped secure new export destinations like Egypt.

Market size rebounded to $196 million in 2021, supported by a strong surge in apple concentrate production during the 2021/22 season, which reinforced Poland's position as a European leader in juice manufacturing. Growth continued in 2022, with the market reaching $214 million.

A significant shift occurred in 2023 as consumer preferences moved toward not-from-concentrate (NFC) apple juices, driving market value up to $285 million despite lower concentrate output due to poor harvests and high raw material prices. In 2024, further concentrate production declines were offset by rising consumer incomes and a stronger złoty, which eased import costs; major players like Maspex, Hortex, and Argos Nova maintained their strong market presence, helping the market reach $322 million.

Production apple juice in Poland

In value, 2017-2020, M $ US

Poland's apple juice production value declined for the second year in a row. In 2020, output was valued at 472.1 million US dollars, marking an 11.6% decrease from the previous year. Production peaked in 2018 at 535.4 million US dollars, with the largest annual increase of 16.5% occurring that same year. Over the entire period from 2017 to 2020, production grew by 2.7%, averaging a 0.9% annual rate.

Annual dynamics of production in Poland in value, 2017-2020, M $ US

In kind, 2017-2020, M l

From 2017 to 2020, Poland ranked as the world's third-largest producer of apple juice by volume.

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

Following two years of growth, Poland's apple juice production volume declined. In 2020, output reached 527.8 million liters, down 14.0% from the previous year. Production hit its highest point in 2019 at 613.6 million liters, with the largest annual increase of 19.9% also recorded that year. Between 2017 and 2020, overall production rose by 21%, averaging a 6.6% annual growth rate.

Annual dynamics of production in Poland in kind, 2017-2020, M l

Exports apple juice from Poland

Exports in kind, M l

After two consecutive years of growth, Poland's apple juice exports decreased. In 2020, exports totaled 459.3 million liters, a significant 16.3% drop from the year before. The peak was reached in 2019 at 548.7 million liters, with the largest annual increase of 32.0% occurring that same year. From 2017 to 2020, exports grew by 30.5%, averaging a 9.3% compound annual growth rate.

Annual dynamics of product's exports from Poland in kind, 2017-2020, M l

Between 2017 and 2020, Germany, the Netherlands, and the United Kingdom were the top destinations for Poland's apple juice exports by volume. Germany accounted for 38.9% of exports, followed by the Netherlands at 16.3% and the United Kingdom at 16.2%. Together, these three countries represented 71.4% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, M $ US

Poland's apple juice export value declined for the second consecutive year. In 2020, exports amounted to 370.9 million US dollars, a 10.6% decrease year-over-year. The highest value was recorded in 2018 at 454.1 million US dollars, with the largest annual increase of 46.4% also in 2018. Over the 2017-2020 period, export value increased by 19.5%, averaging a 6.1% compound annual growth rate.

Annual dynamics of product's exports from Poland in value, 2017-2020, M $ US

From 2017 to 2020, Germany, the United Kingdom, and the Netherlands were the leading markets for Poland's apple juice exports by value. Germany accounted for 41.9% of export value, the United Kingdom for 13.6%, and the Netherlands for 12.2%. Combined, these three countries absorbed 67.7% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports apple juice to Poland

Imports in kind, M l

Poland's apple juice import volume decreased in 2020, reaching 54.9 million liters, a modest 7.7% decline from the previous year. The largest annual decrease occurred in 2018 at 25.3%, while the largest increase was in 2019 at 4.6%. Over the 2017-2020 period, imports fell by 27.9%, averaging a 10.3% compound annual decline.

Annual dynamics of product's imports to Poland in kind, 2017-2020, M l

Between 2017 and 2020, Moldova, Ukraine, and China were the primary sources of apple juice imports to Poland by volume. Moldova accounted for 40.9% of imports, Ukraine for 23.9%, and China for 9.7%. Together, these three countries represented 74.5% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, M $ US

Poland's apple juice import value declined for the third year in a row. In 2020, imports totaled 60.3 million US dollars, a 3.1% decrease from 2019. Between 2017 and 2020, import value dropped by 34.3%, averaging a 13.1% annual decline.

Annual dynamics of product's imports to Poland in value, 2017-2020, M $ US

From 2017 to 2020, Moldova, Ukraine, and China remained the main suppliers of apple juice to Poland by value. Moldova accounted for 39.6% of import value, Ukraine for 22.8%, and China for 9.8%. Collectively, these three countries formed 72.2% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020