Alcoholic beer market in ASEAN

Earlier Report Observations

The alcoholic beer market in ASEAN saw volume and value growth from 2018 to 2019, fueled by rapid urbanization, higher disposable incomes, and the rising craft beer movement which brought new low-alcohol, gluten-free, and premium offerings to consumers. Market volume then fell in 2020.

Recovery in market value followed from 2021, even as physical volumes fluctuated, supported by the premiumization trend, expansion of the non-alcoholic beer segment, and greater use of e-commerce for distribution. The entry of new players into craft brewing and increased focus on distinctive packaging further energized the market.

By 2023, evolving consumer preferences from Gen Z and Millennials for low-alcohol, flavored, and ready-to-drink options continued to reshape demand. Advances like AI and automation in production, alongside a growing emphasis on sustainability, helped enhance efficiency and product quality, contributing to sustained value growth despite a decline in total volume.

Production alcoholic beer in ASEAN

In kind, 2017-2020, M l

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

Alcoholic beer production in ASEAN declined after two years of growth. In 2019, production reached its peak at 10 988 million liters, marking an 11.2% increase from the previous year. However, in 2020, production fell to 9 328 million liters, representing a significant 15.1% contraction compared to 2019. Over the period from 2017 to 2020, overall production decreased by 5.3%, which translates to an average annual decline of 1.8%.

Annual dynamics of production in ASEAN in kind, 2017-2020, M l

Exports alcoholic beer from ASEAN

Exports in kind, M l

Alcoholic beer exports from ASEAN showed mixed trends between 2017 and 2020. In 2018, exports peaked at 453.1 million liters, reflecting a substantial 47.9% increase from the previous year. However, in 2019, exports dropped to their lowest point at 268.4 million liters, a sharp decline of 40.8%. By 2020, exports recovered slightly to 280.0 million liters, showing a modest 4.3% advance compared to 2019. Overall, from 2017 to 2020, exports decreased by 8.6%, with a compound annual growth rate of -3.0%.

Annual dynamics of product's exports from ASEAN in kind, 2017-2020, M l

Between 2017 and 2020, ASEAN's alcoholic beer exports were distributed across a diverse range of partners. Hong Kong accounted for 6.7% of exports in volume, the United Arab Emirates for 5.2%, and China for 4.5%. Together, these three markets represented only 16.4% of total export flows, indicating a broad and fragmented partner portfolio.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from ASEAN in kind, 2017-2020

Exports in value, M $ US

Alcoholic beer exports in ASEAN increased after two years of decline. In 2019, exports hit their lowest point at 286.8 million US dollars, falling by 33.7% from the previous year. In 2020, exports rose to 305.0 million US dollars, marking a 6.3% improvement over 2019. However, from 2017 to 2020, overall exports decreased by 38.3%, equating to an average annual decline of 14.9%.

Annual dynamics of product's exports from ASEAN in value, 2017-2020, M $ US

From 2017 to 2020, China, the United Arab Emirates, and Hong Kong were key buyers of alcoholic beer from ASEAN in value terms. China accounted for 6.7% of export value, the United Arab Emirates for 5.5%, and Hong Kong for 5.2%. Their combined share reached only 17.4% of total exports, while the remaining 82.6% was spread across numerous other trading partners.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from ASEAN in value, 2017-2020

Imports alcoholic beer to ASEAN

Imports in kind, M l

ASEAN's alcoholic beer imports declined for the third consecutive year. In 2020, imports fell to 162.0 million liters, down by 26.1% compared to the previous year. Over the period from 2017 to 2020, imports decreased by 47.3%, with a compound annual growth rate of -19.2%.

Annual dynamics of product's imports to ASEAN in kind, 2017-2020, M l

Between 2017 and 2020, imports of alcoholic beer to ASEAN were not heavily concentrated among a few suppliers. The Netherlands accounted for 7.9% of imports in volume, India for 6.3%, and Belgium for 5.3%. Together, these three countries captured only 19.5% of total import flows, reflecting a diversified sourcing pattern.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to ASEAN in kind, 2017-2020

Imports in value, M $ US

ASEAN's alcoholic beer imports declined for the third year in a row. In 2020, imports amounted to 182.4 million US dollars, showing a robust 22.1% decrease year-over-year. From 2017 to 2020, imports fell by 41.3%, which corresponds to an average annual decline of 16.3%.

Annual dynamics of product's imports to ASEAN in value, 2017-2020, M $ US

During 2017–2020, the partner landscape for ASEAN's alcoholic beer imports in value terms was broad. The Netherlands accounted for 11.7% of import value, Belgium for 7.5%, and India for 7.4%. Together, these three suppliers formed only 26.6% of total flows, with the substantial remaining 73.4% coming from many other countries.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to ASEAN in value, 2017-2020