Sweetened or flavoured mineral and aerated waters market in Estonia

Earlier Report Observations

The market for sweetened or flavoured mineral and aerated waters in Estonia started at 57.5 million liters in 2018. Updated health requirements for mineral water, including new labeling and quality rules, set the regulatory framework. Simultaneously, producers like Värska Mineraal introduced new flavored variants such as apple and lemon grass, reflecting growing consumer preference for healthier and tastier alternatives. This contributed to market growth to 62.0 million liters in 2019, as awareness of the dental harms of sweetened carbonated drinks further shifted demand. In 2020, the COVID-19 pandemic sharply increased demand for health-beneficial, mineral-rich beverages, pushing market volume to 76.4 million liters.

After the 2020 peak, the market adjusted to 69.0 million liters in 2021. Despite ongoing innovation, including the launch of new flavored mineral waters emphasizing naturalness, overall consumption declined. In 2022, the entry of new players and products in the flavored and functional water segment did not prevent a further moderate contraction to 67.1 million liters. By 2023, the market fell to 61.6 million liters, marking a 19% drop from the 2020 high.

In 2024, the market recovered, reaching 71.3 million liters, a 16% increase from the previous year though still below the 2020 level.

Production sweetened or flavoured mineral and aerated waters in Estonia

In value, 2018-2021, K $ US

Estonia's production of sweetened or flavoured mineral and aerated waters increased in value for the second consecutive year. In 2021, output was valued at 31 784 thousand US dollars, marking a strong 14.9% increase from the previous year. The lowest value was recorded in 2019 at 22 388 thousand US dollars, which saw the largest decline of 22.8%. In 2020, production rebounded with the largest increase of 23.6%. Overall, between 2018 and 2021, production grew by 9.6%, equivalent to an annualized rate of 3.1%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

In kind, 2018-2021, K l

After two years of growth, Estonia's production volume of sweetened or flavoured mineral and aerated waters declined. In 2021, 47 832 thousand litres were produced, representing an 18.2% decrease from the previous year. The highest volume was recorded in 2020 at 58 450 thousand litres, which also saw the largest increase of 18.3%.

Annual dynamics of production in Estonia in kind, 2018-2021, K l

Exports sweetened or flavoured mineral and aerated waters from Estonia

Exports in kind, K l

Estonia's export volume of sweetened or flavoured mineral and aerated waters increased for the third consecutive year. In 2021, exports reached 9 178 thousand litres, a steep 51.1% rise compared to the previous year. From 2018 to 2021, exports grew by 82.7%, with a compound annual growth rate of 22.2%.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, K l

From 2018 to 2021, Latvia, Finland, and Lithuania were the primary buyers of Estonia's sweetened or flavoured mineral and aerated waters by volume. Latvia accounted for 37.7% of exports, Finland for 34.4%, and Lithuania for 21.7%. Together, these three countries made up 93.9% of total export volume.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

Estonia's export value of sweetened or flavoured mineral and aerated waters increased for the third consecutive year. In 2021, exports totaled 8 330 thousand US dollars, a dramatic 76.1% increase from the previous year. Between 2018 and 2021, exports grew by 111.5%, equating to an annualized rate of 28.4%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

From 2018 to 2021, Finland, Latvia, and Lithuania remained the main buyers of Estonia's sweetened or flavoured mineral and aerated waters by value. Finland accounted for 55.1% of export value, Latvia for 22.5%, and Lithuania for 14.7%. Collectively, these three countries represented 92.3% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports sweetened or flavoured mineral and aerated waters to Estonia

Imports in kind, K l

Estonia's import volume of sweetened or flavoured mineral and aerated waters increased for the third consecutive year. In 2021, imports amounted to 30 362 thousand litres, a dramatic 26.4% gain compared to 2020. Between 2018 and 2021, imports grew by 97.8%, with an annualized rate of 25.5%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, K l

From 2018 to 2021, Lithuania, Latvia, and Poland were consistently the main sources of Estonia's imports by volume. Lithuania accounted for 33.1% of imports, Latvia for 19.9%, and Poland for 10.6%. Together, these three countries represented 63.6% of total import volume.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

Estonia's import value of sweetened or flavoured mineral and aerated waters increased for the third consecutive year. In 2021, imports were recorded at 19 712 thousand US dollars, a 40.1% year-on-year increase. Over the period from 2018 to 2021, imports grew by 77.1%, with a compound annual growth rate of 21.0%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

The structure of Estonia's imports by value from 2018 to 2021 shows a diversified set of partners. Lithuania accounted for 13.5% of import value, the United Kingdom for 13.2%, and Latvia for 12.4%. Together, these three countries made up only 39.1% of total import value, with the remaining 60.9% distributed among numerous smaller markets.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021