Wine and wine products market in Slovenia, 2026

Earlier Report Observations

Slovenia's wine market volume grew modestly to 24 712 t in 2019 before the COVID-19 pandemic caused a sharp contraction to 16 934 t in 2020, altering consumer access and habits. After stabilizing around 16 500 t in 2021, the market expanded rapidly to 24 243 t in 2022 and reached 26 648 t in 2023.

In 2024, a new national Wine Law aimed at strengthening producer registration and vineyard oversight took effect, coinciding with the implementation of EU regulations on geographical indications, mandatory nutrition labeling for wine, and packaging waste rules. These changes coincided with emerging consumer interest in non-alcoholic wines as a new product segment.

Production wine and wine products in Slovenia

In kind, 2017-2020, t

Top producers of wine and wine products, 2017-2020

World map of production of wine and wine products, 2017-2020

In 2020, Slovenia produced 15,651 tonnes of wine and wine products, marking a 16.8% decrease from the previous year. Over the period from 2017 to 2020, production fell by 39.2%, with an average annual decline of 15.3%. The largest drop occurred in 2018, at 29.0%, while the only increase was recorded in 2019, at 3.0%.

Annual dynamics of production in Slovenia in kind, 2017-2020, t

In value, 2017-2020, K $ US

In 2020, the output of wine and wine products in Slovenia was valued at 30,783 thousand US dollars, representing a 32.7% decrease compared to 2019. From 2017 to 2020, production value declined by 50.2%, equating to an average annual rate of 20.7%. The most significant decline was in 2018, at 33.3%, whereas the largest increase was in 2019, at 11.0%.

Annual dynamics of production in Slovenia in value, 2017-2020, K $ US

Exports wine and wine products from Slovenia

Exports in kind, t

In 2020, Slovenia exported 17,577 tonnes of wine and wine products, showing a substantial year-over-year increase of 19.2%. Over the period from 2017 to 2020, exports grew by 36.7%, with an average annual growth rate of 11.0%. The largest decline was recorded in 2019, at 9.3%, while the highest increase occurred in 2018, at 26.6%.

Annual dynamics of product's exports from Slovenia in kind, 2017-2020, t

From 2017 to 2020, the principal destinations for Slovenia's wine and wine product exports in kind were Croatia, accounting for 23.0% of exports, Austria at 19.9%, and Italy at 18.2%. Together, these three countries represented 61.1% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Slovenia in kind, 2017-2020

Exports in value, K $ US

Slovenia's foreign wine and wine product supplies declined for the second consecutive year. In 2020, exports totaled 34,571 thousand US dollars, a 3.6% decrease from the previous year. Between 2017 and 2020, exports increased by 12%, with an average annual rate of 3.9%. The maximum value was recorded in 2018 at 36,680 thousand US dollars, which also saw the largest increase of 18.8%.

Annual dynamics of product's exports from Slovenia in value, 2017-2020, K $ US

From 2017 to 2020, the partner structure for Slovenia's wine and wine product exports in value terms was balanced rather than concentrated. Croatia accounted for 18.7% of exports, Serbia for 11.4%, and Italy for 10.6%, jointly representing 40.7% of total flows. Many other countries made up the remaining 59.3%.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Slovenia in value, 2017-2020

Imports wine and wine products to Slovenia

Imports in kind, t

Wine and wine product volumes imported by Slovenia declined for the third consecutive year. In 2020, imports totaled 18,860 tonnes, a moderate decrease of 8.6% compared to 2019. Between 2017 and 2020, imports fell by 17.7%, equating to an average annual decline of 6.3%.

Annual dynamics of product's imports to Slovenia in kind, 2017-2020, t

Data from 2017 to 2020 indicate that Slovenia's imports of wine and wine products in kind were not concentrated on a few key destinations. North Macedonia accounted for 19.2% of imports, Italy for 16.2%, and Germany for 12.4%, jointly representing only 47.8% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Slovenia in kind, 2017-2020

Imports in value, K $ US

Slovenia's wine and wine product import volume declined for the second consecutive year. In 2020, imports totaled 52,775 thousand US dollars, corresponding to a small decrease of 2.2% compared to 2019. Over the period from 2017 to 2020, imports increased by 9.1%, with an average annual growth rate of 3.0%. The maximum value was recorded in 2018 at 56,269 thousand US dollars, which also saw the largest increase of 16.4%, while the largest decline occurred in 2019, at 4.1%.

Annual dynamics of product's imports to Slovenia in value, 2017-2020, K $ US

During 2017 to 2020, wine and wine products were supplied to Slovenia from many different markets. Even the largest destinations—the United Kingdom, Germany, and Italy—together represented only 44.5% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Slovenia in value, 2017-2020