Market research

Grape must market in Italy

Grape must market in Italy

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The Italian grape must market started at 163 million liters in 2018, then jumped to 266 million liters in 2019, benefiting from a rebound in wine production after a poor 2017 harvest that increased the supply of wine grapes for must. This was followed by a contraction to 201 million liters in 2020.

A sharp recovery to 267 million liters took place in 2021, fueled by strong demand for wine grapes which led to substantial price increases for varieties such as Merlot and Glera, encouraging higher must output for quality wines. In 2022, the market volume stabilized near 268 million liters, supported by growing consumer interest in organic grape must and a rise in Italian table grape exports that added value to the sector.

The market declined to 244 million liters in 2023 amid notable grape price hikes in key regions like Lombardy and Tuscany, potentially affecting must availability. It then rebounded to 264 million liters in 2024, indicating ongoing resilience in the industry.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In kind
        1. 4.1.1.1. Production, 2018-2024
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2024
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Italy
      1. 5.1.1. In kind, 2018-2024, M l
      2. 5.1.2. In value, 2018-2024, M $ US
    2. 5.2. Production in the EU, 2018-2024
      1. 5.2.1. In kind, 2018-2024, M l
      2. 5.2.2. In value, 2018-2024, M $ US
  6. 6. Exports
    1. 6.1. Exports (Direct Data)
      1. 6.1.1. Exports - Total information
      2. 6.1.2. Exports in kind, K l
        1. 6.1.2.1. Annual dynamics of product's exports from Italy in kind, 2018-2024, K l
        2. 6.1.2.2. Dynamics of product's exports in kind from Italy by countries, 2018-2024, K l
        3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.1.3. Exports in value, K $ US
        1. 6.1.3.1. Annual dynamics of product's exports from Italy in value, 2018-2024, K $ US
        2. 6.1.3.2. Dynamics of product's exports in value from Italy by countries, 2018-2024, K $ US
        3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's exports, $ US/K l
        1. 6.1.4.1. Annual dynamics of average price of product's exports from Italy, 2018-2024, $ US/K l
        2. 6.1.4.2. Dynamics of average price of product's exports from Italy by countries, 2018-2024, $ US/K l
    2. 6.2. Exports (Mirror Data)
      1. 6.2.1. Exports - Total information
      2. 6.2.2. Exports in kind, K l
        1. 6.2.2.1. Annual dynamics of product's exports from Italy in kind, 2018-2024, K l
        2. 6.2.2.2. Dynamics of product's exports in kind from Italy by countries, 2018-2024, K l
        3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.2.3. Exports in value, K $ US
        1. 6.2.3.1. Annual dynamics of product's exports from Italy in value, 2018-2024, K $ US
        2. 6.2.3.2. Dynamics of product's exports in value from Italy by countries, 2018-2024, K $ US
        3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's exports, $ US/K l
        1. 6.2.4.1. Annual dynamics of average price of product's exports from Italy, 2018-2024, $ US/K l
        2. 6.2.4.2. Dynamics of average price of product's exports from Italy by countries, 2018-2024, $ US/K l
  7. 7. Imports
    1. 7.1. Imports (Direct Data)
      1. 7.1.1. Imports - Total information
      2. 7.1.2. Imports in kind, K l
        1. 7.1.2.1. Annual dynamics of product's imports to Italy in kind, 2018-2024, K l
        2. 7.1.2.2. Dynamics of product's imports in kind to Italy by countries, 2018-2024, K l
        3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.1.3. Imports in value, K $ US
        1. 7.1.3.1. Annual dynamics of product's imports to Italy in value, 2018-2024, K $ US
        2. 7.1.3.2. Dynamics of product's imports in value to Italy by countries, 2018-2024, K $ US
        3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's imports, $ US/K l
        1. 7.1.4.1. Annual dynamics of average price of product's imports to Italy, 2018-2024, $ US/K l
        2. 7.1.4.2. Dynamics of average price of product's imports to Italy by countries, 2018-2024, $ US/K l
    2. 7.2. Imports (Mirror Data)
      1. 7.2.1. Imports - Total information
      2. 7.2.2. Imports in kind, K l
        1. 7.2.2.1. Annual dynamics of product's imports to Italy in kind, 2018-2024, K l
        2. 7.2.2.2. Dynamics of product's imports in kind to Italy by countries, 2018-2024, K l
        3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.2.3. Imports in value, K $ US
        1. 7.2.3.1. Annual dynamics of product's imports to Italy in value, 2018-2024, K $ US
        2. 7.2.3.2. Dynamics of product's imports in value to Italy by countries, 2018-2024, K $ US
        3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's imports, $ US/K l
        1. 7.2.4.1. Annual dynamics of average price of product's imports to Italy, 2018-2024, $ US/K l
        2. 7.2.4.2. Dynamics of average price of product's imports to Italy by countries, 2018-2024, $ US/K l
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, K l
      2. 8.1.2. In value, K $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, K l
      2. 8.2.2. In value, K $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production grape must in Italy

In value, 2017-2020, M $ US

Italy's grape must production value reached $235.4 million in 2020, marking a significant 23.8% decline from 2019. Over the 2017-2020 period, production value grew by 9.8%, with a compound annual growth rate of 3.2%. The lowest value was recorded in 2018 at $210.7 million, while the peak occurred in 2019 at $308.8 million. The most substantial increase happened in 2019, with a 46.6% rise.

Annual dynamics of production in Italy in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year(1.7%)46.6%(23.8%)3.2%
Source: SHEV.io

In kind, 2017-2020, M l

Following two years of growth, Italy's grape must production volume declined in 2020. The country produced 222.3 million liters that year, representing a sharp 19.8% decrease compared to 2019. Over the 2017-2020 period, production volume increased by 35.1%, translating to a 10.5% compound annual growth rate. The highest volume was recorded in 2019 at 277.1 million liters, with the largest increase occurring that same year at 56.8%.

Annual dynamics of production in Italy in kind, 2017-2020, M l

Parameter201820192020CAGR
1Change from last year7.4%56.8%(19.8%)10.5%
Source: SHEV.io

Exports grape must from Italy

Exports in kind, K l

After two consecutive years of decline, Italy's grape must export volumes rebounded in 2020. Exports reached 30 317 thousand liters, showing a 9.4% year-over-year increase. However, over the 2017-2020 period, export volumes decreased by 4.3%, with a compound annual decline of 1.4%. The lowest volume was recorded in 2019 at 27 718 thousand liters, while the most significant drop occurred in 2018 at 6.9%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, K l

Parameter201820192020CAGR
1Change from last year(6.9%)(5.9%)9.4%(1.4%)
Source: SHEV.io

Between 2017 and 2020, the United States, Germany, and Israel were the leading destinations for Italy's grape must exports by volume. The United States accounted for 28.0% of exports, Germany for 27.5%, and Israel for 13.0%. Together, these three markets represented 68.5% of Italy's total grape must export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Italy in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Italy's grape must export value reached $59 593 thousand in 2020, representing a 20.4% increase from the previous year. The lowest value was recorded in 2019 at $49 477 thousand, while the peak occurred in 2018 at $65 814 thousand. The most substantial decline happened in 2019, with a 24.8% decrease.

Annual dynamics of product's exports from Italy in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year9.1%(24.8%)20.4%(0.4%)
Source: SHEV.io

From 2017 to 2020, the United States, Germany, and China were the top markets for Italy's grape must exports by value. The United States accounted for 48.0% of export value, Germany for 8.8%, and China for 7.9%. Collectively, these three countries represented 64.7% of Italy's total grape must export value.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Italy in value, 2017-2020

Source: SHEV.io

Imports grape must to Italy

Imports in kind, K l

Following two years of growth, Italy's grape must import volumes declined in 2020. Imports reached 9 488 thousand liters, down 43.4% from the previous year. Over the 2017-2020 period, import volumes decreased by 8.2%, with a compound annual decline of 2.8%. The highest volume was recorded in 2019 at 16 769 thousand liters, while the largest increase occurred in 2018 at 48.3%.

Annual dynamics of product's imports to Italy in kind, 2017-2020, K l

Parameter201820192020CAGR
1Change from last year48.3%9.4%(43.4%)(2.8%)
Source: SHEV.io

Between 2017 and 2020, Spain remained the dominant source for Italy's grape must imports by volume, accounting for 86.4% of total imports. Other countries played comparatively minor roles in Italy's import structure.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Italy in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

After two years of growth, Italy's grape must import value declined in 2020. Imports reached $13 017 thousand, showing a sharp 29.7% decrease from the previous year. However, over the 2017-2020 period, import value increased by 50.4%, equating to a 14.6% annualized growth rate. The peak value was recorded in 2019 at $18 511 thousand, while the largest increase occurred in 2018 at 63.9%.

Annual dynamics of product's imports to Italy in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year63.9%30.5%(29.7%)14.6%
Source: SHEV.io

Throughout 2017-2020, Spain dominated Italy's grape must import structure by value, accounting for 82.5% of total imports. Other markets held relatively modest shares in comparison.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Italy in value, 2017-2020

Source: SHEV.io

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