Market research

Wallpaper and similar wall coverings market in Germany

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The German market for wallpaper and similar wall coverings, in volume terms, expanded from 121.9 thousand tons in 2021 to 131.9 thousand tons in 2023. This growth paused in 2024 with a slight stabilization to 129.3 thousand tons.

The market movement in 4 coincided with a broader decline in revenue for the paints, varnishes, and wallpaper sector and a shift in consumer preferences toward modern wall design alternatives like paints and decorative panels. This period also saw stronger demand for sustainable products, driven by environmental awareness, and the increased adoption of digital printing technology enabling greater design variety and personalization.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2021-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2021-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Germany
  1. 5.1.1. In kind, 2021-2024, K t
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K t
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Germany in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Germany by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Germany in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Germany by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Germany, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Germany by countries, 2018-2024, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Germany in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Germany by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Germany in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Germany by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Germany, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Germany by countries, 2018-2024, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Germany in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Germany by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Germany in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Germany by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Germany, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Germany by countries, 2018-2024, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Germany in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Germany by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Germany in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Germany by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Germany, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Germany by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production wallpaper and similar wall coverings in Germany

According to Faostat, there is no production of wallpaper and similar wall coverings in Germany.

Exports wallpaper and similar wall coverings from Germany

Exports in kind, t

Germany's exports of wallpaper and similar wall coverings declined for the third consecutive year. In 2020, exports stood at 42 991 tonnes, marking a modest 3.5% decrease from the previous year. Over the period from 2017 to 2020, exports fell by 19.9%, which translates to an annualized decline rate of 7.1%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(10.8%)	(6.9%)	(3.5%)	(7.1%)

Source: SHEV.io

From 2017 to 2020, France, Russia, and the United Kingdom consistently held the top positions in Germany's export structure for wallpaper and similar wall coverings in volume terms. France accounted for 22.2% of exports, Russia for 16.8%, and the United Kingdom for 13.3%. Together, these three countries represented 52.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Germany in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Germany's exports of wallpaper and similar wall coverings in value terms declined for the third year in a row. In 2020, exports amounted to 210.8 million US dollars, showing a slight decrease of 0.8% compared to 2019. Between 2017 and 2020, exports dropped by 18.2%, with a compound annual growth rate of -6.5%.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(5.0%)	(13.2%)	(0.8%)	(6.5%)

Source: SHEV.io

From 2017 to 2020, Germany's exports of wallpaper and similar wall coverings in value terms were distributed across a wide range of partner countries. France accounted for 21.5% of exports, Russia for 16.8%, and the United Kingdom for 7.6%. Collectively, these three countries made up 45.9% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Germany in value, 2017-2020

Source: SHEV.io

Imports wallpaper and similar wall coverings to Germany

Imports in kind, t

After two years of decline, Germany's imports of wallpaper and similar wall coverings in volume terms increased. In 2020, imports reached 6 053 tonnes, representing a strong 24.0% rise from the previous year. Between 2017 and 2020, imports grew by 2.8%, equating to an annualized increase of 0.9%. The lowest import volume was recorded in 2019 at 4 882 tonnes, while the largest decline occurred in 2018 with a 9.3% drop.

Annual dynamics of product's imports to Germany in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(9.3%)	(8.6%)	24.0%	0.9%

Source: SHEV.io

Throughout the period from 2017 to 2020, Poland, Belgium, and France formed the key group of partners for Germany's imports of wallpaper and similar wall coverings in volume terms. Poland accounted for 32.5% of imports, Belgium for 23.6%, and France for 10.6%. Together, these three countries represented 66.6% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Germany in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Following a two-year fall, Germany's imports of wallpaper and similar wall coverings in value terms increased. In 2020, imports totaled 33.5 million US dollars, showing a 4.5% rise compared to 2019. Between 2017 and 2020, imports decreased by 5.4%, which corresponds to an annualized decline rate of 1.8%. The lowest import value was recorded in 2019 at 32.1 million US dollars, while the largest decline was in 2018 with a 6.7% drop.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(6.7%)	(3.0%)	4.5%	(1.8%)

Source: SHEV.io

From 2017 to 2020, three main markets—Poland, Belgium, and the Netherlands—together accounted for 57.0% of Germany's total imports of wallpaper and similar wall coverings in value terms.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Germany in value, 2017-2020

Source: SHEV.io