Wallpaper and similar wall coverings market in Finland

Earlier Report Observations

Between 2018 and 2019, the wallpaper market in Finland expanded from 8.9 million to 10.8 million US dollars. This growth was supported by increasing consumer interest in home decoration, driven by urbanization and disposable income, and reinforced by the strong market presence of local companies like Ahlstrom Corporation. However, in 2020, the COVID-19 pandemic caused significant global supply chain disruptions, which led to a drop in the market size to 8.1 million dollars. The lockdown period did see a rise in home remodeling projects, but this was offset by material availability issues and pricing pressures from the supply side.

The market decline continued into 2021 and 2022, falling to 7.4 million and then 6.4 million dollars. Global supply chain bottlenecks during this period increased raw material costs by approximately 10%, affecting production costs and final consumption. Furthermore, the competitive landscape was reshaped by the expansion of Asian Paints into the home décor segment and the acquisition of York Wallcoverings by Industrial Opportunities Partners, consolidating major players and indirectly influencing market dynamics in Finland through global trends.

The contraction persisted through 2023 and 2024, with the market decreasing to 4.0 million and then 3.1 million dollars. During these years, broader industry trends, such as growing consumer preference for eco-friendly products and innovations in digital printing for personalized designs, continued to shape the market environment, while the overall market volume followed a downward trajectory.

Production wallpaper and similar wall coverings in Finland

In value, 2017-2020, K $ US

In 2020, Finland's output of wallpaper and similar wall coverings was valued at 1 575 thousand US dollars, showing no significant change compared to 2019. Over the period from 2017 to 2020, production decreased by 12.9%, with a compound annual growth rate of -4.5%. The lowest value was recorded in 2018 at 1 415 thousand US dollars, which also saw the largest decline of 21.8%. In contrast, 2019 experienced the largest increase of 11.4%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

Exports wallpaper and similar wall coverings from Finland

Exports in kind, t

The data reveals irregular changes, indicating a volatile market environment. From the high in 2017 to the low in 2019, export volumes varied 108-fold. In 2020, cross-border shipments of wallpaper and similar wall coverings from Finland totaled 39 tonnes, marking a sharp uptick of 613.3% from the previous year. The minimum value was recorded in 2019 at 5 tonnes, which also saw the largest decline of 94.2%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

From 2017 to 2020, Russia, Turkey, and Egypt accounted for the largest share of exports in kind, comprising 80.7% of total flows. Specifically, Russia represented 29.4% of exports, Turkey 26.2%, and Egypt 25.0%.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

Foreign supplies of wallpaper and similar wall coverings from Finland declined for the second consecutive year. In 2020, exports amounted to 814 thousand US dollars, reflecting a dramatic drop of 47.2% compared to the previous year. Over the period from 2017 to 2020, exports decreased by 48.4%, with a compound annual growth rate of -19.8%. The maximum value was recorded in 2018 at 1 932 thousand US dollars, which also saw the largest increase of 22.5%.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

From 2017 to 2020, Russia was the dominant buyer of wallpaper and similar wall coverings from Finland, accounting for 88.4% of total exports in value terms, with other countries sharing the remaining volume.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports wallpaper and similar wall coverings to Finland

Imports in kind, t

The market exhibited an unstable trend throughout the timeframe. From the peak in 2018 to the trough in 2019, imports changed by a 43-fold difference. In 2020, Finland imported 640 tonnes of wallpaper and similar wall coverings, which is 2,333.0% above the level from a year earlier. The minimum value was recorded in 2019 at 26 tonnes, while the maximum was in 2018 at 1 135 tonnes. The largest decline occurred in 2019, at 97.7%.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

Throughout 2017 to 2020, Germany, Sweden, and Estonia remained the key partners for imports in kind, together accounting for 69.6% of total flows. Specifically, Germany represented 34.2% of imports, Sweden 23.1%, and Estonia 12.3%.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

After a two-year increase, imports of wallpaper and similar wall coverings into Finland declined. In 2020, Finland imported a total of 7 348 thousand US dollars of these products, indicating a decrease of 31.9% compared to 2019. The maximum value was recorded in 2019 at 10 790 thousand US dollars, while the largest increase occurred in 2018 at 27.2%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

From 2017 to 2020, Sweden, Germany, and Belgium stood out as the main markets for imports in value terms, together representing 67.0% of total flows. Specifically, Sweden accounted for 29.2% of imports, Germany 25.6%, and Belgium 12.2%.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020