Market research

Toilet paper market in Finland

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The volume of the toilet paper market in Finland showed remarkable stability from 2018 through 2024, with annual consumption consistently oscillating between 46 000 and 49 000 tonnes. Following a decline to 46 397 tonnes in 2019, the market volume rebounded to nearly 48 800 tonnes the following year and subsequently maintained a level close to 48 000 tonnes for the remainder of the period, concluding at 48 267 tonnes in 2024.

In contrast to the stable physical consumption, the market's value in dollar terms experienced significant growth. Starting at 93.9 million dollars in 2018, the market value dipped slightly before embarking on a sustained increase, reaching 101.8 million dollars by 2022. This upward trend accelerated sharply in 2023, with the market value jumping to 125.2 million dollars, then moderating to 119.9 million dollars in the final year.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Finland
  1. 5.1.1. In kind, 2018-2024, t
  2. 5.1.2. In value, 2018-2024, M $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, t
  2. 5.2.2. In value, 2018-2024, M $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Finland in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Finland by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Finland in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Finland by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Finland, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Finland by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Finland in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Finland by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Finland in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Finland by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Finland, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Finland by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Finland in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Finland by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Finland in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Finland by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Finland, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Finland by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Finland in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Finland by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Finland in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Finland by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Finland, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Finland by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production toilet paper in Finland

In value, 2017-2020, M $ US

Finland's toilet paper production declined for the second consecutive year. In 2020, output was valued at 96.0 million US dollars, marking a 5.4% decrease from the previous year. Over the 2017-2020 period, production grew by 2.6%, with a compound annual growth rate of 0.8%. The highest value was recorded in 2018 at 108.6 million US dollars, which represented a 16.0% increase. The largest decline occurred in 2019, with a 6.5% drop.

Annual dynamics of production in Finland in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	16.0%	(6.5%)	(5.4%)	0.8%

Source: SHEV.io

In kind, 2017-2020, t

Toilet paper production in Finland declined for the second consecutive year. In 2020, Finland produced 52,199 tonnes of toilet paper, reflecting a 5.3% year-over-year decrease. Over the 2017-2020 period, production increased by 2.3%, with a compound annual growth rate of 0.8%. The peak was in 2018 at 55,701 tonnes, which was a 9.2% rise.

Annual dynamics of production in Finland in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	9.2%	(1.1%)	(5.3%)	0.8%

Source: SHEV.io

Exports toilet paper from Finland

Exports in kind, t

Toilet paper exports from Finland declined for the second consecutive year. In 2020, exports totaled 13,404 tonnes, a 7.5% decrease from the previous year. Over the 2017-2020 period, exports grew by 21.7%, with a compound annual growth rate of 6.8%. The highest level was in 2018 at 15,322 tonnes, which saw a 39.1% increase.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	39.1%	(5.5%)	(7.5%)	6.8%

Source: SHEV.io

From 2017 to 2020, Sweden, Estonia, and Latvia were the key destinations for toilet paper exports from Finland, accounting for 70.8% of total flows. Sweden led with 28.8% of exports in kind, followed by Estonia at 24.6%, and Latvia at 17.3%.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Finland in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

After two years of growth, toilet paper exports from Finland declined. In 2020, Finland exported 23.876 million US dollars worth of toilet paper, a significant 19.8% drop from the previous year. Over the 2017-2020 period, exports increased by 23.4%, with a compound annual growth rate of 7.3%. The peak was in 2019 at 29.778 million US dollars, while the largest increase occurred in 2018 with a 50.2% rise.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	50.2%	2.5%	(19.8%)	7.3%

Source: SHEV.io

From 2017 to 2020, Sweden, Estonia, and Latvia were the largest buyers of toilet paper from Finland in value terms, together forming 67.4% of total exports. Sweden accounted for 26.7% of exports in value, Estonia for 24.2%, and Latvia for 16.5%.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Finland in value, 2017-2020

Source: SHEV.io

Imports toilet paper to Finland

Imports in kind, t

Import volumes showed volatility during these years. In 2020, Finland imported 10,000 tonnes of toilet paper, a sharp 72.7% increase from the previous year. The lowest point was in 2019 at 5,792 tonnes, which marked a 31.2% decline. The difference between the peak in 2020 and the trough in 2019 was 1.7-fold.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	3.3%	(31.2%)	72.7%	7.1%

Source: SHEV.io

From 2017 to 2020, the United Kingdom, Sweden, and Lithuania were the main sources for toilet paper imports into Finland, together accounting for 73.4% of total flows in kind. The United Kingdom led with 29.3% of imports, followed by Sweden at 26.5%, and Lithuania at 17.7%.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Finland in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Foreign toilet paper supplies to Finland increased for the third consecutive year. In 2020, imports reached 16.633 million US dollars, a 15.2% rise from the previous year. Between 2017 and 2020, imports grew by 19.7%, equating to an annualized rate of 6.2%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	3.8%	0.1%	15.2%	6.2%

Source: SHEV.io

From 2017 to 2020, three main markets—the United Kingdom, Sweden, and Lithuania—together absorbed 75.4% of total toilet paper imports into Finland in value terms.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Finland in value, 2017-2020

Source: SHEV.io