Vermouth and other flavoured wine market in Western Europe

Earlier Report Observations

From 2018 to 2021, the Western European market for vermouth and other flavoured wine showed considerable volatility. Volume grew from 81.6 million liters in 2018 to 99.4 million liters in 2019, then contracted sharply to 61.1 million liters in 2020 before rebounding to 99.1 million liters in 2021.

After the recovery, market volume stabilized at 98.0 million liters in 2022, a slight decrease, followed by a decline to 92.3 million liters in 2023. During this period, the market was supported by a positive dynamic for French vermouth, which benefited from a wave of quality 'made in France' products that made it trendy both for export and domestically. This trend, blending historical heritage with modern consumption innovations, helped maintain interest in the category.

In 2024, new European Union regulations requiring the disclosure of ingredients and nutritional values on wine labels from the 2024 harvest came into effect, necessitating adaptations in labeling and traceability systems. Additionally, extreme climate factors reduced global wine production by 5% in 2024, impacting the supply of base wine for vermouth and shaping the operating environment for producers.

Production vermouth and other flavoured wine in Western Europe

In kind, 2017-2020, K l

Top producers of vermouth and other flavoured wine, 2017-2020

World map of production of vermouth and other flavoured wine, 2017-2020

In 2019, Western Europe produced 61 639 thousand liters of vermouth and other flavored wines, marking the highest output in recent years with a 17.8% increase. However, production declined significantly in 2020 to 42 546 thousand liters, representing a 31.0% drop from the previous year. Over the four-year period from 2017 to 2020, overall production decreased by 21.3%, translating to an average annual decline of 7.7%.

Annual dynamics of production in Western Europe in kind, 2017-2020, K l

In value, 2017-2020, M $ US

Following two years of growth, vermouth and other flavored wine production in Western Europe experienced a downturn. In 2019, output reached its peak at 195.5 million US dollars, reflecting a 14.5% increase. By 2020, production value had fallen to 119.0 million US dollars, a substantial 39.1% decrease compared to 2019. From 2017 to 2020, the total value of production declined by 21.9%, with an average annual reduction of 7.9%.

Annual dynamics of production in Western Europe in value, 2017-2020, M $ US

Exports vermouth and other flavoured wine from Western Europe

Exports in kind, K l

Exports of vermouth and other flavored wines from Western Europe continued to grow for the second consecutive year. In 2018, volumes hit their lowest point at 40 182 thousand liters, declining by 3.7%. By 2020, exports had surged to 55 027 thousand liters, showing a sharp 30.5% year-over-year increase. Over the 2017-2020 period, export volumes rose by 31.8%, equivalent to an average annual growth rate of 9.7%.

Annual dynamics of product's exports from Western Europe in kind, 2017-2020, K l

Between 2017 and 2020, Western Europe's vermouth and other flavored wine exports were distributed across a wide range of markets. The top three destinations—the United Kingdom (15.9% of export volume), the United States (11.4%), and Poland (7.5%)—collectively accounted for 34.8% of total exports. Numerous other countries contributed smaller but significant shares, reflecting a diversified export portfolio.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Western Europe in kind, 2017-2020

Exports in value, M $ US

Western Europe's vermouth and other flavored wine exports grew for the third year in a row. In 2020, export value reached 153.9 million US dollars, a solid 15.1% increase from the previous year. From 2017 to 2020, the total value of exports rose by 30.8%, with an average annual growth rate of 9.4%.

Annual dynamics of product's exports from Western Europe in value, 2017-2020, M $ US

From 2017 to 2020, the value-based export structure for vermouth and other flavored wines from Western Europe was well-balanced rather than concentrated. The United Kingdom (12.6% of export value), the United States (11.8%), and Poland (9.9%) together represented 34.2% of total exports. The remaining 65.8% was distributed among many other countries, highlighting a broad and varied market presence.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Western Europe in value, 2017-2020

Imports vermouth and other flavoured wine to Western Europe

Imports in kind, K l

In 2018, imports of vermouth and other flavored wines into Western Europe reached their lowest level at 71 060 thousand liters, declining by 10.5%. The following year, imports peaked at 79 946 thousand liters, a 12.5% increase. By 2020, imports had decreased to 73 531 thousand liters, a moderate 8.0% drop from 2019. Over the 2017-2020 period, total import volumes fell by 7.4%, with an average annual decrease of 2.5%.

Annual dynamics of product's imports to Western Europe in kind, 2017-2020, K l

Between 2017 and 2020, Italy, Spain, and the United States were the leading sources of vermouth and other flavored wine imports into Western Europe by volume. Italy accounted for 49.9% of imports, Spain for 19.2%, and the United States for 3.7%. Together, these three countries made up 72.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Western Europe in kind, 2017-2020

Imports in value, M $ US

In 2019, the value of vermouth and other flavored wine imports into Western Europe dipped to its lowest point at 153.0 million US dollars, a 4.9% decline. The following year, imports rebounded to 164.8 million US dollars, showing a gradual 7.7% increase from 2019. From 2017 to 2020, import values rose by 3.6%, equivalent to an average annual growth rate of 1.2%.

Annual dynamics of product's imports to Western Europe in value, 2017-2020, M $ US

Throughout 2017-2020, Italy, Spain, and the United States remained the primary sources for vermouth and other flavored wine imports into Western Europe by value. Italy held 46.7% of import value, Spain 12.2%, and the United States 3.7%. Collectively, these three countries accounted for 62.5% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Western Europe in value, 2017-2020