Vermouth and other flavoured wine market in France

Earlier Report Observations

The French vermouth and flavoured wine market grew from 48.6 million liters in 2018 to a peak of 61.0 million liters in 2019. This surge was fueled by the 'made in France' trend, which boosted both exports and domestic demand, and the rising cocktail culture that increased vermouth usage in bars and restaurants.

After the peak, the market contracted to 47.0 million liters in 2020, even as producers introduced innovations in botanical profiles and packaging, including artisanal vermouths with non-traditional plants. In 2021, the market stabilized at 46.4 million liters, supported by regulatory standards requiring at least 75% wine base and 17.5% abv. By 2022, volume fell further to 43.3 million liters, largely due to a sharp rise in exports—averaging 5.7% monthly growth—which outpaced production and import gains, reducing domestic supply.

The decline continued into 2023, with the market shrinking to 39.1 million liters. Throughout the period, the market remained structured around major French brands like Noilly Prat, Lillet, and Dubonnet, which continued to innovate and strengthen their positions both locally and internationally.

Production vermouth and other flavoured wine in France

In kind, 2017-2020, M l

France ranked fourth globally in vermouth and other flavored wine production from 2017 to 2020.

Top producers of vermouth and other flavoured wine, 2017-2020

World map of production of vermouth and other flavoured wine, 2017-2020

In 2020, France produced 42.5 million liters of vermouth and other flavored wine, marking a 20.1% decrease from the previous year. Over the 2017-2020 period, production fell by 21.3%, with a compound annual growth rate of -7.7%. The only increase during this time occurred in 2019, when production rose by 1.7%.

Annual dynamics of production in France in kind, 2017-2020, M l

In value, 2017-2020, M $ US

After two years of growth, France's vermouth and other flavored wine production volume declined. In 2020, the output was valued at 154.7 million US dollars, down 4.2% from the prior year. From 2017 to 2020, production value increased by 15.8%, with a compound annual growth rate of 5.0%. The peak value was recorded in 2019 at 161.4 million US dollars, which also saw the largest annual increase of 12.2%.

Annual dynamics of production in France in value, 2017-2020, M $ US

Exports vermouth and other flavoured wine from France

Exports in kind, K l

France's vermouth and other flavored wine export volume grew for the third consecutive year. In 2020, exports reached 25 994 thousand liters, a 6.7% increase over the previous year. Between 2017 and 2020, exports rose by 27.2%, equating to an annualized growth rate of 8.4%.

Annual dynamics of product's exports from France in kind, 2017-2020, K l

From 2017 to 2020, the three main markets for France's vermouth and other flavored wine exports in volume terms were the United Kingdom, Germany, and the United States, which together accounted for 67.1% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from France in kind, 2017-2020

Exports in value, K $ US

France's vermouth and other flavored wine export value increased for the third year in a row. In 2020, exports amounted to 94 511 thousand US dollars, representing a sharp 28.0% rise year-over-year. Between 2017 and 2020, export value surged by 87.1%, with an annualized growth rate of 23.2%.

Annual dynamics of product's exports from France in value, 2017-2020, K $ US

From 2017 to 2020, Germany, the United Kingdom, and the United States were the leading markets for France's vermouth and other flavored wine exports in value terms. Germany accounted for 34.3% of exports, the United Kingdom for 20.3%, and the United States for 13.7%, together making up 68.3% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from France in value, 2017-2020

Imports vermouth and other flavoured wine to France

Imports in kind, K l

In 2020, France imported 30 412 thousand liters of vermouth and other flavored wine, a 5.5% decrease from the previous year. The lowest import volume was recorded in 2018 at 20 701 thousand liters, which also saw the largest annual decline of 33.2%. Imports peaked in 2019 at 32 167 thousand liters, with the largest annual increase of 55.4% occurring that year.

Annual dynamics of product's imports to France in kind, 2017-2020, K l

From 2017 to 2020, Italy and Spain together supplied 92.2% of France's total vermouth and other flavored wine imports in volume terms, with other countries contributing a smaller, more diversified share.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to France in kind, 2017-2020

Imports in value, K $ US

In 2020, France's imports of vermouth and other flavored wine were valued at 45 687 thousand US dollars, up 0.7% from 2019. Over the 2017-2020 period, import value increased by 17.9%, with a compound annual growth rate of 5.6%. The highest value was recorded in 2018 at 46 363 thousand US dollars, which also saw the largest annual increase of 19.7%. The largest annual decline occurred in 2019, with a 2.1% drop.

Annual dynamics of product's imports to France in value, 2017-2020, K $ US

From 2017 to 2020, Italy dominated France's vermouth and other flavored wine imports in value terms, accounting for 70.7% of total flows, while other countries made up the remainder.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to France in value, 2017-2020