Vegetable puree market in South-eastern Asia

Earlier Report Observations

From 2018 to 2020, the vegetable puree market in South-eastern Asia saw initial growth driven by rising demand for convenient and health-conscious products, supported by urbanization and food preservation advancements. The COVID-19 pandemic in 2020 disrupted supply chains but significantly increased consumer demand for shelf-stable vegetable preparations, contributing to a market volume of 6 231 tons that year. This period also saw governments in the region emphasize food safety and traceability standards, affecting production practices.

Between 2021 and 2023, market volume gradually declined to 5 155 tons, while market value rose sharply to 25 844 thousand US dollars, indicating a shift toward higher-value products. This transformation was fueled by the entry of new players specializing in natural and clean-label preservatives, alongside major investments in advanced processing technologies like freeze-drying. Stricter hygiene and traceability regulations for export compliance, coupled with growing consumer preference for organic, non-GMO, and ready-to-cook formats, led companies to launch innovative product lines and expand e-commerce distribution.

Regulatory focus on labeling transparency and natural ingredients continued to shape the industry, with policies offering incentives for food preservation technology adoption. By 2024, innovations such as self-drying vegetable varieties developed by FoodTech subsidiaries and increased use of contract farming aimed to enhance supply chain efficiency and meet demand for nutrient-rich, minimally processed vegetable purees.

Production vegetable puree in South-eastern Asia

In kind, 2017-2020, t

Top producers of vegetable puree, 2017-2020

World map of production of vegetable puree, 2017-2020

Vegetable puree production in South-eastern Asia has declined for the third year in a row. In 2019, the region produced 5,512 tonnes, but this fell by 0.9% to 5,512 tonnes in 2020. Overall, between 2017 and 2020, production decreased by 3.1%, which translates to an average annual decline of 1.1%.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, t

In value, 2017-2020, K $ US

Vegetable puree production in South-eastern Asia has increased for the second consecutive year. In 2020, the output was valued at 24,037 thousand US dollars, marking a 15.7% rise compared to 2019. The lowest value was recorded in 2018 at 20,553 thousand US dollars, which also saw the largest decline of 15.3%.

Annual dynamics of production in South-eastern Asia in value, 2017-2020, K $ US

Exports vegetable puree from South-eastern Asia

Exports in kind, t

After two years of growth, vegetable puree exports from South-eastern Asia declined in 2020. The region exported 1,257 tonnes, representing a 20.9% year-on-year decrease. Between 2017 and 2020, exports fell by 8.7%, averaging a 3.0% annual decline. The peak was in 2019 with 1,590 tonnes, while the largest increase occurred in 2018 at 11.7%.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, t

From 2017 to 2020, vegetable puree exports from South-eastern Asia were distributed across numerous markets. Australia accounted for 20.5% of exports, the United States for 17.0%, and Hong Kong for 9.8%, together making up 47.4% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from South-eastern Asia in kind, 2017-2020

Exports in value, K $ US

In 2020, vegetable puree exports from South-eastern Asia were valued at 5,483 thousand US dollars, showing a moderate contraction of 7.7% compared to the previous year. Over the 2017-2020 period, exports decreased by 6.7%, with a compound annual growth rate of -2.3%. The highest value was recorded in 2019 at 5,942 thousand US dollars, which also saw the largest increase of 6.4%.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, K $ US

Between 2017 and 2020, the United States, Australia, and Hong Kong were the key partners for vegetable puree exports from South-eastern Asia in value terms. The United States accounted for 29.9% of exports, Australia for 29.7%, and Hong Kong for 6.1%, collectively representing 65.7% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from South-eastern Asia in value, 2017-2020

Imports vegetable puree to South-eastern Asia

Imports in kind, t

In 2020, vegetable puree imports into South-eastern Asia reached 1,976 tonnes, a 19.1% increase from the previous year. Over the 2017-2020 period, imports grew by 28.2%, with an average annual growth rate of 8.6%. The highest volume was in 2018 at 2,026 tonnes, which also saw the largest increase of 31.4%, while the largest decline occurred in 2019 at 18.1%.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, t

From 2017 to 2020, the main sources for vegetable puree imports into South-eastern Asia were China, the Netherlands, and the United States. China accounted for 67.0% of imports, the Netherlands for 8.0%, and the United States for 4.7%, together making up 79.8% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to South-eastern Asia in kind, 2017-2020

Imports in value, K $ US

In 2020, vegetable puree imports into South-eastern Asia amounted to 2,128 thousand US dollars, a moderate increase of 3.9% year-on-year. Between 2017 and 2020, imports decreased by 7%, averaging a 2.4% annual decline. The lowest value was in 2019 at 2,049 thousand US dollars, which also saw the largest decline of 28.5%, while the peak was in 2018 at 2,867 thousand US dollars, with the largest increase of 25.3%.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, K $ US

Between 2017 and 2020, China, the Netherlands, and the United States were the primary markets for vegetable puree imports into South-eastern Asia in value terms. China accounted for 37.5% of imports, the Netherlands for 13.9%, and the United States for 12.4%, collectively representing 63.8% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to South-eastern Asia in value, 2017-2020