Orange juice market in Poland

Earlier Report Observations

The Polish orange juice market in 2018 was shaped by the strong dominance of the Tymbark and Hortex brands, whose one-liter carton and bottle packages were particularly popular. This established a stable base, with market volume reaching 49,827 thousand liters that year and growing to 54,171 thousand liters in 2019.

A gradual contraction followed, with the market volume declining to 52,292 thousand liters in 2020 and 49,753 thousand liters in 2021.

From 2022 onward, the market experienced a sharp downturn. Volume plummeted to 39,537 thousand liters in 2022 and further to 36,627 thousand liters in 2023. This decline was primarily driven by a surge in global orange juice prices triggered by adverse weather, citrus greening disease, and poor harvests in key producing countries like Brazil and the USA, which constrained supply and reduced consumer demand. In 2023, lower worldwide production and negative consumer sentiment regarding personal finances exacerbated the market contraction.

Production orange juice in Poland

In kind, 2017-2020, M l

Top producers of orange juice, 2017-2020

World map of production of orange juice, 2017-2020

Poland produced 13 million liters of orange juice in 2020, which represents a 9.5% decrease compared to the previous year. Production peaked in 2019 at 15 million liters, with the largest annual increase of 9.2% recorded that same year. Over the period from 2017 to 2020, overall production declined by 5.7%, averaging an annualized decrease of 2.0%.

Annual dynamics of production in Poland in kind, 2017-2020, M l

Exports orange juice from Poland

Exports in kind, K l

Poland's orange juice exports grew for the second consecutive year in 2020, reaching 38 703 thousand liters with a modest year-over-year increase of 9.5%. The lowest export volume was recorded in 2018 at 28 913 thousand liters, which also saw the largest decline of 1.0%. Exports rebounded strongly in 2019 with the largest increase of 22.2%. From 2017 to 2020, exports rose by 32.5%, translating to an annualized growth rate of 9.8%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, K l

Between 2017 and 2020, Czechia, Hungary, and Slovakia were the core markets for Poland's orange juice exports in volume terms. Czechia accounted for 40.6% of exports, Hungary for 16.0%, and Slovakia for 15.8%. Together, these three countries represented 72.4% of Poland's total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, M $ US

After two years of growth, Poland's orange juice exports in value terms declined in 2020 to 23.2 million US dollars, marking a 4.8% decrease year-over-year. The highest value was recorded in 2019 at 24.4 million US dollars, which also saw the largest annual increase of 14.0%. Over the 2017-2020 period, exports increased by 17.8%, with a compound annual growth rate of 5.6%.

Annual dynamics of product's exports from Poland in value, 2017-2020, M $ US

From 2017 to 2020, Czechia, Hungary, and Slovakia were the three main markets for Poland's orange juice exports in value terms, collectively absorbing 66.2% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports orange juice to Poland

Imports in kind, K l

Poland's orange juice imports increased for the third consecutive year in 2020, reaching approximately 77 686 thousand liters, up 3.8% from 2019. Between 2017 and 2020, imports grew by 43.8%, equating to an annualized rate of 12.9%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, K l

Over the 2017-2020 period, Brazil, Germany, and the Netherlands were the primary sources for Poland's orange juice imports in volume terms. Brazil accounted for 40.0% of imports, Germany for 14.6%, and the Netherlands for 14.1%. Together, these three countries supplied 68.7% of Poland's total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, M $ US

Following two years of growth, Poland's orange juice imports in value terms fell in 2020 to 108.0 million US dollars, a decrease of 14.1% compared to the previous year. The peak import value was recorded in 2019 at 125.8 million US dollars, while the largest annual increase of 32.2% occurred in 2018. Over the 2017-2020 period, imports increased by 19%, with a compound annual growth rate of 6.0%.

Annual dynamics of product's imports to Poland in value, 2017-2020, M $ US

Throughout 2017-2020, Brazil, Germany, and the Netherlands played leading roles in Poland's orange juice imports in value terms. Brazil accounted for 47.5% of import value, Germany for 9.7%, and the Netherlands for 9.6%. Collectively, these three countries represented 66.8% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020