Tissues and towels of paper market in Lithuania

Earlier Report Observations

The market for tissues and towels of paper in Lithuania expanded consistently from 2018 to 2021, with volume growing from 12.4 thousand tonnes to 15.7 thousand tonnes. This growth was driven by sustained consumer focus on hygiene and convenience, particularly in public spaces and food service establishments, where the use of dispenser systems encouraged rational consumption. Environmental awareness, reflected in the use of recycled cellulose, also supported market demand. The COVID-19 pandemic in 2020 likely intensified hygiene concerns, boosting demand for single-use paper handkerchiefs as a bacterial prevention measure.

After 2021, market volume growth moderated, stabilizing at around 15.8 thousand tonnes in 2022. However, market value continued to rise sharply, reaching 34.4 million US dollars in 2022, suggesting a shift toward higher-value, eco-friendly products or features like multi-layered construction and holder designs. In 2023 and 2024, volume growth resumed, reaching 18.1 thousand tonnes in 2024, indicating renewed expansion possibly due to persistent hygiene priorities and broadening product segments, including industrial wipes and cosmetic tissues.

Production tissues and towels of paper in Lithuania

In value, 2018-2021, K $ US

Lithuania's production of tissues and towels of paper has increased for the third consecutive year. In 2021, the output value reached 25 449 thousand US dollars, marking a solid year-on-year growth of 12.5%. Over the period from 2018 to 2021, production rose by 52.7%, with a compound annual growth rate of 15.1%.

Annual dynamics of production in Lithuania in value, 2018-2021, K $ US

In kind, 2018-2021, t

Lithuania's production of tissues and towels of paper has grown for the third year in a row. In 2021, the country produced 16 175 tonnes, showing a 9.8% increase compared to the previous year. Between 2018 and 2021, production expanded by 54.3%, which translates to an annualized growth rate of 15.5%.

Annual dynamics of production in Lithuania in kind, 2018-2021, t

Exports tissues and towels of paper from Lithuania

Exports in kind, t

After two years of growth, Lithuania's exports of tissues and towels of paper declined. In 2021, exports totaled 11 252 tonnes, representing a slight decrease of 1.2% year-on-year. From 2018 to 2021, exports increased by 27.2%, with an annualized rate of 8.4%. The largest increase occurred in 2019 at 14.0%, while the peak volume was recorded in 2020 at 11 390 tonnes.

Annual dynamics of product's exports from Lithuania in kind, 2018-2021, t

Between 2018 and 2021, Lithuania exported tissues and towels of paper to a diverse range of markets. Denmark accounted for 21.1% of exports in volume, Latvia for 14.7%, and Estonia for 13.0%, together making up 48.8% of total exports. The remaining 51.2% was distributed among numerous smaller destinations.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Lithuania in kind, 2018-2021

Exports in value, K $ US

Lithuania's export value of tissues and towels of paper has risen for the third consecutive year. In 2021, exports amounted to 18 644 thousand US dollars, reflecting a modest gain of 1.9% over the previous year. From 2018 to 2021, exports grew by 26.9%, with a compound annual growth rate of 8.3%.

Annual dynamics of product's exports from Lithuania in value, 2018-2021, K $ US

From 2018 to 2021, the largest shares of Lithuania's export value for tissues and towels of paper went to Latvia at 18.5%, Estonia at 16.5%, and Denmark at 16.1%. Together, these three countries comprised 51.1% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Lithuania in value, 2018-2021

Imports tissues and towels of paper to Lithuania

Imports in kind, t

Following two years of growth, Lithuania's imports of tissues and towels of paper decreased. In 2021, imports stood at 11 522 tonnes, indicating a 6.3% decline compared to the previous year. The largest increase was recorded in 2019 at 3.4%, while the peak volume occurred in 2020 at 11 522 tonnes.

Annual dynamics of product's imports to Lithuania in kind, 2018-2021, t

Over the period 2018–2021, Lithuania's imports of tissues and towels of paper in volume terms were widely distributed. Poland contributed 18.8% of imports, Germany 15.6%, and Italy 12.9%, together accounting for 47.3% of total flows, with no single partner dominating the market.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Lithuania in kind, 2018-2021

Imports in value, K $ US

In 2021, Lithuania's import value of tissues and towels of paper was 22 071 thousand US dollars, showing little change from the previous year. The lowest value was recorded in 2019 at 21 532 thousand US dollars, while the highest was in 2020 at 22 169 thousand US dollars. The largest decline occurred in 2019 at 0.4%, and the largest increase was in 2020 at 3.0%.

Annual dynamics of product's imports to Lithuania in value, 2018-2021, K $ US

Data from 2018 to 2021 show that Lithuania's import value of tissues and towels of paper was not heavily concentrated. Germany accounted for 19.5% of imports, Poland for 16.7%, and Italy for 13.3%, together making up 49.5% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Lithuania in value, 2018-2021