Market research

Strawberries market in South-eastern Asia

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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"South-eastern Asia" region includes following countries:

Brunei Darussalam

Myanmar

Cambodia

Indonesia

Laos

Malaysia

the Philippines

Timor-Leste

Singapore

Vietnam

Thailand

Earlier Report Observations

The market volume for fresh strawberries in South-eastern Asia expanded consistently from 8 709 t in 2018 to 15 268 t in 2023, representing growth of over 75% across the five-year period. This increase was supported by both rising domestic production and import flows, with the market size reaching its highest point in 2023.

Domestic production more than tripled from 842 t to 3 112 t, while imports rose from 8 161 t to 12 591 t over the same span. The steeper rise in local output indicates a gradual shift toward greater self-sufficiency, though imports remained the dominant source of supply. Exports stayed relatively low, never exceeding 565 t in a single year.

In 2024, import volumes surged to 22 967 t, suggesting a further acceleration of demand. Factors observed in the region include export-oriented plans such as Namwon's target to ship 30 t of 'Seolhyang' strawberries to Hong Kong, alongside growing consumer preference for organic and locally sourced strawberries. Advances in greenhouse and hydroponic farming methods have also enabled more consistent year-round production in parts of the region.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in South-eastern Asia
  1. 5.1.1. Annual dynamics of production in South-eastern Asia in kind, 2018-2023, t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Brunei Darussalam in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Brunei Darussalam by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Brunei Darussalam in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Brunei Darussalam by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Brunei Darussalam, 2018-2024, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's imports to Brunei Darussalam by countries, 2018-2024, $ US/kg
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Brunei Darussalam in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Brunei Darussalam by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Brunei Darussalam in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Brunei Darussalam by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Brunei Darussalam, 2018-2024, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's imports to Brunei Darussalam by countries, 2018-2024, $ US/kg
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Brunei Darussalam in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Brunei Darussalam by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Brunei Darussalam in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Brunei Darussalam by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Brunei Darussalam, 2018-2024, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's exports from Brunei Darussalam by countries, 2018-2024, $ US/kg
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Brunei Darussalam in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Brunei Darussalam by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Brunei Darussalam in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Brunei Darussalam by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Brunei Darussalam, 2018-2024, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's exports from Brunei Darussalam by countries, 2018-2024, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production strawberries in South-eastern Asia

In kind, 2017-2020, t

Top producers of strawberries, 2017-2020

Source: SHEV.io

World map of production of strawberries, 2017-2020

Source: SHEV.io

Strawberry production in South-eastern Asia has grown for the third year in a row. In 2020, the region produced 1 202 tonnes of strawberries, marking a modest 9.2% increase from the previous year. From 2017 to 2020, production rose by 46.9%, with an average annual growth rate of 13.7%.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.8%	30.9%	9.2%	13.7%

Source: SHEV.io

Exports strawberries from South-eastern Asia

Exports in kind, t

The export market showed an unstable pattern during this period. Exports reached their lowest point in 2020 at 55 tonnes, down 88.4% from the previous year. The peak occurred in 2019 with 471 tonnes, representing a 60.0% increase that year. The gap between these years was 8.6-fold.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	18.7%	60.0%	(88.4%)	(39.6%)

Source: SHEV.io

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from South-eastern Asia in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Strawberry exports from South-eastern Asia have increased for the third consecutive year. In 2020, exports reached 1 688 thousand US dollars, a moderate 8.2% rise compared to the previous year. From 2017 to 2020, exports grew by 99.8%, with an average annual growth rate of 25.9%.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	23.6%	49.3%	8.2%	25.9%

Source: SHEV.io

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from South-eastern Asia in value, 2017-2020

Source: SHEV.io

Imports strawberries to South-eastern Asia

Imports in kind, t

In 2020, South-eastern Asia imported 9 261 tonnes of strawberries, a 16.2% increase from the previous year. Between 2017 and 2020, imports rose by 18.3%, equivalent to an annualized rate of 5.7%. The largest decline was in 2019, at 2.4%.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	4.2%	(2.4%)	16.2%	5.7%

Source: SHEV.io

From 2017 to 2020, the main destinations for strawberry imports in kind were South Korea (42.7% of imports), Australia (22.8%), and the United States (19.2%). Together, these three countries accounted for 84.7% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to South-eastern Asia in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

South-eastern Asia imported approximately 71 413 thousand US dollars worth of strawberries in 2020, a 37.7% increase from the previous year. Between 2017 and 2020, imports grew by 40.2%, with an annualized rate of 11.9%. The largest decline was recorded in 2019, at 9.2%.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	12.1%	(9.2%)	37.7%	11.9%

Source: SHEV.io

Between 2017 and 2020, the top suppliers of strawberries to South-eastern Asia in value terms were South Korea (43.5% of imports), Australia (20.8%), and the United States (19.5%). Their combined share reached 83.7% of total import value.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to South-eastern Asia in value, 2017-2020

Source: SHEV.io