Market research

Strawberries market in Georgia

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The fresh strawberry market in Georgia expanded consistently from 2018 to 2023, with total volume more than tripling from 1 539 tons to 4 683 tons. The most pronounced increase occurred in 2021, when the market grew by over 50% to reach 2 858 tons.

This growth was primarily driven by a surge in imports, which rose from 407 tons in 2018 to 3 690 tons in 2023. Domestic production fluctuated between 1 000 tons and 1 600 tons, indicating that local supply did not keep pace with the rising market demand. Exports remained marginal throughout the period.

In 2024, import volumes eased to 2 958 tons but remained substantially higher than pre-2021 levels, suggesting sustained reliance on foreign strawberries to meet local consumption.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Georgia
  1. 5.1.1. Annual dynamics of production in Georgia in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in Georgia in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Georgia in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Georgia by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Georgia in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Georgia by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Georgia, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Georgia by countries, 2018-2024, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Georgia in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Georgia by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Georgia in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Georgia by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Georgia, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Georgia by countries, 2018-2024, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Georgia in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Georgia by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Georgia in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Georgia by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Georgia, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Georgia by countries, 2018-2024, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Georgia in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Georgia by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Georgia in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Georgia by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Georgia, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Georgia by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production strawberries in Georgia

In kind, 2017-2020, t

Top producers of strawberries, 2017-2020

Source: SHEV.io

World map of production of strawberries, 2017-2020

Source: SHEV.io

After two years of decline, Georgia's strawberry production volume increased. In 2020, Georgia produced 1 200 tonnes of strawberries, marking a significant 20.0% rise compared to the previous year. Production decreased by 55.6% between 2017 and 2020, averaging an annual decline of 23.7%. The lowest production was recorded in 2019 at 1 000 tonnes, while the largest year-on-year decline occurred in 2018 at 55.6%.

Annual dynamics of production in Georgia in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(55.6%)	(16.7%)	20.0%	(23.7%)

Source: SHEV.io

Exports strawberries from Georgia

Exports in kind, t

The market experienced noticeable fluctuations during this period. From 2017 to 2020, exports varied significantly, with a peak-to-trough amplitude of 13.5 times. In 2020, Georgia exported 29.1 tonnes of strawberries, representing a sharp decline of 80.2% compared to 2019. The largest year-on-year decrease was recorded in 2018 at 82.7%, while the largest increase occurred in 2019 at 116.9%.

Annual dynamics of product's exports from Georgia in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(82.7%)	116.9%	(80.2%)	(58.0%)

Source: SHEV.io

From 2017 to 2020, Latvia and Russia were the key export partners for strawberries in kind, together accounting for 83.9% of total exports, with other countries making up the remainder.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Georgia in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

The market displayed volatility over the observed period. Export volumes in value terms peaked in 2017 and reached their lowest point in 2020, with a top-to-bottom ratio of 16 times. In 2020, strawberry exports from Georgia amounted to 12.7 thousand US dollars, reflecting an 84.7% decrease compared to 2019. The largest year-on-year decline was recorded in 2018 at 86.7%, while the largest increase occurred in 2019 at 212.9%.

Annual dynamics of product's exports from Georgia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(86.7%)	212.9%	(84.7%)	(60.0%)

Source: SHEV.io

Between 2017 and 2020, three main markets—Russia, Latvia, and Ukraine—collectively accounted for 88.6% of Georgia's total strawberry exports in value terms.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Georgia in value, 2017-2020

Source: SHEV.io

Imports strawberries to Georgia

Imports in kind, t

The market showed volatility during this period. Imports in kind peaked in 2019 and fell to their lowest point in 2018, with a 2.3-fold difference between these years. In 2020, strawberry imports to Georgia totaled 725.3 tonnes, indicating a 22.1% year-on-year drop. The minimum volume was recorded in 2018 at 406.9 tonnes, while the maximum was in 2019 at 930.8 tonnes. The largest year-on-year decline occurred in 2018 at 45.5%, and the largest increase was in 2019 at 128.7%.

Annual dynamics of product's imports to Georgia in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(45.5%)	128.7%	(22.1%)	(1.0%)

Source: SHEV.io

From 2017 to 2020, Turkey remained the dominant and nearly exclusive source for strawberry imports in kind to Georgia, holding a 98.2% share.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Georgia in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

The market exhibited volatility over the observed period. Import values peaked in 2019 and dropped to their lowest in 2018, with a 2.5-fold difference. In 2020, Georgia imported strawberries worth 452.8 thousand US dollars, showing a dramatic 49.7% decline compared to 2019. The minimum value was recorded in 2018 at 180.2 thousand US dollars, while the maximum was in 2019 at 452.8 thousand US dollars. The largest year-on-year increase occurred in 2019 at 151.2%.

Annual dynamics of product's imports to Georgia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(32.0%)	151.2%	(49.7%)	(4.9%)

Source: SHEV.io

During 2017–2020, the geographical distribution of imports in value terms highlighted a strong reliance on Turkey, which accounted for 95.5% of total imports.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Georgia in value, 2017-2020

Source: SHEV.io