Market research

Strawberries market in South Korea

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The South Korean fresh strawberry market volume expanded significantly from 179.2 thousand tons in 2018 to 229.0 thousand tons in 2019. This surge was primarily driven by the rapid adoption of high-yielding domestic strawberry varieties and an accelerated industry shift toward hydroponic cultivation, which enhanced production efficiency. State-owned research institutions, notably the Rural Development Administration, played a key role by developing and promoting these new varieties and growing techniques.

Market volume contracted to 159.1 thousand tons in 2020 due to a reduction in cultivation area and damaging abnormal weather during the early growth season. A recovery to 172.9 thousand tons followed in 2021, bolstered by the strong performance of new Korean strawberry varieties in key export markets like Malaysia, where they captured a 59% import share, providing incentives for domestic growers.

Production challenges, including impaired plant growth in early 2022 and the persistent trend of an aging farmer population, contributed to a further decline in market volume to 155.1 thousand tons. The market subsequently stabilized at 154.7 thousand tons in 2023, supported by the sustained premium image of Korean strawberries abroad and rising domestic consumer preference for healthy foods.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in South Korea
  1. 5.1.1. Annual dynamics of production in South Korea in kind, 2018-2023, K t
  2. 5.1.2. Annual dynamics of production in South Korea in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from South Korea in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's exports in kind from South Korea by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from South Korea in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from South Korea by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from South Korea, 2018-2024, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from South Korea by countries, 2018-2024, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from South Korea in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's exports in kind from South Korea by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from South Korea in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from South Korea by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from South Korea, 2018-2024, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from South Korea by countries, 2018-2024, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to South Korea in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's imports in kind to South Korea by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to South Korea in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to South Korea by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to South Korea, 2018-2024, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to South Korea by countries, 2018-2024, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to South Korea in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's imports in kind to South Korea by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to South Korea in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to South Korea by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to South Korea, 2018-2024, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to South Korea by countries, 2018-2024, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production strawberries in South Korea

In kind, 2017-2020, K t

South Korea was one of the world's top strawberry producers from 2017 to 2020, ranking 7th globally by production volume during this period.

Top producers of strawberries, 2017-2020

Source: SHEV.io

World map of production of strawberries, 2017-2020

Source: SHEV.io

In 2020, South Korea produced 163.6 thousand tons of strawberries, which represents a significant 30.1% decrease compared to the previous year. Over the entire 2017-2020 period, production fell by 21.6%, averaging an annual decline of 7.8%. The highest production level was recorded in 2019 at 234.2 thousand tons, which also saw the largest year-over-year increase of 27.5%.

Annual dynamics of production in South Korea in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(12.0%)	27.5%	(30.1%)	(7.8%)

Source: SHEV.io

In value, 2017-2020, M $ US

Following two consecutive years of growth, South Korea's strawberry production value experienced a decline. In 2020, the output was valued at 1 896 million US dollars, marking a substantial 19.2% drop from the previous year. The peak value occurred in 2019 at 2 345 million US dollars, which also recorded the largest annual increase of 22.3%.

Annual dynamics of production in South Korea in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.3%	22.3%	(19.2%)	0.4%

Source: SHEV.io

Exports strawberries from South Korea

Exports in kind, t

In 2020, South Korea exported 4 574 tons of strawberries, showing a notable 13.0% decrease from 2019. Between 2017 and 2020, overall exports declined by 4.5%, with an average annual reduction of 1.5%. The lowest export volume was in 2018 at 4 397 tons, while the highest was in 2019 at 5 259 tons, which also experienced the largest year-over-year increase of 19.6%.

Annual dynamics of product's exports from South Korea in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(8.1%)	19.6%	(13.0%)	(1.5%)

Source: SHEV.io

From 2017 to 2020, the three main markets for South Korea's strawberry exports by volume were Hong Kong, Singapore, and Thailand, which together accounted for 76.9% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from South Korea in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

South Korea's strawberry export value grew for the third consecutive year. In 2020, exports reached 52 981 thousand US dollars, a slight 0.6% increase from 2019. Over the 2017-2020 period, export value rose by 23.3%, with a compound annual growth rate of 7.2%.

Annual dynamics of product's exports from South Korea in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	6.8%	14.7%	0.6%	7.2%

Source: SHEV.io

Between 2017 and 2020, the primary destinations for South Korea's strawberry exports by value were Hong Kong (35.7% of total export value), Singapore (25.9%), and Thailand (13.5%), collectively representing 75.0% of all export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from South Korea in value, 2017-2020

Source: SHEV.io

Imports strawberries to South Korea

Imports in kind, t

Annual dynamics of product's imports to South Korea in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

From 2017 to 2020, South Korea's strawberry imports by volume were entirely dependent on the United Kingdom, which supplied 100.0% of total imports.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to South Korea in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Annual dynamics of product's imports to South Korea in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

During the 2017-2020 period, South Korea's strawberry import market was completely concentrated, with the United Kingdom accounting for 100.0% of total import value.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to South Korea in value, 2017-2020

Source: SHEV.io