Market research

Strawberries market in Northern Europe

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Northern Europe" region includes following countries:

Denmark

Estonia

Faroe Islands

Finland

Åland Islands

Iceland

Ireland

Latvia

Lithuania

Norway

Sweden

the United Kingdom

Isle of Man

Earlier Report Observations

The fresh strawberry market in Northern Europe grew from 284.3 thousand tonnes in 2018 to 299.3 thousand tonnes in 2019. This increase was supported by a rising consumer preference for organic and locally sourced strawberries, which encouraged sustainable farming practices and more transparent supply chains. Innovations in agricultural techniques, including hydroponics and vertical farming, also began to transform production methods during this period.

The COVID-19 pandemic disrupted supply chains and market operations in 2020, leading to a decrease in market volume to 276.9 thousand tonnes. The market adapted with an increase in direct-to-consumer sales and online distribution. Over the next two years, the market stabilized around 273–276 thousand tonnes, sustained by continued demand for healthy, sustainable foods and improvements in transport and storage technologies that helped reduce post-harvest losses.

Market volume fell to 250.7 thousand tonnes in 2023. During this year, the launch of new premium varieties and enhanced collaboration among farmers, processors, and retailers aimed to secure year-round supply, though these developments did not prevent the overall decline in volume observed for the year.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Northern Europe
  1. 5.1.1. Annual dynamics of production in Northern Europe in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data*)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's exports from Denmark in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's exports in kind from Denmark by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Denmark in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Denmark by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Denmark, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Denmark by countries, 2018-2024, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's exports from Denmark in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's exports in kind from Denmark by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Denmark in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Denmark by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Denmark, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Denmark by countries, 2018-2024, $ US/t
7. Imports
1. 7.1. Imports (Direct Data*)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's imports to Denmark in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's imports in kind to Denmark by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Denmark in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Denmark by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Denmark, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Denmark by countries, 2018-2024, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's imports to Denmark in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's imports in kind to Denmark by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Denmark in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Denmark by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Denmark, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Denmark by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production strawberries in Northern Europe

In kind, 2017-2020, K t

Top producers of strawberries, 2017-2020

Source: SHEV.io

World map of production of strawberries, 2017-2020

Source: SHEV.io

Northern Europe's strawberry production saw a two-year increase before declining. In 2020, production reached 187.6 K t, marking an 8.0% decrease from the previous year. Over the 2017-2020 period, production grew by 2.1%, with a compound annual growth rate of 0.7%. The peak was recorded in 2019 at 204.0 K t, while the largest annual increase occurred in 2018 at 7.0%.

Annual dynamics of production in Northern Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	7.0%	3.7%	(8.0%)	0.7%

Source: SHEV.io

Exports strawberries from Northern Europe

Exports in kind, K t

Northern Europe's strawberry export volume declined for the third consecutive year. In 2020, exports totaled 8.7 K t, reflecting a significant contraction of 20.3% compared to the previous year. Over the 2017-2020 period, exports decreased by 73.8%, with a compound annual growth rate of 36.0%.

Annual dynamics of product's exports from Northern Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(28.4%)	(54.1%)	(20.3%)	(36.0%)

Source: SHEV.io

From 2017 to 2020, the main destinations for Northern Europe's strawberry exports in volume terms were Belarus (69.9% of exports), Germany (8.4% of exports), and the Netherlands (5.0% of exports). Together, these three countries accounted for 83.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Northern Europe in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

After a two-year decline, Northern Europe's strawberry exports in value terms increased. In 2020, exports amounted to 22.4 M $ US, showing a gain of 36.3% year-over-year. Over the 2017-2020 period, exports decreased by 21%, with a compound annual growth rate of 7.6%. The lowest value was recorded in 2019 at 16.4 M $ US, while the largest decline occurred in 2018 at 25.9%.

Annual dynamics of product's exports from Northern Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(25.9%)	(21.8%)	36.3%	(7.6%)

Source: SHEV.io

From 2017 to 2020, the primary markets for Northern Europe's strawberry exports in value terms were Belarus (28.2% of exports), Germany (13.6% of exports), and the Netherlands (10.1% of exports). Collectively, these three countries represented 51.9% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Northern Europe in value, 2017-2020

Source: SHEV.io

Imports strawberries to Northern Europe

Imports in kind, K t

Northern Europe's strawberry import volume declined for the third consecutive year. In 2020, imports totaled 98.0 K t, indicating a moderate loss of 7.8% from 2019. Between 2017 and 2020, imports decreased by 14.3%, equating to an annualized rate of 5.0%.

Annual dynamics of product's imports to Northern Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(2.4%)	(4.7%)	(7.8%)	(5.0%)

Source: SHEV.io

From 2017 to 2020, the biggest contributors to Northern Europe's strawberry imports in volume terms were Spain (41.3% of imports), the Netherlands (25.7% of imports), and Belgium (10.6% of imports). Together, these three countries accounted for 77.7% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Northern Europe in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

After a two-year decline, Northern Europe's strawberry imports in value terms increased. In 2020, imports amounted to 399.3 M $ US, showing a modest gain of 7.3% compared to 2019. The lowest value was recorded in 2019 at 372.1 M $ US, while the largest decline occurred in 2019 at 3.9%.

Annual dynamics of product's imports to Northern Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(2.0%)	(3.9%)	7.3%	0.4%

Source: SHEV.io

From 2017 to 2020, the leading sources for Northern Europe's strawberry imports in value terms were Spain (38.5% of imports), the Netherlands (30.8% of imports), and Belgium (13.8% of imports). Collectively, these three countries represented 83.1% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Northern Europe in value, 2017-2020

Source: SHEV.io