Market research

Strawberries market in Central America

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Central America" region includes following countries:

Belize

Costa Rica

El Salvador

Guatemala

Honduras

Mexico

Nicaragua

Panama

Earlier Report Observations

The strawberry market volume in Central America expanded from 564.7 thousand tons in 2018 to 692.7 thousand tons in 2019. Identified comparative advantages for tropical fruit production in Costa Rica, including strawberries, with a focus on product diversification, supported this growth. Climatic and seasonal factors also influenced supply and production volumes during this period.

Market volume dropped sharply to 460.6 thousand tons in 2020 and further to 396.0 thousand tons in 2021. The COVID-19 pandemic increased consumer awareness of health and the environment, raising demand for fresh and organic strawberries. Companies began adopting digital tools and e-commerce to adapt to changing consumer behavior and mobility restrictions.

Recovery commenced in 2022, with volume rising to 419.6 thousand tons and reaching 501.6 thousand tons in 2023. The pandemic continued to influence consumer preferences, emphasizing transparency, sustainability, and health in food products. The growth of digital marketing, including influencer campaigns, and the expansion of e-commerce improved market access and promotion for strawberries.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Central America
  1. 5.1.1. Annual dynamics of production in Central America in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Belize in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Belize by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Belize in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Belize by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Belize, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Belize by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Belize in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Belize by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Belize in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Belize by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Belize, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Belize by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Belize in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Belize by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Belize in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Belize by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Belize, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Belize by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Belize in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Belize by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Belize in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Belize by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Belize, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Belize by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production strawberries in Central America

In kind, 2017-2020, K t

Top producers of strawberries, 2017-2020

Source: SHEV.io

World map of production of strawberries, 2017-2020

Source: SHEV.io

In 2019, Central America's strawberry production reached its peak at 880.0 thousand tons. However, in 2020, production dropped significantly to 576.9 thousand tons, marking a dramatic 34.4% decrease compared to the previous year. Looking at the broader period from 2017 to 2020, production declined by 14.7%, which translates to an annualized rate of 5.2%. The largest year-over-year increase occurred in 2019, when production surged by 31.0%.

Annual dynamics of production in Central America in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(0.7%)	31.0%	(34.4%)	(5.2%)

Source: SHEV.io

Exports strawberries from Central America

Exports in kind, K t

In 2019, Central America's strawberry exports hit a high of 200.3 thousand tons, with the largest annual increase recorded at 67.2% that year. However, after two years of growth, exports declined in 2020 to 126.8 thousand tons, representing a 36.7% decrease from the previous year. Over the period from 2017 to 2020, exports overall increased by 8.2%, corresponding to a compound annual growth rate of 2.7%.

Annual dynamics of product's exports from Central America in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.2%	67.2%	(36.7%)	2.7%

Source: SHEV.io

From 2017 to 2020, the United States remained the dominant and nearly exclusive destination for Central America's strawberry exports in volume terms, accounting for 94.3% of the total.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Central America in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

In 2018, Central America's strawberry exports in value terms reached their lowest point at 415.6 million US dollars, with the largest decline that year at 3.9%. Exports then rebounded, increasing for the second consecutive year to 592.0 million US dollars in 2020, up 4.2% from 2019. The largest increase occurred in 2019, with a 36.7% rise. Overall, from 2017 to 2020, exports grew by 36.9%, equating to an annualized rate of 11.0%.

Annual dynamics of product's exports from Central America in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(3.9%)	36.7%	4.2%	11.0%

Source: SHEV.io

Throughout 2017 to 2020, the United States continued to be the dominant and almost sole destination for Central America's strawberry exports in value terms, holding a 99.2% share.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Central America in value, 2017-2020

Source: SHEV.io

Imports strawberries to Central America

Imports in kind, K t

In 2019, Central America's strawberry imports in volume terms peaked at 13.0 thousand tons. After two years of growth, imports declined in 2020 to a value that corresponds to an 18.7% decrease from the previous year. The largest increase was recorded in 2018, at 13.2%. Over the period from 2017 to 2020, imports decreased by 6.1%, which equates to an annualized rate of 2.1%.

Annual dynamics of product's imports to Central America in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	13.2%	2.0%	(18.7%)	(2.1%)

Source: SHEV.io

From 2017 to 2020, the United States was the principal source for Central America's strawberry imports in volume terms, absorbing 67.9% of the total.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Central America in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

In 2019, Central America's strawberry imports in value terms reached their highest level at 49.1 million US dollars. After two years of gains, imports declined in 2020 to 47.5 million US dollars, reflecting a 3.4% drop from the previous year. The largest increase occurred in 2018, at 8.0%. Overall, from 2017 to 2020, imports increased by 7.6%, with a compound annual growth rate of 2.5%.

Annual dynamics of product's imports to Central America in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	8.0%	3.1%	(3.4%)	2.5%

Source: SHEV.io

In the period from 2017 to 2020, the United States was the almost exclusive supplier of strawberries to Central America in value terms, accounting for 92.5% of total imports.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Central America in value, 2017-2020

Source: SHEV.io