Shaving preparations market in Estonia

Earlier Report Observations

The market for shaving preparations in Estonia displayed considerable volatility in value from 2018 to 2024. Starting at 1 675 thousand US dollars in 2018, the market contracted over the next two years, stabilizing around 1 250 thousand. A rebound to 1 483 thousand occurred in 2021, followed by a sharp decline to 1 042 thousand in 2022, marking the lowest point in the period. The market then recovered strongly in 2023, reaching 1 504 thousand, and saw modest growth to 1 528 thousand in 2024.

Domestic production remained minimal throughout, never exceeding 8 thousand US dollars annually, indicating the market's heavy reliance on imports. Import values, which form the bulk of supply, fell from 2 050 thousand in 2018 to 1 762 thousand in 2022 before beginning a gradual increase. Export values were consistently lower, peaking at 776 thousand in 2019 but showing no sustained growth trend.

The overall market size concluded the period slightly below its 2018 starting point, with the pronounced dip in 2022 and the subsequent recovery in 2023-2024 being the most notable movements. These shifts reflect changes in import volumes and domestic consumption patterns over the seven-year span.

Production shaving preparations in Estonia

In value, 2018-2021, $ US

In 2021, Estonia's output of shaving preparations was valued at 7 099 US dollars, marking a 13.4% increase compared to the previous year. Looking at the period from 2018 to 2021, production grew by 15.2%, which translates to an average annual growth rate of 4.8%. The highest production value was recorded in 2019 at 7 256 US dollars, with that year also seeing the largest increase of 17.8%. In contrast, 2020 experienced the most significant decline, with production dropping by 13.7%.

Annual dynamics of production in Estonia in value, 2018-2021, $ US

Exports shaving preparations from Estonia

Exports in kind, K unit

The data shows irregular changes, reflecting a volatile market environment. From 2018 to 2019, exports in kind of shaving preparations from Estonia fluctuated significantly, with a peak-to-trough amplitude of 3.9 times. In 2021, deliveries reached 182.5 thousand units, representing a 72.2% increase compared to 2020. The highest value was recorded in 2019 at 220.0 thousand units, which also saw the largest increase of 288.8%. The most substantial decline occurred in 2020, with a drop of 51.9%.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, K unit

From 2018 to 2021, Russia, Finland, and Poland were the key partners for Estonia's exports in kind of shaving preparations. Russia accounted for 38.1% of exports, Finland for 18.7%, and Poland for 16.7%. Together, these three countries represented 73.6% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

Volatility characterized the market behavior during these years. Exports in value terms peaked in 2019 and reached their lowest point in 2018, showing a twofold fluctuation. In 2021, Estonia's volume of shaving preparations exports reached 580 thousand US dollars, marking a significant contraction of 12.4% year-over-year. The maximum value was recorded in 2019 at 776 thousand US dollars, with that year also seeing the largest increase of 103.8%. The largest decline occurred in 2020, with a drop of 14.8%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

Over the period from 2018 to 2021, Finland, Russia, and Poland stood out as the main markets for Estonia's exports in value terms of shaving preparations. Finland accounted for 50.1% of exports, Russia for 18.9%, and Poland for 7.6%. Together, these three countries represented 76.5% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports shaving preparations to Estonia

Imports in kind, K unit

In 2021, shaving preparations deliveries to Estonia amounted to 634.9 thousand units, showing a 4.5% rise relative to the prior year. The minimum value was recorded in 2020 at 607.3 thousand units, which also saw the largest decline of 14.2%. The maximum value was recorded in 2019 at 708.2 thousand units, with that year experiencing the largest increase of 9.9%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, K unit

From 2018 to 2021, three principal markets—the United Kingdom, Germany, and France—together accounted for 64.7% of total imports in kind of shaving preparations to Estonia.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

After a two-year reduction, cross-border shipments of shaving preparations to Estonia increased in 2021. Estonia imported 2 055 thousand US dollars of shaving preparations, showing a modest rise of 7.9% over the past year. The minimum value was recorded in 2020 at 1 904 thousand US dollars, which also saw the largest decline of 5.8%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

From 2018 to 2021, the United Kingdom, Germany, and France led the structure of imports in value terms of shaving preparations to Estonia. The United Kingdom accounted for 33.0% of imports, Germany for 23.5%, and France for 10.4%. Together, these three countries represented 66.9% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021