Market research

Shampoos market in Latvia

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The shampoo market in Latvia expanded to $6.0 million in 2019 but contracted by 8% to $5.5 million in 2020, a decline driven by the COVID-19 pandemic which disrupted consumer behavior and limited new market entry. During these initial years, the market structure was highly concentrated, dominated by a few major players.

Market value increased to $6.4 million in 2021 and surged by 18% to $7.6 million in 2022. This growth was propelled by the entry of new retail chains such as LIDL and SPAR, which heightened competition and broadened consumer access. Concurrently, inflation shifted demand toward more affordable shampoo options, contributing to the overall market expansion.

Following the 2022 peak, the market value adjusted downward to $7.1 million in 2023 and further to $6.6 million in 2024.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Latvia
  1. 5.1.1. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Latvia in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Latvia by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Latvia in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Latvia by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Latvia, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Latvia by countries, 2018-2025, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Latvia in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Latvia by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Latvia in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Latvia by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Latvia, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Latvia by countries, 2018-2025, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Latvia in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Latvia by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Latvia in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Latvia by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Latvia, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Latvia by countries, 2018-2025, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Latvia in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Latvia by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Latvia in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Latvia by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Latvia, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Latvia by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production shampoos in Latvia

In value, 2018-2021, K $ US

Latvia's shampoo production has grown for the third consecutive year. In 2021, output reached 1,691 thousand US dollars, marking a 21.3% increase from the previous year. Over the period from 2018 to 2021, production surged by 91.6%, with a compound annual growth rate of 24.2%.

Annual dynamics of production in Latvia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	24.7%	26.7%	21.3%	24.2%

Source: SHEV.io

Exports shampoos from Latvia

Exports in kind, t

After two years of decline, Latvia's shampoo exports rebounded in 2021, reaching 586 tonnes—a 4.7% year-over-year increase. However, from 2018 to 2021, overall exports fell by 12.8%, with a compound annual decline of 4.5%. The largest drop occurred in 2019 at 15.9%, while the lowest volume was recorded in 2020 at 559 tonnes.

Annual dynamics of product's exports from Latvia in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(15.9%)	(1.0%)	4.7%	(4.5%)

Source: SHEV.io

From 2018 to 2021, Lithuania, Poland, and Estonia were the primary markets for Latvia's shampoo exports by volume. Lithuania accounted for 33.2% of exports, Poland for 22.6%, and Estonia for 17.3%, together making up 73.1% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Latvia in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Latvia's shampoo exports in value terms have risen for the third year in a row. In 2021, exports totaled 4,753 thousand US dollars, up 11.3% from the previous year. Over the 2018-2021 period, export value increased by 26.3%, with a compound annual growth rate of 8.1%.

Annual dynamics of product's exports from Latvia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	9.7%	3.4%	11.3%	8.1%

Source: SHEV.io

Between 2018 and 2021, Lithuania, Estonia, and Poland consistently led Latvia's shampoo exports by value. Lithuania held 34.1% of export value, Estonia 19.4%, and Poland 12.8%, collectively representing 66.3% of total export flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Latvia in value, 2018-2021

Source: SHEV.io

Imports shampoos to Latvia

Imports in kind, t

In 2021, Latvia's shampoo imports by volume amounted to 2,228 tonnes, an 8.2% increase from the previous year. Over the 2018-2021 period, imports grew by 11.6%, with a compound annual growth rate of 3.7%. The largest increase was in 2019 at 11.4%, while the largest decline occurred in 2020 at 7.4%.

Annual dynamics of product's imports to Latvia in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	11.4%	(7.4%)	8.2%	3.7%

Source: SHEV.io

From 2018 to 2021, Poland, Russia, and Lithuania were the main sources of Latvia's shampoo imports by volume. Poland contributed 36.2% of imports, Russia 14.6%, and Lithuania 11.6%, together accounting for 62.4% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Latvia in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

In 2021, Latvia's shampoo imports by value reached 9,510 thousand US dollars, a solid 13.2% increase from 2020. Between 2018 and 2021, import value rose by 11.9%, equivalent to an annualized growth rate of 3.8%. The lowest value was recorded in 2020 at 8,404 thousand US dollars, which also saw the largest decline of 7.0%.

Annual dynamics of product's imports to Latvia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	6.4%	(7.0%)	13.2%	3.8%

Source: SHEV.io

During 2018-2021, Poland, Lithuania, and Estonia were the largest suppliers of shampoos to Latvia by value. Poland accounted for 26.4% of import value, Lithuania for 19.1%, and Estonia for 12.5%, together forming 58.0% of total imports in value terms.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Latvia in value, 2018-2021

Source: SHEV.io