Toilet soap bars and impregnated materials market in Latvia

Earlier Report Observations

The Latvian market for toilet soap bars and impregnated materials experienced shifts during the COVID-19 pandemic, with global hygiene concerns driving increased import volumes in 2020 and 2021. This reflected heightened demand for personal cleaning products, as highlighted by global factors influencing consumer behavior.

After the pandemic, the market volume in physical terms stabilized around 800 t before rising to 925 t in 2024, while market value saw a dip in 2023 followed by recovery. A growing consumer preference for natural and organic soaps, noted as a global trend, began shaping product offerings during this period.

Production toilet soap bars and impregnated materials in Latvia

In value, 2018-2021, K $ US

Annual dynamics of production in Latvia in value, 2018-2021, K $ US

In kind, 2018-2021, t

Annual dynamics of production in Latvia in kind, 2018-2021, t

Exports toilet soap bars and impregnated materials from Latvia

Exports in kind, t

Latvia's exports of foreign toilet soap bars and impregnated materials reached 814 tonnes in 2021, marking a significant 16.8% decline from the previous year. Looking at the broader period from 2018 to 2021, exports grew by 31.4%, which translates to an average annual increase of 9.5%. The lowest export volume was recorded in 2019 at 608 tonnes, while the peak occurred in 2020 with 978 tonnes. The most substantial year-on-year growth was observed in 2020, when exports surged by 60.7%.

Annual dynamics of product's exports from Latvia in kind, 2018-2021, t

Between 2018 and 2021, Latvia's exports of toilet soap bars and impregnated materials were distributed across a wide range of partner countries. Russia accounted for 18.4% of the export volume, China for 15.4%, and Lithuania for 12.1%. Together, these three countries represented 45.9% of total exports, indicating a diverse market with no single dominant destination.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Latvia in kind, 2018-2021

Exports in value, K $ US

In 2021, Latvia's exports of foreign toilet soap bars and impregnated materials amounted to 4 181 thousand US dollars, reflecting an 11.8% decrease compared to 2020. Over the four-year span from 2018 to 2021, export value increased by 18%, averaging an annual growth rate of 5.7%. The lowest value was recorded in 2019 at 3 080 thousand US dollars, while the highest was in 2020 at 4 741 thousand US dollars. The most significant decline occurred in 2019, with a drop of 13.1%, whereas the largest increase was in 2020, with a jump of 53.9%.

Annual dynamics of product's exports from Latvia in value, 2018-2021, K $ US

From 2018 to 2021, China, Russia, and Lithuania were the top buyers of toilet soap bars and impregnated materials from Latvia in value terms, but they did not dominate the market. China accounted for 29.9% of export value, Russia for 9.6%, and Lithuania for 9.1%. Combined, these three countries made up 48.6% of total exports, highlighting a broad distribution among numerous smaller partners.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Latvia in value, 2018-2021

Imports toilet soap bars and impregnated materials to Latvia

Imports in kind, t

In 2021, Latvia's imports of toilet soap bars and impregnated materials stood at 1 218 tonnes, which is 15.2% lower than the previous year. Over the period from 2018 to 2021, imports decreased by 5.7%, equating to an average annual decline of 1.9%. The lowest import volume was in 2019 at 1 013 tonnes, while the highest was in 2020 at 1 436 tonnes. The most notable decrease occurred in 2019, with a 21.5% drop, and the largest increase was in 2020, with a 41.7% rise.

Annual dynamics of product's imports to Latvia in kind, 2018-2021, t

Between 2018 and 2021, Poland, Russia, and Germany were the primary sources for Latvia's imports of toilet soap bars and impregnated materials in volume terms. Poland contributed 35.5% of the import volume, Russia 12.0%, and Germany 10.3%. Together, these three countries accounted for 57.8% of total imports, establishing them as the main suppliers.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Latvia in kind, 2018-2021

Imports in value, K $ US

Following two years of growth, Latvia's imports of toilet soap bars and impregnated materials declined in 2021. The total import value for that year was 3 267 thousand US dollars, showing a 9.4% reduction compared to the previous year. Over the 2018-2021 period, imports increased by 15.8%, with a compound annual growth rate of 5.0%. The highest import value was recorded in 2020 at 3 607 thousand US dollars. The most significant increase occurred in 2020, with an 18.8% rise.

Annual dynamics of product's imports to Latvia in value, 2018-2021, K $ US

From 2018 to 2021, Poland, Germany, and Russia were the leading sources for Latvia's imports of toilet soap bars and impregnated materials in value terms. Poland accounted for 39.1% of import value, Germany for 12.2%, and Russia for 9.3%. Collectively, these three countries represented 60.6% of total imports, confirming their status as the main destinations for these goods.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Latvia in value, 2018-2021