Prepared or preserved poultry meat or offal market in Romania

Earlier Report Observations

In 2018, the market for prepared poultry meat in Romania faced overproduction and massive imports, which created price volatility, while being supported by government policies to stimulate efficient farms. Market volume then surged by 28% in 2019 to 68 447 t. Growth slowed to 1% in 2020, reaching 69 199 t, as overall poultry meat production continued to expand and exports remained significant.

A contraction of 5.5% followed in 2021, bringing volume to 65 428 t, during which major players like Transavia and Agricola Internațional consolidated their market positions through investments in production and processing capacity. The market rebounded sharply in 2022 with a 10.4% increase to 72 227 t, driven by broad-based price inflation that affected retail prices and a consumer shift towards cheaper products, alongside state support for maintaining food security.

Moderate growth of 2.3% continued in 2023, with volume reaching 73 896 t, against a backdrop of adjusted business strategies and persistently high production costs influencing consumer behavior. In value terms, the market rose from $225.3 million in 2018 to $363.9 million in 2023, reflecting both volume expansion and inflationary pressures.

Production prepared or preserved poultry meat or offal in Romania

In kind, 2017-2020, t

Between 2017 and 2020, Romania ranked as the world's fifth-largest producer of prepared or preserved poultry meat or offal.

Top producers of prepared or preserved poultry meat or offal, 2017-2020

World map of production of prepared or preserved poultry meat or offal, 2017-2020

In 2020, Romania produced 65 408 tonnes of prepared or preserved poultry meat or offal, representing a gradual decline of 8.7% from the previous year. The lowest production level was recorded in 2018 at 56 700 tonnes, while the highest was in 2019 at 71 674 tonnes. The most significant decrease occurred in 2018, falling by 12.5%, whereas the largest increase was in 2019, rising by 26.4%.

Annual dynamics of production in Romania in kind, 2017-2020, t

In value, 2017-2020, M $ US

Romania's production of prepared or preserved poultry meat or offal increased in value for the second consecutive year. In 2020, the output was valued at 282.8 million US dollars, marking a limited rise of 5.6% compared to the previous year. Over the 2017-2020 period, production grew by 2.9%, with a compound annual growth rate of 1.0%. The lowest value was recorded in 2018 at 261.8 million US dollars, with the largest decline that year of 4.8%.

Annual dynamics of production in Romania in value, 2017-2020, M $ US

Exports prepared or preserved poultry meat or offal from Romania

Exports in kind, t

Following a two-year rise, Romania's exports of prepared or preserved poultry meat or offal declined. In 2020, export volume stood at 14 043 tonnes, indicating a strong drop of 24.9% year-over-year. Over the 2017-2020 period, exports increased by 21.1%, with a compound annual growth rate of 6.6%. The highest export volume was recorded in 2019 at 18 694 tonnes, and the largest increase occurred in 2018, rising by 37.1%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, t

From 2017 to 2020, Germany, Austria, and the United Kingdom were the main buyers of prepared or preserved poultry meat or offal from Romania, accounting for 30.2%, 18.0%, and 14.3% of exports in kind, respectively. Together, they comprised 62.5% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

Exports of prepared or preserved poultry meat or offal from Romania declined in value for the second consecutive year. In 2020, exports reached 60 714 thousand US dollars, marking a solid drop of 13.1% compared to the previous year. Over the 2017-2020 period, exports increased by 23.4%, with a compound annual growth rate of 7.3%. The highest value was recorded in 2018 at 73 441 thousand US dollars, with the largest increase that year of 49.3%.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

Throughout 2017-2020, Germany, Austria, and France remained the key destinations for Romania's exports in value terms, accounting for 29.5%, 21.0%, and 10.5% of exports, respectively. Together, they took 61.0% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports prepared or preserved poultry meat or offal to Romania

Imports in kind, t

Romania's imports of prepared or preserved poultry meat or offal increased for the third consecutive year. In 2020, imports totalled 17 833 tonnes, representing a 15.3% advance from a year earlier. Between 2017 and 2020, imports grew by 41.3%, equating to an annualized rate of 12.2%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, t

From 2017 to 2020, Hungary, Poland, and Germany were the leading sources for Romania's imports in kind, accounting for 35.0%, 34.5%, and 11.7% of imports, respectively. Together, they held a combined share of 81.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

Romania's imports of prepared or preserved poultry meat or offal increased in value for the third consecutive year. In 2020, imports amounted to 52 839 thousand US dollars, which is 15.6% stronger compared with 2019. Between 2017 and 2020, imports grew by 57.2%, equating to an annualized rate of 16.3%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

Over the 2017-2020 period, Hungary, Poland, and Germany were the primary suppliers of prepared or preserved poultry meat or offal to Romania in value terms, accounting for 32.2%, 28.5%, and 16.5% of imports, respectively. Jointly, they accounted for 77.3% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020