Poultry meat and offal market in Georgia

Earlier Report Observations

The Georgian poultry market expanded in volume from 86 тыс. т in 2018 to 95 тыс. т in 2020, supported by regulatory upgrades. The introduction of mandatory product certification in 2018 and stricter marketing and labeling rules in 2019 raised quality standards and consumer confidence. A temporary ban on poultry imports until October 2020 further bolstered domestic production, although import volumes remained substantial.

Market volume dipped to 93 тыс. т in 2021 while value rose to $114 million, likely influenced by a revised food and feed safety code that tightened production controls. In 2022, volume stabilized near 93 тыс. т, but value jumped to $138 million, partly due to updated labeling requirements for major suppliers like 'Greenverish-Gavardnes,' which affected supply chain practices.

By 2023, the market recovered to 98 тыс. т worth $150 million, aided by new packaging and traceability rules that mandated barcodes and proper packaging for frozen poultry, encouraging more formal market participation.

Production poultry meat and offal in Georgia

In kind, 2017-2020, t

Top producers of poultry meat and offal, 2017-2020

World map of production of poultry meat and offal, 2017-2020

Georgia's poultry meat and offal production has grown for the third year in a row. In 2020, the country produced 48 400 tons, marking a modest 6.1% increase compared to 2019. Looking at the period from 2017 to 2020, production rose by 9%, which translates to an average annual growth rate of 2.9%.

Annual dynamics of production in Georgia in kind, 2017-2020, t

In value, 2017-2020, K $ US

Following two years of growth, Georgia's poultry meat and offal production in value terms saw a decline. In 2020, the output was valued at 51 362 thousand US dollars, down by 20.1% from 2019. Over the 2017-2020 period, production increased by 8.7%, averaging 2.8% per year. The highest value was recorded in 2019 at 64 284 thousand US dollars, with the largest annual increase of 21.9% also occurring that year.

Annual dynamics of production in Georgia in value, 2017-2020, K $ US

Exports poultry meat and offal from Georgia

Exports in kind, t

Export volumes of poultry meat and offal from Georgia showed significant fluctuations during this period. They reached their lowest point in 2019 at 4 007 tons, with a sharp decline of 52.7% that year. In 2020, exports surged to 8 608 tons, a dramatic 114.8% increase from 2019, marking the peak. This represents a 2.1-fold difference between the minimum in 2019 and the maximum in 2020.

Annual dynamics of product's exports from Georgia in kind, 2017-2020, t

From 2017 to 2020, three key markets—Kazakhstan, Armenia, and Azerbaijan—collectively accounted for 88.1% of Georgia's total poultry meat and offal exports in volume terms.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Georgia in kind, 2017-2020

Exports in value, K $ US

Export values of poultry meat and offal from Georgia exhibited volatility over the observed years. The lowest point was in 2017, while the peak occurred in 2018 at 9 928 thousand US dollars, with a substantial 75.9% increase that year. In 2020, exports amounted to 9 134 thousand US dollars, up 61.7% from 2019. The largest decline was in 2019, dropping by 43.1%. Overall, there was a 1.8-fold gap between the trough in 2017 and the peak in 2018.

Annual dynamics of product's exports from Georgia in value, 2017-2020, K $ US

Between 2017 and 2020, Kazakhstan, Armenia, and Azerbaijan were the main buyers of Georgia's poultry meat and offal in value terms, representing 43.3%, 24.3%, and 22.0% of exports, respectively. Together, these three markets accounted for 89.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Georgia in value, 2017-2020

Imports poultry meat and offal to Georgia

Imports in kind, t

Georgia's imports of poultry meat and offal in volume terms have increased for the second consecutive year. In 2020, imports totaled 55 540 tons, showing a modest 5.4% year-over-year gain. Over the 2017-2020 period, imports grew by 10.2%, with a compound annual growth rate of 3.3%. The lowest volume was in 2018 at 49 828 tons, with a slight decline of 1.2% that year, while the largest increase of 5.8% occurred in 2019.

Annual dynamics of product's imports to Georgia in kind, 2017-2020, t

From 2017 to 2020, Georgia's imports of poultry meat and offal in volume terms were distributed across a wide range of partners. Turkey, Ukraine, and Brazil were the top sources, contributing 19.8%, 15.1%, and 15.1% respectively, but together they made up only 50.0% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Georgia in kind, 2017-2020

Imports in value, K $ US

After two years of growth, Georgia's imports of poultry meat and offal in value terms declined. In 2020, imports stood at 62 251 thousand US dollars, reflecting a 4.5% reduction compared to the previous year. The highest value was recorded in 2019 at 65 192 thousand US dollars, with the largest increase of 4.7% also in that year.

Annual dynamics of product's imports to Georgia in value, 2017-2020, K $ US

During 2017-2020, Georgia's imports of poultry meat and offal in value terms were spread across multiple markets. Turkey, Brazil, and Ukraine were the leading suppliers, accounting for 20.5%, 14.6%, and 12.9% respectively, but collectively they represented only 48.0% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Georgia in value, 2017-2020