Poultry meat and offal market in Eastern Asia

Earlier Report Observations

The poultry meat and offal market in Eastern Asia expanded from 47.4 million tons in 2018 to 56.5 million tons in 2020. This growth was supported by a surge in demand for fresh and frozen food products, facilitated by government-backed reforms and heightened economic activity. In 2019, the onset of the COVID-19 pandemic accelerated contactless shopping, boosting consumption of longer-lasting items like frozen poultry. Concurrently, the number of newly registered logistics centers with cold and freezer storage doubled, improving distribution capacity. By 2020, rapid growth in online fresh food sales, coupled with rising numbers of single-person households and dual-income couples, sustained demand for convenient products including poultry.

Market growth slowed to a 0.4% increase in 2021, reaching 56.7 million tons, then picked up to 1.7% in 2022, attaining 57.7 million tons. During 2021, manufacturers focused on improving consumer perception of frozen foods through packaging innovations and educational campaigns, which helped maintain demand. The following year, the shift from a use-by date to a consumption-date labeling system aimed at reducing food waste and achieving carbon neutrality heightened focus on cold-chain storage. This period also saw continued expansion of cold storage logistics, with 71 new low-temperature warehouses added out of 585 new facilities, bolstering market infrastructure.

In 2023, the market volume rose 4.4% to 60.3 million tons. Fresh food spending increased by 3.1% despite fewer shopping trips, indicating higher per-trip expenditures. Meanwhile, the household refrigerator and freezer market experienced growing online demand, prompting manufacturers and retailers to strengthen e-commerce platforms. Entering 2024, the poultry sector is influenced by rising consumer demand for high-quality products, greater health and nutrition awareness, and the adoption of functional feed and precision farming technologies to enhance productivity. Online fresh food demand and ongoing construction of logistics centers continue to support cold-chain development, while the full implementation of consumption-date labeling further aims to cut food waste.

Production poultry meat and offal in Eastern Asia

In kind, 2017-2020, K t

Top producers of poultry meat and offal, 2017-2020

World map of production of poultry meat and offal, 2017-2020

Poultry meat and offal production in Eastern Asia has grown for the third year in a row. In 2020, the region produced 54 124 thousand tonnes, marking a 5.2% increase from 2019. Looking at the period from 2017 to 2020, production rose by 22.5%, which translates to an average annual growth rate of 7.0%.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

The value of poultry meat and offal production in Eastern Asia has also increased for the third consecutive year. In 2020, output was valued at 98 949 million US dollars, showing a strong 13.9% rise compared to the previous year. From 2017 to 2020, production value grew by 24.3%, averaging a 7.5% annualized rate.

Annual dynamics of production in Eastern Asia in value, 2017-2020, M $ US

Exports poultry meat and offal from Eastern Asia

Exports in kind, K t

Cross-border shipments of poultry meat and offal from Eastern Asia have declined for the third year in a row. In 2020, export volume totaled 420 thousand tonnes, representing a 35.7% drop year-over-year. Over the 2017-2020 period, exports decreased by 56.1%, with a compound annual growth rate of -24.0%.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, K t

From 2017 to 2020, the key destinations for exports in kind were Asia, not elsewhere specified (34.9% of exports), Vietnam (21.9% of exports), and Malaysia (1.9% of exports). Together, these three accounted for 58.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, M $ US

Poultry meat and offal exports from Eastern Asia in value terms have also fallen for the third consecutive year. In 2020, exports amounted to 768 million US dollars, a 30.4% decrease compared to 2019. Between 2017 and 2020, export value declined by 55.5%, with a compound annual growth rate of -23.6%.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, M $ US

Over the 2017-2020 period, the leading destinations for exports in value terms were Asia, not elsewhere specified (32.2% of exports), Vietnam (15.5% of exports), and Malaysia (2.6% of exports). Combined, these three made up 50.3% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports poultry meat and offal to Eastern Asia

Imports in kind, K t

Poultry meat and offal imports into Eastern Asia have increased for the third consecutive year. In 2020, import volume reached 2 813 thousand tonnes, indicating a 22.5% rise from the previous year. From 2017 to 2020, imports grew by 39.8%, with a compound annual growth rate of 11.8%.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, K t

Between 2017 and 2020, Brazil (54.6% of imports in kind), the United States (15.9% of imports), and Thailand (8.7% of imports) were the largest contributors to imports. Together, they accounted for 79.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, M $ US

Poultry meat and offal imports into Eastern Asia in value terms have increased for the second consecutive year. In 2020, imports totaled 5 967 million US dollars, a significant 20.4% increase compared to 2019. Between 2017 and 2020, import value rose by 43.7%, averaging a 12.8% annualized rate. The lowest value was recorded in 2018 at 4 122 million US dollars, which saw a slight decline of 0.7%.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, M $ US

From 2017 to 2020, Brazil (53.5% of imports in value terms), Thailand (12.3% of imports), and the United States (11.9% of imports) stood out as the main markets for imports. Collectively, they represented 77.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020