Poultry meat and offal market in the Netherlands

Earlier Report Observations

Between 2018 and 2023, the Dutch poultry meat and offal market volume initially declined from 1 164 thousand tonnes to 1 089 thousand tonnes in 2019, then recovered steadily, reaching 1 234 thousand tonnes in 2023. Growth in 2023 was partly driven by a rapid rise in imports from Ukraine after temporary import restrictions were lifted to support a country at war, boosting market supply. Earlier, in 2022, structural changes in poultry farming, including lower occupancy rates and limited housing space, led to a drop in domestic production, but the market expanded due to growing imports.

Consumer demand shifted towards convenient products, ready meals, and frozen meat and chicken snacks, stimulating market segmentation. Simultaneously, supermarkets switched to requiring at least one star of the 'Beter Leven' quality label, altering production requirements and market access. Antibiotic use in the sector fell by over 80% since 2009, affecting farming practices, while the announced tax reform with levies on meat from 2028 set long-term expectations.

Production poultry meat and offal in the Netherlands

In kind, 2017-2020, K t

Between 2017 and 2020, the Netherlands ranked as the 29th largest producer of poultry meat and offal globally.

Top producers of poultry meat and offal, 2017-2020

World map of production of poultry meat and offal, 2017-2020

The Netherlands experienced a decline in poultry meat and offal production for the third year in a row. In 2020, production totaled 2 006 K t, marking a 4.0% decrease compared to the previous year. Over the 2017-2020 period, overall production fell by 8.5%, with an average annual decline of 2.9%.

Annual dynamics of production in the Netherlands in kind, 2017-2020, K t

Exports poultry meat and offal from the Netherlands

Exports in kind, K t

Following two years of growth, the volume of poultry meat and offal exports from the Netherlands decreased. In 2020, exports amounted to 1 451 K t, reflecting an 8.2% drop year-over-year. The peak was in 2019 at 1 581 K t, which also saw the largest increase of 6.2%.

Annual dynamics of product's exports from the Netherlands in kind, 2017-2020, K t

From 2017 to 2020, the export market for poultry meat and offal was diverse. Germany accounted for 23.9% of exports, the United Kingdom for 16.9%, and France for 8.6%, together making up 49.3% of total flows. The remaining 50.7% was distributed among numerous other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from the Netherlands in kind, 2017-2020

Exports in value, M $ US

The Netherlands saw a second consecutive year of decline in poultry meat and offal export value. In 2020, exports were valued at 2 592 M $ US, down 6.6% from 2019. Over the 2017-2020 period, exports increased by 2.2%, with an average annual growth rate of 0.7%. The highest value was recorded in 2018 at 2 846 M $ US, which also experienced the largest increase of 12.2%.

Annual dynamics of product's exports from the Netherlands in value, 2017-2020, M $ US

During 2017-2020, the United Kingdom, Germany, and France were the key partners for poultry meat and offal exports from the Netherlands in value terms. The United Kingdom represented 27.6% of exports, Germany 22.5%, and France 10.2%, collectively accounting for 60.3% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from the Netherlands in value, 2017-2020

Imports poultry meat and offal to the Netherlands

Imports in kind, K t

After two years of growth, poultry meat and offal imports into the Netherlands declined. In 2020, imports totaled 565 K t, showing a slight contraction of 2.7% compared to 2019. Between 2017 and 2020, imports rose by 16.3%, equivalent to an annualized rate of 5.2%. The maximum volume was in 2019 at 580 K t, while the largest increase occurred in 2018 at 15.7%.

Annual dynamics of product's imports to the Netherlands in kind, 2017-2020, K t

From 2017 to 2020, Germany, the United Kingdom, and Belgium were the top sources for poultry meat and offal imports in kind. Germany contributed 23.6% of imports, the United Kingdom 18.0%, and Belgium 15.9%, together comprising 57.5% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to the Netherlands in kind, 2017-2020

Imports in value, M $ US

The Netherlands recorded a second consecutive year of decline in poultry meat and offal import value. In 2020, imports reached 940 M $ US, indicating a modest drop of 4.6% from 2019. Over the 2017-2020 period, imports increased by 3.2%, with an average annual growth rate of 1.0%. The peak value was in 2018 at 1 082 M $ US, which also saw the largest increase of 18.8%, while the largest decline was in 2019 at 9.0%.

Annual dynamics of product's imports to the Netherlands in value, 2017-2020, M $ US

Between 2017 and 2020, Germany, Poland, and Belgium led as the main suppliers of poultry meat and offal to the Netherlands in value terms. Germany accounted for 27.6% of imports, Poland for 16.4%, and Belgium for 14.6%, jointly representing 58.5% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to the Netherlands in value, 2017-2020