Poultry meat and offal market in ASEAN, 2026

Earlier Report Observations

The ASEAN poultry meat and offal market volume increased from 20 960 thousand tons in 2018 to 23 956 thousand tons in 2023, despite a minor contraction in 2020. The COVID-19 pandemic shifted consumer demand toward frozen and convenience meat products with longer shelf life, which supported the market during a period of overall adjustment.

Growth from 2021 was driven by rising imports of frozen chicken legs and offal into Southeast Asia from major exporters like Brazil, alongside advancements in cold chain logistics that improved distribution efficiency and product freshness. Consumer preferences increasingly favored ready-to-cook and protein-rich poultry options, prompting companies to launch new frozen product lines and expand e-commerce platforms.

Regulatory emphasis on food safety and labeling compliance, along with ongoing investments in cold storage infrastructure, further strengthened the market in 2023. Innovations in packaging and traceability technologies responded to evolving demand for quality and convenience, sustaining market expansion.

Production poultry meat and offal in ASEAN

In kind, 2017-2020, K t

Top producers of poultry meat and offal, 2017-2020

World map of production of poultry meat and offal, 2017-2020

ASEAN's poultry meat and offal production remained broadly stable in 2020, reaching 21 471 thousand tons. This followed a peak in 2019 at 21 586 thousand tons, which represented a 4.3% increase from the previous year. The lowest production level was recorded in 2018 at 20 695 thousand tons, marking a 3.5% decline.

Annual dynamics of production in ASEAN in kind, 2017-2020, K t

Exports poultry meat and offal from ASEAN

Exports in kind, K t

ASEAN's poultry meat and offal exports showed significant volatility during this period. The lowest export volume was recorded in 2019 at 63.0 thousand tons, representing an 81.8% decline. By 2020, exports surged to 415.4 thousand tons - a remarkable 559.7% increase from 2019, creating a 6.6-fold difference between the minimum and maximum values.

Annual dynamics of product's exports from ASEAN in kind, 2017-2020, K t

From 2017 to 2020, Japan, China, and Hong Kong emerged as the primary destinations for ASEAN's poultry meat and offal exports by volume. Japan accounted for 38.6% of exports, China for 17.6%, and Hong Kong for 4.0%. Together, these three markets represented 60.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from ASEAN in kind, 2017-2020

Exports in value, M $ US

ASEAN's poultry meat and offal export values demonstrated considerable volatility. The lowest value was recorded in 2019 at 117 million US dollars, representing an 84.8% decline. By 2020, export values surged to 1 008 million US dollars - a dramatic 759.6% year-over-year increase, creating an 8.6-fold difference between the minimum and maximum values.

Annual dynamics of product's exports from ASEAN in value, 2017-2020, M $ US

Throughout 2017-2020, Japan, China, and Hong Kong remained the key destinations for ASEAN's poultry meat and offal exports by value. Japan accounted for 46.1% of export value, China for 19.2%, and Hong Kong for 4.6%. Collectively, these three markets represented 69.9% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from ASEAN in value, 2017-2020

Imports poultry meat and offal to ASEAN

Imports in kind, K t

ASEAN's poultry meat and offal imports continued to grow for the third consecutive year in 2020, reaching 773.0 thousand tons - an 18.7% increase from the previous year. Over the 2017-2020 period, imports grew by 41.2%, representing a compound annual growth rate of 12.2%.

Annual dynamics of product's imports to ASEAN in kind, 2017-2020, K t

Between 2017 and 2020, the United States, Brazil, and the Netherlands were the main sources of ASEAN's poultry meat and offal imports by volume. The United States accounted for 27.6% of imports, Brazil for 27.3%, and the Netherlands for 13.9%. Together, these three suppliers represented 68.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to ASEAN in kind, 2017-2020

Imports in value, M $ US

ASEAN's poultry meat and offal import values increased for the third consecutive year in 2020, reaching 1 056 million US dollars - a modest 2.7% gain from the previous year. Between 2017 and 2020, import values grew by 40.5%, equivalent to a 12.0% annualized growth rate.

Annual dynamics of product's imports to ASEAN in value, 2017-2020, M $ US

From 2017 to 2020, Brazil, the United States, and the Netherlands stood out as the primary sources of ASEAN's poultry meat and offal imports by value. Brazil accounted for 30.8% of import value, the United States for 24.6%, and the Netherlands for 9.1%. Collectively, these three suppliers represented 64.5% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to ASEAN in value, 2017-2020