Potato flour, flakes, granules and pellets market in New Zealand

Earlier Report Observations

The New Zealand market for potato flour, flakes, granules and pellets expanded from 1 703 tonnes in 2018 to 1 960 tonnes in 2019, driven by a larger national potato crop and the establishment of a commodity levy that funded industry development. A subsequent contraction to 1 353 tonnes by 2021 occurred alongside rising potato prices, which boosted exports, and regulatory changes that affected import volumes.

Market volume recovered strongly to 2 010 tonnes in 2023, supported by rising imports as the industry emphasized value creation and adapted to new compliance standards for residues and good agricultural practice. During this period, potato production for processing remained stable, and the industry body continued to assist growers with regulatory requirements.

Regulatory evolution continued through 2025 with food standards amendments allowing gene-edited potato products and an updated commodity levy order, reflecting ongoing efforts to modernize the sector and secure its sustainable future.

Production potato flour, flakes, granules and pellets in New Zealand

In kind, 2018-2021, t

Top producers of potato flour, flakes, granules and pellets, 2018-2021

World map of production of potato flour, flakes, granules and pellets, 2018-2021

New Zealand's production of potato flour, flakes, granules, and pellets has grown for the third year in a row. In 2021, the country produced 545.6 tonnes, marking a 1.7% increase from 2020. Looking at the period from 2018 to 2021, production rose by 10.3%, which translates to an average annual growth rate of 3.3%.

Annual dynamics of production in New Zealand in kind, 2018-2021, t

Exports potato flour, flakes, granules and pellets from New Zealand

Exports in kind, t

The market showed significant volatility during this period. Export volumes hit their lowest point in 2021 and peaked in 2020, with a dramatic 30-fold difference between these years. In 2021, New Zealand exported just 7 tonnes of potato flour, flakes, granules, and pellets, representing a sharp 96.7% drop from the previous year. The highest export volume was recorded in 2020 at 204 tonnes, which also saw the largest increase of 631.5%.

Annual dynamics of product's exports from New Zealand in kind, 2018-2021, t

From 2018 to 2021, Australia dominated New Zealand's exports of potato flour, flakes, granules, and pellets in volume terms, accounting for 72.8% of the total. The remaining exports were distributed among various smaller trading partners.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from New Zealand in kind, 2018-2021

Exports in value, K $ US

Export values experienced notable fluctuations over this timeframe. They reached their lowest point in 2021 and peaked in 2020, with a 5.5-fold variation between these years. In 2021, New Zealand's exports of potato flour, flakes, granules, and pellets were valued at 29 thousand US dollars, reflecting an 81.9% year-on-year decline. The peak value occurred in 2020 at 158 thousand US dollars, which also recorded the largest increase of 217.0%.

Annual dynamics of product's exports from New Zealand in value, 2018-2021, K $ US

Between 2018 and 2021, Australia and Fiji were the primary destinations for New Zealand's exports of potato flour, flakes, granules, and pellets in value terms, together capturing 81.4% of total flows. The rest was shared among other markets.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from New Zealand in value, 2018-2021

Imports potato flour, flakes, granules and pellets to New Zealand

Imports in kind, t

New Zealand's imports of potato flour, flakes, granules, and pellets have fallen for the second consecutive year. In 2021, imports totaled 814 tonnes, down 38.9% from 2020. Over the period from 2018 to 2021, imports decreased by 34.5%, averaging an annual decline of 13.2%. The highest import volume was in 2019 at 1 475 tonnes, which also saw the largest increase of 18.6%.

Annual dynamics of product's imports to New Zealand in kind, 2018-2021, t

From 2018 to 2021, the United States, Germany, and Poland were the main suppliers of potato flour, flakes, granules, and pellets to New Zealand in volume terms. The United States accounted for 38.7% of imports, Germany for 25.5%, and Poland for 19.4%, collectively making up 83.6% of total imports.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to New Zealand in kind, 2018-2021

Imports in value, K $ US

New Zealand's imports of potato flour, flakes, granules, and pellets in value terms have declined for the second year in a row. In 2021, imports amounted to 1 438 thousand US dollars, a 37.6% decrease compared to 2020. Between 2018 and 2021, imports dropped by 27.2%, with an average annual reduction of 10.1%. The peak value was recorded in 2019 at 2 551 thousand US dollars, which also experienced the largest increase of 29.1%.

Annual dynamics of product's imports to New Zealand in value, 2018-2021, K $ US

Throughout 2018 to 2021, the United States, Germany, and Poland remained the key sources for New Zealand's imports of potato flour, flakes, granules, and pellets in value terms, together accounting for 82.9% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to New Zealand in value, 2018-2021