Potato flour, flakes, granules and pellets market in Eastern Asia, 2026

Earlier Report Observations

From 2018, the potato flour and flakes market in Eastern Asia began at 586 thousand tons. That year, Haichijia's strategic shift to Henan province spurred the development of instant potato flour products tailored to local diets, expanding the Zhengzhou market. Simultaneously, the rapid rise of live-streaming e-commerce boosted sales of instant foods like sour and spicy noodles, contributing to market activity. The market volume experienced a slight dip to 580 thousand tons in 2019.

Market volume recovered and grew steadily, reaching 634 thousand tons by 2022. This expansion aligned with significant growth in the global and Chinese potato flour markets, where the Chinese market value hit 9.2 billion yuan in 2022. The use of cost-effective cassava starch as a partial substitute influenced raw material composition, while sustained demand from the food industry supported overall consumption.

In 2023, the physical market volume moderated to 615 thousand tons, yet the market value rose substantially to $1.45 billion, indicating a shift toward higher-value products. Haichijia accelerated the instantization and scaling of potato flour, launching new room-temperature stable items. The sour and spicy noodle segment continued to expand, with potato flour-based variants accounting for roughly a quarter of the market. Regional development, such as quality-driven production in Weichang County and Beijing's promotion of potato-based staple foods like steamed buns, further supported demand for potato-derived products.

Production potato flour, flakes, granules and pellets in Eastern Asia

In kind, 2017-2020, K t

Top producers of potato flour, flakes, granules and pellets, 2017-2020

World map of production of potato flour, flakes, granules and pellets, 2017-2020

In Eastern Asia, 561.5 thousand tons of potato flour, flakes, granules, and pellets were produced in 2020, marking a moderate 3.7% increase from the previous year. Looking at the period from 2017 to 2020, production grew by 5.3%, which translates to an average annual rate of 1.7%. The most significant drop occurred in 2019, with a decline of 0.8%.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

The output of potato flour, flakes, granules, and pellets in Eastern Asia was valued at 863.5 million US dollars in 2020, up 3.7% from the prior year. Over the 2017-2020 span, production value rose by 18.6%, averaging a 5.8% annual growth rate. The highest value was seen in 2018 at 870.7 million US dollars, while the largest decrease of 4.4% happened in 2019. The most substantial increase, at 19.6%, also occurred in 2018.

Annual dynamics of production in Eastern Asia in value, 2017-2020, M $ US

Exports potato flour, flakes, granules and pellets from Eastern Asia

Exports in kind, t

Exports of potato flour, flakes, granules, and pellets from Eastern Asia totaled 965 tons in 2020, representing a sharp 41.0% decline compared to 2019. From 2017 to 2020, exports fell by 26.3%, with an average annual decrease of 9.7%. The peak export volume was recorded in 2019 at 1 635 tons, which also saw the largest increase of 38.1%.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, t

An analysis of export volumes from 2017 to 2020 reveals a wide distribution across numerous markets. Malaysia accounted for 10.7% of exports, Vietnam for 9.3%, and Thailand for 7.4%, collectively making up just 27.3% of total flows. The remaining 72.7% was spread among other trading partners.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, K $ US

Following a two-year upward trend, exports of potato flour, flakes, granules, and pellets from Eastern Asia declined. In 2020, export value reached 1 484 thousand US dollars, down 41.0% from the previous year. Between 2017 and 2020, exports decreased by 17%, averaging a 6.0% annual decline. The highest value was recorded in 2019 at 2 514 thousand US dollars, which also experienced the largest increase of 33.2%.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, K $ US

From 2017 to 2020, export values for potato flour, flakes, granules, and pellets from Eastern Asia were not heavily concentrated in a few key markets. Vietnam held 8.1% of export value, Malaysia 7.9%, and Thailand 6.5%, together accounting for only 22.5% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports potato flour, flakes, granules and pellets to Eastern Asia

Imports in kind, t

After a two-year decline, import volumes of potato flour, flakes, granules, and pellets in Eastern Asia rebounded. In 2020, imports reached 57 802 tons, a 44.3% increase from 2019. Over the 2017-2020 period, imports grew by 22.8%, with an average annual rate of 7.1%. The lowest volume was recorded in 2019 at 40 061 tons, while the largest decrease of 12.5% occurred in 2018.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, t

From 2017 to 2020, the United States, the Netherlands, and Germany dominated import volumes, collectively accounting for 87.2% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, K $ US

Imports of potato flour, flakes, granules, and pellets in Eastern Asia increased for the second consecutive year. In 2020, import value was recorded at 88 741 thousand US dollars, reflecting a 41.6% rise from the previous year. Between 2017 and 2020, imports surged by 37.4%, averaging an 11.2% annual growth rate. The lowest value was in 2018 at 58 462 thousand US dollars, which also saw the largest decline of 9.5%.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, K $ US

During 2017-2020, the United States, with 63.8% of import value, the Netherlands at 12.4%, and Germany at 11.3%, consistently served as the primary sources for imports, together making up 87.5% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020