Pineapple juice market in Denmark

Earlier Report Observations

From 2018, the Danish pineapple juice market was shaped by growing consumer interest in healthy and natural beverages, which attracted new players and led retail chains to expand their tropical juice assortments. Despite the launch of new segments like organic and functional juices in 2019, market volume fell by 16% that year. The COVID-19 pandemic in 2020 disrupted supply chains, further reducing volume by 7%, but increased demand for immunity-boosting drinks drove market value up by 16% as consumers sought products with vitamin C.

Regulatory shifts played a key role in the following years. In 2021, legislative initiatives targeting plastic waste and stricter labeling requirements spurred packaging innovations and transparency. New entrants introduced fermented pineapple juice variants, helping volume grow by 5% and value by 4%. The introduction of stricter EU rules on recycled plastic in PET bottles in 2022 affected packaging choices, likely contributing to a 12% drop in volume, while a consumer shift toward organic and functional beverages helped keep market value stable.

After 2022, market volume continued to decline in 2023, falling 9% to 2 968 thousand liters, but value jumped 13%, indicating a move toward premium products. In 2024, volume recovered by 13% to 3 345 thousand liters, while value stabilized at around 5 016 thousand US dollars, reflecting ongoing changes in market structure.

Production pineapple juice in Denmark

In value, 2018-2021, K $ US

Denmark's pineapple juice production rebounded after two consecutive years of decline. In 2021, output reached 1 441 thousand US dollars, marking a significant 18.2% increase compared to the previous year. The lowest value was recorded in 2020 at 1 219 thousand US dollars, while the steepest decline occurred in 2019 with a 12.9% drop.

Annual dynamics of production in Denmark in value, 2018-2021, K $ US

In kind, 2018-2021, K l

Top producers of pineapple juice, 2018-2021

World map of production of pineapple juice, 2018-2021

Pineapple juice production in Denmark recovered following a two-year downward trend. In 2021, Denmark produced 820.1 thousand liters, representing a notable 15.4% increase from 2020. Over the period from 2018 to 2021, production decreased by 4.4%, which translates to an annualized decline of 1.5%. The lowest output was recorded in 2020 at 710.8 thousand liters, with the largest drop occurring in 2019 at 12.6%.

Annual dynamics of production in Denmark in kind, 2018-2021, K l

Exports pineapple juice from Denmark

Exports in kind, K l

Denmark's pineapple juice exports rebounded after a two-year decline. In 2021, exports reached 91 thousand liters, showing a substantial 50.8% year-over-year increase. From 2018 to 2021, exports grew by 3.2%, with a compound annual growth rate of 1.1%. The lowest export volume was recorded in 2020 at 60 thousand liters, which also saw the largest decline of 30.5%.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, K l

Between 2018 and 2021, Greenland, Germany, and Norway were the primary destinations for Denmark's pineapple juice exports in volume terms, accounting for 20.0%, 19.7%, and 19.1% of total exports, respectively. Together, these three countries represented 58.8% of Denmark's total pineapple juice export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Denmark in kind, 2018-2021

Exports in value, K $ US

Denmark's pineapple juice export values increased after two years of decline. In 2021, exports amounted to 110 thousand US dollars, reflecting a robust 23.6% advance compared to 2020. However, from 2018 to 2021, export values decreased by 29.6%, equivalent to an annualized decline of 11.0%. The lowest value was recorded in 2020 at 89 thousand US dollars, which also experienced the largest drop of 33.7%.

Annual dynamics of product's exports from Denmark in value, 2018-2021, K $ US

From 2018 to 2021, Greenland, Kuwait, and Norway were the three main markets for Denmark's pineapple juice exports in value terms, collectively absorbing 58.2% of total export revenues.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Denmark in value, 2018-2021

Imports pineapple juice to Denmark

Imports in kind, K l

Denmark's pineapple juice imports recovered after a two-year decrease. In 2021, imports totaled 2 945 thousand liters, up by 3.5% compared to the previous year. Over the 2018-2021 period, imports decreased by 19.9%, with a compound annual decline rate of 7.1%. The lowest import volume was recorded in 2020 at 2 845 thousand liters, while the largest decline occurred in 2019 with a 16.1% drop.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, K l

Between 2018 and 2021, the Netherlands, South Africa, and Germany were the leading sources of pineapple juice imports to Denmark in volume terms, together accounting for 79.1% of total imports.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Denmark in kind, 2018-2021

Imports in value, K $ US

In 2021, Denmark's pineapple juice import value reached 3 176 thousand US dollars, showing a slight 1.1% decline from the previous year. The lowest value was recorded in 2019 at 2 643 thousand US dollars, while the highest was in 2020 at 3 210 thousand US dollars. The largest decline occurred in 2019 with a 15.7% drop, and the largest increase was in 2020 with a 21.5% rise.

Annual dynamics of product's imports to Denmark in value, 2018-2021, K $ US

Throughout 2018-2021, the Netherlands, South Africa, and Thailand played dominant roles in Denmark's pineapple juice imports in value terms, accounting for 43.6%, 18.8%, and 13.0% of total imports, respectively. Together, these three countries represented 75.4% of Denmark's total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Denmark in value, 2018-2021