Pineapple juice market in Thailand

Earlier Report Observations

The market volume for unfermented pineapple juice in Thailand grew strongly from 85.1 million liters in 2018 to a peak of 169.0 million liters in 2021. This expansion was driven by a significant increase in domestic production, which reached 224.6 million liters in 2021, coupled with a sharp reduction in export volumes from previous highs. After 2021, the market contracted, falling to 120.1 million liters in 2023, as production declined and export volumes recovered.

As the world's leading exporter of pineapple and related products, Thailand's juice market is closely tied to the broader pineapple sector. In recent periods, the industry has faced challenges such as drought and irregular rainfall, which have pressured pineapple supplies and raised raw material prices for processors.

Industry developments include efforts to upgrade processing towards a zero-waste model and the establishment of a national policy committee chaired by a deputy prime minister to oversee and manage pineapple production and market development within the country.

Production pineapple juice in Thailand

In kind, 2017-2020, M l

Thailand ranked second globally in pineapple juice production from 2017 to 2020.

Top producers of pineapple juice, 2017-2020

World map of production of pineapple juice, 2017-2020

In 2020, Thailand produced 196.7 million liters of pineapple juice, marking a 28.3% increase from the previous year. Production reached its lowest point in 2019 at 153.3 million liters, while the peak was recorded in 2018 at 197.7 million liters. The most significant decline occurred in 2019, with a drop of 22.4%.

Annual dynamics of production in Thailand in kind, 2017-2020, M l

Exports pineapple juice from Thailand

Exports in kind, M l

The market showed an unstable trend throughout this period. Exports hit their lowest point in 2019 at 28.1 million liters and peaked in 2018 at 113.4 million liters, representing a fourfold difference. In 2020, Thailand's pineapple juice exports totaled 41.9 million liters, a sharp increase of 49.2% compared to the previous year. The largest decline was recorded in 2019 at 75.2%.

Annual dynamics of product's exports from Thailand in kind, 2017-2020, M l

From 2017 to 2020, the Netherlands, the United States, and Spain were the key destinations for Thailand's pineapple juice exports in volume terms. The Netherlands accounted for 39.3% of exports, the United States for 20.1%, and Spain for 8.1%, together making up 67.6% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Thailand in kind, 2017-2020

Exports in value, M $ US

The market exhibited volatility during these years. Exports in value terms reached their lowest point in 2019 and peaked in 2017, with a 4.4-fold gap between these years. In 2020, pineapple juice exports from Thailand amounted to 65.2 million US dollars, a 108.4% rise from the previous year. The minimum value was recorded in 2019 at 31.3 million US dollars, with the largest decline that year at 72.2%.

Annual dynamics of product's exports from Thailand in value, 2017-2020, M $ US

From 2017 to 2020, the Netherlands, the United States, and Spain formed the main group of destinations for Thailand's pineapple juice exports in value terms. The Netherlands held a 34.4% share, the United States 22.6%, and Spain 7.9%, together accounting for 64.9% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Thailand in value, 2017-2020

Imports pineapple juice to Thailand

Imports in kind, M l

There were noticeable fluctuations in market performance during this period. Imports reached their lowest point in 2019 at 0.1 million liters and peaked in 2017, with a 14-fold difference. In 2020, pineapple juice deliveries to Thailand stood at 0.4 million liters, a 248.8% increase compared to 2019. The largest decline was recorded in 2019 at 86.2%.

Annual dynamics of product's imports to Thailand in kind, 2017-2020, M l

From 2017 to 2020, the Philippines dominated Thailand's pineapple juice imports in volume terms, with a share of 81.5% of total flows, while other markets had comparatively modest shares.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Thailand in kind, 2017-2020

Imports in value, M $ US

Volatility characterized the market behavior during these years. Imports in value terms dropped to their minimum in 2019 and climbed to their maximum in 2017, a 14.5-fold shift. In 2020, pineapple juice shipments to Thailand from abroad were recorded at 0.5 million US dollars, indicating an abrupt gain of 302.8% compared to the previous year. The minimum value was recorded in 2019 at 0.1 million US dollars, with the largest decline that year at 89.9%.

Annual dynamics of product's imports to Thailand in value, 2017-2020, M $ US

From 2017 to 2020, the country structure of imports in value terms was strongly focused on the Philippines, whose share reached 70.1% of total flows, with other partners accounting for the remaining volume.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Thailand in value, 2017-2020