Mixtures of fruit juices or vegetable juices market in Italy

Earlier Report Observations

The Italian market for unfermented juice mixtures began the period influenced by a shift in consumer habits toward healthier options with less sugar, supporting market activity. However, in 2019, the market volume contracted significantly, aligning with a broader reported decline in juice sales, though this downturn began to moderate. The COVID-19 pandemic in 2020 altered consumption patterns, increasing focus on health and natural products, which helped drive a recovery in demand, particularly for juices with reduced sugar content.

Market growth resumed in 2021, strongly fueled by the rising trend of 'mixology'—the use of juices in cocktails—which led to a substantial volume increase in that segment. Key producers like Conserve Italia focused on innovation for the HoReCa channel and premium offerings. By 2022, the market faced rising packaging costs, especially for glass, which contributed to a notable increase in market value even as physical volume growth stabilized.

Following a peak in 2022, the market volume for juice mixtures fell sharply in 2023 and 2024, returning to levels substantially lower than earlier in the period.

Production mixtures of fruit juices or vegetable juices in Italy

In value, 2017-2020, K $ US

In Italy, the production value of fruit and vegetable juice mixtures reached 65 559 thousand US dollars in 2020, marking a 21.3% increase compared to 2019. However, looking at the broader period from 2017 to 2020, production actually declined by 28.1%, with an average annual decrease of 10.4%. The lowest value was recorded in 2019 at 54 037 thousand US dollars, while the peak occurred in 2018 at 99 928 thousand US dollars. The most significant drop of 45.9% took place in 2019.

Annual dynamics of production in Italy in value, 2017-2020, K $ US

In kind, 2017-2020, M l

Following two years of decline, the production of fruit and vegetable juice mixtures in Italy rebounded in 2020. Output reached 80.8 million liters, representing a substantial 19.5% increase over 2019. Despite this recent uptick, production fell by 34.9% overall between 2017 and 2020, translating to an average annual decline of 13.4%. The lowest volume was recorded in 2019 at 67.6 million liters, which also saw the sharpest drop of 39.3%.

Annual dynamics of production in Italy in kind, 2017-2020, M l

Exports mixtures of fruit juices or vegetable juices from Italy

Exports in kind, K l

Italy's export volume of fruit and vegetable juice mixtures stood at 13 858 thousand liters in 2020, showing a significant 53.9% increase compared to 2019. Over the 2017-2020 period, exports grew by 45.6%, with an average annual growth rate of 13.3%. The lowest volume was recorded in 2019 at 9 005 thousand liters, which experienced a decline of 22.3%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, K l

From 2017 to 2020, Italy's exports of fruit and vegetable juice mixtures were geographically dispersed. The top three destinations—Germany (17.1% of export volume), the Netherlands (14.1%), and the United Kingdom (11.2%)—collectively accounted for just 42.4% of total flows. The remaining 57.6% was distributed across a wide range of other markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Italy in kind, 2017-2020

Exports in value, K $ US

Italy's export value of fruit and vegetable juice mixtures reached 16 834 thousand US dollars in 2020, reflecting a 41.0% increase over the previous year. Between 2017 and 2020, exports grew by 37.1%, with an average annual growth rate of 11.1%. The lowest value was recorded in 2019 at 11 936 thousand US dollars, which saw a decline of 21.1%.

Annual dynamics of product's exports from Italy in value, 2017-2020, K $ US

From 2017 to 2020, Italy supplied fruit and vegetable juice mixtures to a diverse set of markets. The top three destinations by value—Belgium (15.7% of export value), Germany (11.4%), and Greece (10.2%)—together accounted for only 37.3% of total export value. The remaining 62.7% was spread across numerous smaller markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Italy in value, 2017-2020

Imports mixtures of fruit juices or vegetable juices to Italy

Imports in kind, K l

Italy's import volume of fruit and vegetable juice mixtures was 8 995 thousand liters in 2020, indicating a notable 13.1% decrease compared to 2019. Over the 2017-2020 period, imports declined by 12.1%, with an average annual decrease of 4.2%. The highest volume was recorded in 2019 at 10 351 thousand liters, which saw an increase of 10.4%.

Annual dynamics of product's imports to Italy in kind, 2017-2020, K l

From 2017 to 2020, three key markets—the Netherlands, Spain, and Germany—collectively accounted for 69.8% of Italy's total import volume of fruit and vegetable juice mixtures.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Italy in kind, 2017-2020

Imports in value, K $ US

Italy's imports of fruit and vegetable juice mixtures declined for the third consecutive year in 2020. Import value reached 15 454 thousand US dollars, showing a moderate 4.8% decrease compared to 2019. Between 2017 and 2020, imports fell by 14.5%, equating to an average annual decline of 5.1%.

Annual dynamics of product's imports to Italy in value, 2017-2020, K $ US

From 2017 to 2020, the Netherlands (48.9% of import value), Germany (15.7%), and Spain (12.8%) were the main suppliers of fruit and vegetable juice mixtures to Italy, together comprising 77.5% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Italy in value, 2017-2020