Persimmons market in Brazil

Earlier Report Observations

The Brazilian persimmon market volume fluctuated between 158 thousand tons and 170 thousand tons from 2018 to 2023. Production initially benefited from the Brazilian Horticulture Improvement Program, which established classification standards and brought transparency to the trade. In 2019, the growing adoption of organic and green fertilization practices in regions like Sorocaba supported higher output. The COVID-19 pandemic in 2020 temporarily reduced consumption, but the post-restriction recovery boosted demand in bars and restaurants, aiding the subsequent rebound.

Market structure remained concentrated in large orchards across São Paulo, ensuring steady supply while facing high production costs that pressured profitability. A bumper crop in São Paulo and Santa Catarina in 2022 increased availability, though the short harvest period kept prices stable. That same year, the arrival of the Spanish PersiMon® variety expanded consumer choices and triggered new promotional campaigns.

Export activities gained momentum, aided by standardization under the Horti & Fruti program, which facilitated shipments to markets like Canada and Spain. In 2023, a sharp price drop for the Fuyu variety stimulated domestic consumption, while emerging demand for dried persimmon and persimmon vinegar encouraged product diversification among cooperatives.

Production persimmons in Brazil

In kind, 2018-2021, K t

From 2018 to 2021, Brazil maintained the fifth position globally in persimmon production volume.

Top producers of persimmons, 2018-2021

World map of production of persimmons, 2018-2021

In 2021, Brazil produced 170.0 K t of persimmons, marking a 7.1% increase compared to the previous year. Over the period from 2018 to 2021, production grew by 8.3%, which translates to an annualized growth rate of 2.7%. The most significant decline occurred in 2020, with a drop of 5.3%.

Annual dynamics of production in Brazil in kind, 2018-2021, K t

Exports persimmons from Brazil

Exports in kind, t

The market exhibited volatility during the observed period. Exports reached their lowest point in 2020 at 138 t and peaked in 2021 at 912 t, representing a 6.6-fold difference between these years. In 2021, Brazil exported 912 t of persimmons, showing a sharp increase of 563.0% from the previous year. The largest decline was recorded in 2020, at 51.2%.

Annual dynamics of product's exports from Brazil in kind, 2018-2021, t

Between 2018 and 2021, Bolivia, the Netherlands, and Canada were the top destinations for Brazil's persimmon exports in kind, accounting for 34.0%, 25.2%, and 14.6% of total exports, respectively. Together, these three countries comprised 73.8% of all export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Brazil in kind, 2018-2021

Exports in value, K $ US

Market performance showed noticeable fluctuations during this period. Exports in value terms hit their lowest point in 2020 at 239 K $ US and reached their maximum in 2021 at 1 067 K $ US, a swing of 4.5 times. In 2021, persimmon exports from Brazil amounted to 1 067 K $ US, up by 345.7% year-over-year. The largest decline occurred in 2020, at 64.3%.

Annual dynamics of product's exports from Brazil in value, 2018-2021, K $ US

From 2018 to 2021, the Netherlands, Canada, and Germany consistently led in the country structure of Brazil's persimmon exports in value terms, with shares of 32.6%, 22.2%, and 12.7%, respectively. Combined, these three markets accounted for 67.6% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Brazil in value, 2018-2021

Imports persimmons to Brazil

Imports in kind, t

Brazil's cross-border shipments of persimmons declined for the second consecutive year. In 2021, Brazil imported 1 504 t of persimmons, showing a dramatic contraction of 29.6% compared to the previous year. Over the period from 2018 to 2021, imports decreased by 29%, with a compound annual growth rate of -10.8%. The maximum value was recorded in 2019 at 2 236 t. The largest decline occurred in 2020, at 36.1%, while the largest increase was in 2019, at 57.8%.

Annual dynamics of product's imports to Brazil in kind, 2018-2021, t

Between 2018 and 2021, the geographical pattern of Brazil's persimmon imports in kind was heavily concentrated, with Spain absorbing 100.0% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Brazil in kind, 2018-2021

Imports in value, K $ US

The volume of persimmon imports into Brazil declined for the second year in a row. In 2021, Brazil imported 1 504 K $ US worth of persimmons, down by 30.0% from 2020. Between 2018 and 2021, imports decreased by 29.3%, equating to an annualized rate of -10.9%. The maximum value was recorded in 2019 at 3 098 K $ US. The largest decline occurred in 2020, at 30.6%, while the largest increase was in 2019, at 45.7%.

Annual dynamics of product's imports to Brazil in value, 2018-2021, K $ US

From 2018 to 2021, the structure of Brazil's persimmon imports in value terms was dominated by a single market: Spain, which held a 100.0% share of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Brazil in value, 2018-2021