Pastry market in South-eastern Asia

Earlier Report Observations

The pastry market in South-eastern Asia showed significant volatility in physical volume between 2018 and 2023. Starting from 258 thousand tons in 2018, consumption surged by over 90% to reach nearly 500 thousand tons in 2020. This was followed by a moderate correction in 2021 and a steep drop to 301 thousand tons in 2022, before rebounding strongly to 449 thousand tons in 2023.

In value terms, the market demonstrated more consistent growth, expanding from $1.5 billion in 2018 to $2.9 billion in 2023. This 95% increase in dollar terms occurred despite a temporary dip in 2019 and stabilization in 2021, indicating rising prices or a shift toward higher-value products.

Underlying these trends were shifts in local production and international trade. Domestic output rose steadily after 2019, exceeding 590 thousand tons by 2023. Import volumes peaked in 2021 at 225 thousand tons before falling back, while exports fluctuated, with a notable spike in 2022 that contributed to the sharp reduction in domestic availability that year.

Production pastry in South-eastern Asia

In kind, 2017-2020, K t

Top producers of pastry, 2017-2020

World map of production of pastry, 2017-2020

After a two-year decline, pastry production in South-eastern Asia rebounded with growth. In 2020, the region produced 587.2 thousand tonnes of pastry, marking a sharp 31.1% increase from 2019. Production reached its lowest point in 2019 at 448.0 thousand tonnes. Between 2017 and 2020, overall production rose by 26.1%, translating to an annualized growth rate of 8.1%. The largest decline occurred in 2018, when production fell by 2.6%.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

Pastry production in South-eastern Asia grew for the second year in a row. In 2020, the output was valued at 2 363 million US dollars, reflecting a sharp 35.6% increase compared to 2019. The lowest value was recorded in 2018 at 1 671 million US dollars, which also saw the largest decline of 5.7%. Over the 2017-2020 period, production increased by 33.4%, with a compound annual growth rate of 10.1%.

Annual dynamics of production in South-eastern Asia in value, 2017-2020, M $ US

Exports pastry from South-eastern Asia

Exports in kind, K t

In 2020, pastry exports from South-eastern Asia totaled 246.7 thousand tonnes, a 1.5% increase from 2019. The lowest volume was recorded in 2019 at 242.9 thousand tonnes, which also experienced the largest decline of 17.7%. Exports peaked in 2018 at 295.3 thousand tonnes, with the largest increase of 19.3% occurring that year.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, K t

From 2017 to 2020, the export partner portfolio for pastry from South-eastern Asia was quite broad. Japan accounted for 7.9% of exports in kind, China for 7.3%, and the United States for 7.2%. Together, these three countries represented only 22.5% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from South-eastern Asia in kind, 2017-2020

Exports in value, M $ US

In 2020, pastry exports from South-eastern Asia reached 993 million US dollars, a 5.0% increase from the previous year. The highest value was recorded in 2018 at 1 088 million US dollars, which also saw the largest increase of 15.5%. The largest decline occurred in 2019, with a drop of 13.1%. Between 2017 and 2020, exports grew by 5.4%, equating to an annualized rate of 1.8%.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, M $ US

From 2017 to 2020, China, Australia, and Japan played notable but not dominant roles as buyers of pastry from South-eastern Asia. China accounted for 8.4% of exports in value terms, Australia for 8.1%, and Japan for 8.1%. Their combined share reached only 24.6% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from South-eastern Asia in value, 2017-2020

Imports pastry to South-eastern Asia

Imports in kind, K t

Pastry imports into South-eastern Asia increased for the second consecutive year. In 2020, the region imported 158.0 thousand tonnes, a solid 12.1% rise from 2019. The lowest volume was recorded in 2018 at 100.2 thousand tonnes, which also experienced the largest decline of 21.2%. The largest increase occurred in 2019, with a jump of 40.6%. Over the 2017-2020 period, imports grew by 24.3%, with a compound annual growth rate of 7.5%.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, K t

From 2017 to 2020, the import partner landscape for pastry in kind was wide. China accounted for 15.0% of imports in kind, the United States for 5.4%, and South Korea for 3.0%. Together, these three countries formed only 23.4% of total flows, with the remaining 76.6% coming from many other countries.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to South-eastern Asia in kind, 2017-2020

Imports in value, M $ US

Pastry imports into South-eastern Asia rose for the third consecutive year. In 2020, imports amounted to 630 million US dollars, a moderate 6.9% gain from 2019. Over the 2017-2020 period, imports increased by 35.7%, with a compound annual growth rate of 10.7%.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, M $ US

From 2017 to 2020, the import partner landscape for pastry in value terms was wide. China accounted for 8.4% of imports in value terms, Japan for 6.2%, and the United States for 5.8%. Together, these three countries formed only 20.4% of total flows, with the substantial 79.6% supplied by many other countries.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to South-eastern Asia in value, 2017-2020