Bread, pastry, cakes, biscuits and bakers’ wares market in South-eastern Asia

Earlier Report Observations

The bakery market in South-eastern Asia expanded significantly from 403 thousand tons in 2018 to 730 thousand tons in 2020. This growth was fueled by the entry of new artisanal players introducing handcrafted products and the emergence of fusion pastries that blended global and local flavors, captivating consumer interest. The trend towards plant-based bakery innovations in 2019 further broadened the market appeal, particularly among younger demographics. The COVID-19 pandemic in 2020 likely amplified demand as home consumption of bakery items increased.

Market volume stabilized at around 726 thousand tons in 2021, sustained by continuous product innovation such as mojito-infused doughnuts and croffles that kept consumer engagement high. However, 2022 saw a sharp contraction to 443 thousand tons, a drop that occurred despite ongoing industry focus on sustainability and plant-based trends. The decline may reflect shifts in trade patterns or other supply-demand adjustments not captured in the available factors.

By 2023, the market rebounded strongly to 721 thousand tons, nearly matching the peak levels of 2020-2021, indicating resilient underlying demand for bread, pastries, and biscuits in the region.

Production bread, pastry, cakes, biscuits and bakers’ wares in South-eastern Asia

In kind, 2017-2020, K t

Top producers of bread, pastry, cakes, biscuits and bakers’ wares, 2017-2020

World map of production of bread, pastry, cakes, biscuits and bakers’ wares, 2017-2020

After a two-year decline, bread, pastry, cakes, biscuits, and bakers' wares production in South-eastern Asia rebounded. In 2019, production hit its lowest point at 786.0 K t, but then surged by 26.4% in 2020 to reach 993.8 K t. Over the period from 2017 to 2020, production grew by 23.8%, averaging an annual increase of 7.4%. The most significant drop occurred in 2018, with a decline of 1.5%.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

In 2020, the output value of bread, pastry, cakes, biscuits, and bakers' wares in South-eastern Asia was 3 861 M $ US, marking a 32.1% increase from 2019. The lowest value was recorded in 2019 at 2 922 M $ US, which also saw the largest decline of 4.9%. From 2017 to 2020, production value rose by 31.1%, with an average annual growth rate of 9.5%.

Annual dynamics of production in South-eastern Asia in value, 2017-2020, M $ US

Exports bread, pastry, cakes, biscuits and bakers’ wares from South-eastern Asia

Exports in kind, K t

In 2020, exports of bread, pastry, cakes, biscuits, and bakers' wares from South-eastern Asia totaled 551.4 K t, showing a modest 8.1% increase compared to 2019. The lowest export volume was in 2019 at 510.1 K t, while the peak was in 2018 at 592.7 K t. The most significant decline occurred in 2019, dropping by 13.9%. Overall, from 2017 to 2020, exports decreased by 5.2%, with a compound annual growth rate of -1.7%.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, K t

Between 2017 and 2020, the export structure in kind was highly diversified. China accounted for 14.5% of exports, the United States for 5.3%, and Australia for 5.0%, together making up only 24.8% of total flows. The remaining 75.2% was spread across numerous smaller markets, indicating no single dominant partner.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from South-eastern Asia in kind, 2017-2020

Exports in value, M $ US

In 2020, the value of bread, pastry, cakes, biscuits, and bakers' wares exports from South-eastern Asia reached 2 142 M $ US, up 13.0% from 2019. The lowest value was in 2019 at 1 896 M $ US, while the highest was in 2018 at 2 306 M $ US. The largest decline occurred in 2019, falling by 17.8%.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, M $ US

From 2017 to 2020, the export structure in value terms remained scattered. China contributed 16.0% of exports, the United States 6.6%, and Australia 5.4%, totaling just 28.0% of overall flows. No single partner emerged as clearly dominant, reflecting a broad distribution across markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from South-eastern Asia in value, 2017-2020

Imports bread, pastry, cakes, biscuits and bakers’ wares to South-eastern Asia

Imports in kind, K t

Imports of bread, pastry, cakes, biscuits, and bakers' wares into South-eastern Asia increased for the third consecutive year. In 2020, imports rose to 287.1 K t, a 20.1% increase from the previous year. Over the period from 2017 to 2020, imports grew by 63.1%, with an average annual rate of 17.7%.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, K t

Between 2017 and 2020, imports in kind were not concentrated among a few key sources. China accounted for 10.7% of imports, the United States for 3.3%, and India for 1.8%, together making up only 15.8% of total flows. This indicates a diverse range of suppliers.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to South-eastern Asia in kind, 2017-2020

Imports in value, M $ US

In 2020, the value of bread, pastry, cakes, biscuits, and bakers' wares imports into South-eastern Asia was 1 345 M $ US, showing a robust 10.3% year-over-year increase. The largest decline was in 2019 at 2.5%, while the largest increase occurred in 2018 at 19.6%. From 2017 to 2020, import value rose by 28.6%, averaging an 8.8% annual growth rate.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, M $ US

From 2017 to 2020, imports in value terms were characterized by a broad spread across markets. China accounted for 7.1% of imports, Japan for 3.8%, and the United States for 3.5%, together totaling only 14.4% of overall flows, highlighting the diversity of sourcing.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to South-eastern Asia in value, 2017-2020