Market research

Oats market in Japan

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

From 2018 to 2022, the volume of the oat market in Japan demonstrated steady growth, expanding from 45 550 t to 49 174 t. This upward trajectory was primarily driven by increasing imports, which rose from 45 261 t to 48 886 t over the same period. The market, however, contracted sharply in 2023, falling to 45 746 t.

Domestic oat production remained a minor component, fluctuating between 300 t and 320 t annually. The decline in total market volume in 2023 coincided with a drop in imports to 45 431 t, a trend that continued into 2024 with imports falling further to 42 042 t. By 2025, import volumes showed a slight recovery to 42 493 t.

In 2025, market developments highlighted a growing consumer focus on health, which supported demand for oat-based products such as flakes and milk. This trend emphasized the nutritional value and convenience of oats, with online sales channels gaining importance for oat milk distribution.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Japan
  1. 5.1.1. Annual dynamics of production in Japan in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in Japan in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Japan in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Japan by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Japan in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Japan by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Japan, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Japan by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Japan in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Japan by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Japan in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Japan by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Japan, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Japan by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Japan in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Japan by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Japan in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Japan by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Japan, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Japan by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Japan in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Japan by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Japan in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Japan by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Japan, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Japan by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production oats in Japan

In kind, 2018-2021, t

Top producers of oats, 2018-2021

Source: SHEV.io

World map of production of oats, 2018-2021

Source: SHEV.io

Oats production in Japan declined after two consecutive years of growth. In 2021, production reached 315.2 t, showing little change from the previous year. The peak was recorded in 2020 at 316.9 t, while the largest year-over-year increase occurred in 2019 at 1.0%.

Annual dynamics of production in Japan in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	1.0%	0.3%	(0.5%)	0.3%

Source: SHEV.io

Exports oats from Japan

Exports in kind, t

The market displayed volatility throughout the observed period. Exports reached their lowest point in 2020 at 1 t and their highest in 2018, with volumes varying 23-fold between these years. In 2021, Japan exported 10 t of oats, marking a substantial 900.0% increase from the previous year. The sharpest decline was recorded in 2020 at 95.6%.

Annual dynamics of product's exports from Japan in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(2.8%)	(95.6%)	900.0%	(24.7%)

Source: SHEV.io

From 2018 to 2021, the United States and South Korea were the primary buyers of Japanese oats, together accounting for 80.9% of total exports in volume. Other destinations each held relatively small shares.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Japan in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

The data shows irregular fluctuations, reflecting a volatile market environment. Exports hit their minimum in 2020 at 4 K $ US and their maximum in 2021, with a 13.3-fold difference between these years. In 2021, Japan exported 54 K $ US of oats, representing a sharp 1 225.0% rise from the previous year. The largest decline occurred in 2020 at 71.8%.

Annual dynamics of product's exports from Japan in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(70.6%)	(71.8%)	1 225.0%	3.1%

Source: SHEV.io

During 2018–2021, the United States and South Korea dominated as destinations for exports in value terms, jointly capturing 97.8% of total flows, with the remainder distributed among other markets.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Japan in value, 2018-2021

Source: SHEV.io

Imports oats to Japan

Imports in kind, t

Japan's oats import volume increased for the third consecutive year. In 2021, imports amounted to 47 637 t, up 2.2% from 2020. Between 2018 and 2021, imports grew by 5.2%, equivalent to an annualized rate of 1.7%.

Annual dynamics of product's imports to Japan in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	1.5%	1.5%	2.2%	1.7%

Source: SHEV.io

From 2018 to 2021, Canada remained the dominant source for Japan's oats imports in volume, holding a 70.6% share of total flows, while the rest was fragmented across other markets.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Japan in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Japan imported a total of value_last_year} K $ US of oats in 2021, which is 12.1% higher than the previous year. Between 2018 and 2021, imports increased by 21.9%, translating to an annualized rate of 6.8%. The largest decline was recorded in 2020 at 0.9%.

Annual dynamics of product's imports to Japan in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	9.8%	(0.9%)	12.1%	6.8%

Source: SHEV.io

Over 2018–2021, Canada and Australia were the leading sources for Japan's oats imports in value terms, together accounting for 84.9% of total flows, with the remaining volume spread among smaller markets.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Japan in value, 2018-2021

Source: SHEV.io