Market research

Mushrooms and truffles market in New Zealand

Release date: Mar 27, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The New Zealand fresh and chilled mushroom and truffle market from 2018 to 2019 was characterized by the dominance of two large growers supplying major supermarkets, with a strong base of local fresh consumption. During 2019, consumer preferences began shifting towards specialty varieties like shiitake and oyster mushrooms, influenced by health trends and the promotion of meatless meals, setting the stage for market evolution.

Increased consumer awareness of the health benefits of mushrooms, boosted by social media and cooking shows, drove demand higher in 2020, lifting the market volume to 1 353 t. This trend continued into 2021 with the emergence of new small-scale farms focusing on gourmet varieties such as oyster, shiitake, and enoki mushrooms, which expanded the supply of higher-value products and supported market value growth even as volume remained stable.

By 2022 and 2023, the development of state-of-the-art facilities like Oak and Spore for gourmet mushrooms and ongoing grower initiatives in the truffle sector pointed to a maturing specialty segment. However, the total market volume declined to 1 289 t in 2023, with the market value falling to 10.3 million $ US, reflecting broader market adjustments.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in New Zealand
  1. 5.1.1. Annual dynamics of production in New Zealand in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in New Zealand in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, kg
    1. 6.1.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, kg
    2. 6.1.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, kg
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, kg
    1. 6.2.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, kg
    2. 6.2.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, kg
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, kg
    1. 7.1.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, kg
    2. 7.1.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, kg
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, kg
    1. 7.2.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, kg
    2. 7.2.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, kg
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, kg
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, kg
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production mushrooms and truffles in New Zealand

In kind, 2018-2021, t

Top producers of mushrooms and truffles, 2018-2021

Source: SHEV.io

World map of production of mushrooms and truffles, 2018-2021

Source: SHEV.io

In 2019, New Zealand's production of mushrooms and truffles reached its lowest point at 1 202 tonnes, declining by 11.7% from the previous year. The following year saw a significant rebound, with output peaking at 1 420 tonnes in 2020, marking an 18.2% increase. In 2021, production moderated slightly to 1 387 tonnes, reflecting a modest 2.3% decrease compared to 2020.

Annual dynamics of production in New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(11.7%)	18.2%	(2.3%)	0.6%

Source: SHEV.io

In value, 2018-2021, K $ US

New Zealand's mushrooms and truffles production value has grown for two consecutive years. In 2019, it hit a low of 11 762 thousand US dollars, dropping by 14.9% from the prior year. The value then rose by 12.4% in 2020. In 2021, production reached 14 098 thousand US dollars, showing a steady 6.6% increase over 2020.

Annual dynamics of production in New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(14.9%)	12.4%	6.6%	0.6%

Source: SHEV.io

Exports mushrooms and truffles from New Zealand

Exports in kind, kg

New Zealand's exports of mushrooms and truffles have declined for three years in a row. In 2021, the country exported 49 334 kilograms, down 28.9% from 2020. Over the 2018-2021 period, exports fell by 48.1%, with an average annual decline of 19.7%.

Annual dynamics of product's exports from New Zealand in kind, 2018-2021, kg

Parameter		2019	2020	2021	CAGR
1	Change from last year	(19.2%)	(9.8%)	(28.9%)	(19.7%)

Source: SHEV.io

From 2018 to 2021, Hong Kong, the Cook Islands, and Fiji were the top three markets for New Zealand's mushrooms and truffles exports in volume terms, collectively accounting for 85.6% of total shipments.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

New Zealand's mushrooms and truffles export value has decreased for three consecutive years. In 2021, exports totaled 501.4 thousand US dollars, a 22.4% drop from 2020. Between 2018 and 2021, export value fell by 48.1%, equivalent to an annualized decline of 19.7%.

Annual dynamics of product's exports from New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(22.1%)	(14.2%)	(22.4%)	(19.7%)

Source: SHEV.io

Between 2018 and 2021, Hong Kong and the Cook Islands dominated New Zealand's mushrooms and truffles exports in value terms, while other markets played a smaller role.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in value, 2018-2021

Source: SHEV.io

Imports mushrooms and truffles to New Zealand

Imports in kind, kg

The import volume of mushrooms and truffles into New Zealand showed significant volatility from 2018 to 2021. In 2020, imports hit a low of 1 798 kilograms, plunging by 76.1% from the previous year. The following year saw a dramatic turnaround, with imports surging to 14 656 kilograms in 2021, up 715.1% from 2020. This created an 8.2-fold difference between the lowest and highest points during this period.

Annual dynamics of product's imports to New Zealand in kind, 2018-2021, kg

Parameter		2019	2020	2021	CAGR
1	Change from last year	(3.2%)	(76.1%)	715.1%	23.4%

Source: SHEV.io

From 2018 to 2021, Singapore and Belgium were the leading sources for New Zealand's mushrooms and truffles imports in volume, together making up 93.6% of total imports, with other countries contributing the remainder.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

The import value of mushrooms and truffles into New Zealand exhibited high volatility from 2018 to 2021. In 2020, it reached a minimum of 21.4 thousand US dollars, falling by 76.1% from the prior year. By 2021, imports rebounded sharply to 52.4 thousand US dollars, a 144.2% increase over 2020. The value fluctuated by 4.7 times between the peak and trough during these years.

Annual dynamics of product's imports to New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(10.5%)	(76.1%)	144.2%	(19.5%)

Source: SHEV.io

Between 2018 and 2021, Singapore was the primary source for New Zealand's mushrooms and truffles imports in value terms, representing 89.0% of total imports, with other countries accounting for a smaller share.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in value, 2018-2021

Source: SHEV.io