Mixtures of fruit juices or vegetable juices market in Hungary

Earlier Report Observations

Between 2018 and 2021, the Hungarian market for unfermented juice mixtures experienced regulatory shifts and product innovations. A January 2018 amendment to the fruit orchard law required notification for plantations over 2 500 square meters, potentially affecting raw material supply. In 2019, market leader Sió‑Eckes launched its Light portfolio and smoothie family, creating a new dynamic segment that captured around 3% market share and contributed to volume growth. By 2021, consumer preferences had shifted further toward health and sustainability, boosting demand for premium, organic, and bio products, although total market volume dipped slightly.

The market volume surged to 27.6 million liters in 2022, driven by the post‑pandemic rebound of the HoReCa channel, the introduction of new 100% pressed juices like Funky Forest’s apple‑cherry blend, and strong consumer interest in mixed flavors. However, in 2023 volume contracted sharply by 23.7% as juice prices rose 31% – outpacing general inflation – and frost damage disrupted fruit harvests. Recovery followed in 2024, supported by the expansion of e‑commerce and continued focus on premium, health‑oriented offerings.

Production mixtures of fruit juices or vegetable juices in Hungary

In value, 2018-2021, K $ US

In 2021, Hungary's output of mixtures of fruit juices or vegetable juices was valued at 17,600 thousand US dollars, representing a 5.6% decrease compared to the previous year.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

In kind, 2018-2021, K l

In 2021, Hungary produced 17,868 thousand liters of mixtures of fruit juices or vegetable juices, showing a moderate increase of 5.1% from 2020.

Annual dynamics of production in Hungary in kind, 2018-2021, K l

Exports mixtures of fruit juices or vegetable juices from Hungary

Exports in kind, K l

In 2021, Hungary's exports of mixtures of fruit juices or vegetable juices totaled 5,765 thousand liters, reflecting a modest gain of 6.0% over 2020. From 2018 to 2021, exports grew by 5.5%, with a compound annual growth rate of 1.8%. The lowest export volume was recorded in 2020 at 5,440 thousand liters, while the peak occurred in 2019 with 5,782 thousand liters. The most significant decline was observed in 2020, dropping by 5.9%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, K l

Between 2018 and 2021, Slovakia, Austria, and Czechia were the primary partners for Hungary's exports of mixtures of fruit juices or vegetable juices in volume terms. Slovakia accounted for 24.2% of exports, Austria for 22.3%, and Czechia for 15.3%, collectively making up 61.8% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, K $ US

Following a two-year decline, Hungary's exports of mixtures of fruit juices or vegetable juices rebounded in value terms. In 2021, exports reached 5,245 thousand US dollars, marking a substantial increase of 30.1% from the previous year. Over the period from 2018 to 2021, exports rose by 9.7%, with a compound annual growth rate of 3.1%. The lowest value was recorded in 2020 at 4,033 thousand US dollars, and the largest decline occurred in 2019, falling by 12.5%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

From 2018 to 2021, Slovakia, Austria, and Romania consistently led Hungary's export structure in value terms for mixtures of fruit juices or vegetable juices. Slovakia held 20.1% of exports, Austria 16.3%, and Romania 16.0%, together accounting for 52.4% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports mixtures of fruit juices or vegetable juices to Hungary

Imports in kind, K l

After two years of growth, Hungary's imports of mixtures of fruit juices or vegetable juices in volume terms declined. In 2021, imports stood at 8,308 thousand liters, a significant drop of 12.9% compared to the previous year. Between 2018 and 2021, imports increased by 18.4%, translating to an annualized rate of 5.8%. The highest import volume was recorded in 2020 at 9,538 thousand liters, with the largest increase occurring in 2019, surging by 35.4%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, K l

Throughout 2018 to 2021, Austria, Germany, and Slovakia were the key partners for Hungary's imports of mixtures of fruit juices or vegetable juices in volume terms. Austria contributed 27.4% of imports, Germany 20.2%, and Slovakia 12.5%, collectively representing 60.1% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, K $ US

In 2021, Hungary's imports of mixtures of fruit juices or vegetable juices in value terms amounted to 11,726 thousand US dollars, up by 5.1% from a year earlier. Between 2018 and 2021, imports decreased by 5%, equivalent to an annualized rate of 1.7%. The lowest value was recorded in 2020 at 11,153 thousand US dollars, while the peak was in 2019 at 12,560 thousand US dollars. The most notable decline happened in 2020, falling by 11.2%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

From 2018 to 2021, Germany, Ireland, and Austria were the three main markets for Hungary's imports of mixtures of fruit juices or vegetable juices in value terms, together absorbing 66.3% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021