Women's woven nightdresses and pyjamas market in Hungary

Earlier Report Observations

The market for women's woven nightdresses and pyjamas in Hungary experienced significant shifts between 2018 and 2022. In physical terms, market volume fell from 778 thousand units in 2018 to 620 thousand in 2019, then dropped further to 346 thousand units in 2021, before recovering to 456 thousand units in 2022. In value terms, the market showed a different pattern, declining from 3.2 million US dollars in 2018 to 2.9 million in 2019, rising to 3.3 million in 2021, and then contracting sharply to 1.8 million in 2022, indicating substantial changes in average prices and demand composition.

The COVID-19 pandemic in 2020 boosted demand for comfortable homewear, including pyjamas and nightdresses, supporting the market during lockdowns. By 2021, the increase in market value despite lower volumes suggested a consumer shift toward more expensive garments, potentially influenced by a renewed focus on traditional Hungarian attire and home comfort. In 2022, the expansion of online sales and growing preference for sustainable materials like bamboo and cotton helped drive a recovery in market volume, while increased competition and the persistent effect of the 'pink tax' on women's apparel prices contributed to lower average prices and the overall decline in market value.

Production women's woven nightdresses and pyjamas in Hungary

In value, 2018-2021, K $ US

In 2021, Hungary's production of women's woven nightdresses and pyjamas was valued at 1 019 K $ US, marking a 43.5% decrease compared to 2020. Over the period from 2018 to 2021, production declined by 47.4%, with a compound annual growth rate of -19.3%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

In kind, 2018-2021, K unit

In 2021, Hungary produced 83.7 K units of women's woven nightdresses and pyjamas, which represents a 58.5% drop from 2020. From 2018 to 2021, production fell by 67.4%, with a compound annual growth rate of -31.2%.

Annual dynamics of production in Hungary in kind, 2018-2021, K unit

Exports women's woven nightdresses and pyjamas from Hungary

Exports in kind, K unit

Export volumes showed significant volatility during this period. In 2019, exports hit their lowest point at 33.0 K units, before peaking in 2018, with an 8.2-fold difference between these years. In 2021, Hungary exported 96.8 K units of women's woven nightdresses and pyjamas, up 6.2% from the previous year. The largest decline occurred in 2019, at 87.8%, while the largest increase was in 2020, at 176.1%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, K unit

From 2018 to 2021, Italy, Slovakia, and Spain were the three principal markets, together accounting for 51.1% of Hungary's total exports in kind of women's woven nightdresses and pyjamas.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, K $ US

In 2021, Hungary exported 361 K $ US worth of women's woven nightdresses and pyjamas, showing a solid decline of 10.1% compared to the previous year. Between 2018 and 2021, exports decreased by 62.3%, equating to an annualized rate of -27.8%. The minimum value was recorded in 2019 at 360 K $ US, with the largest decline that year at 62.5%, while the largest increase was in 2020 at 11.8%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

The partner structure for exports in value terms from 2018 to 2021 was fragmented, with Italy (17.7% of exports), Slovakia (11.3%), and Poland (10.5%) together accounting for only 39.6% of total flows, and no single country holding a dominant share.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports women's woven nightdresses and pyjamas to Hungary

Imports in kind, K unit

In 2021, Hungary's imports of women's woven nightdresses and pyjamas totalled 359.1 K units, indicating an intense fall of 46.3% versus the previous year. Over the period from 2018 to 2021, imports decreased by 54.6%, with a compound annual growth rate of -23.2%. The largest increase was recorded in 2020 at 22.5%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, K unit

From 2018 to 2021, Turkey, China, and Slovakia were the three main markets, together absorbing 82.7% of Hungary's total imports in kind of women's woven nightdresses and pyjamas.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, K $ US

Import values exhibited irregular changes, reflecting a volatile market environment. In 2019, imports reached their lowest point at 2 150 K $ US, before hitting their maximum in 2020 at 4 927 K $ US, with a 2.3-fold gap between these years. In 2021, Hungary imported 2 640 K $ US of women's woven nightdresses and pyjamas, down 46.4% compared to the previous year. The largest increase was recorded in 2020 at 129.2%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Throughout 2018 to 2021, Turkey (56.4% of imports in value terms), Slovakia (9.4%), and China (7.5%) remained the key directions for Hungary's imports, together taking 73.3% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021