Women's woven dresses market in Greece

Earlier Report Observations

The market volume for women's woven dresses in Greece declined from 5.8 million units in 2018 to 3.8 million in 2020. A key factor in 2020 was the significant increase in sales of second-hand clothing, which diverted consumer spending away from new dresses.

Recovery began in 2021, with volume rising to 5.0 million units, driven largely by a record expansion of fashion e-commerce where women's dresses were a top category. Growth continued into 2022, reaching 6.6 million units, supported by the entry of new international clothing chains like New Yorker and Mohito, which intensified retail competition, alongside a growing consumer preference for Greek brands with an ecological focus. Regulatory developments, such as the National Climate Law, also started influencing production and packaging sustainability.

Market volume contracted to 5.5 million units in 2023 amidst high inflation and prices that affected purchasing power, even as the market's value increased. Consumer trends like digitalization and the influence of Generation Z reshaped demand. In 2024, volume saw a modest increase to 5.6 million units, with e-commerce growth and preferences for comfort, diverse designs, and sustainable fabrics remaining influential.

Production women's woven dresses in Greece

In value, 2017-2020, K $ US

In Greece, the output value of women's woven dresses reached 23 638 thousand US dollars in 2020, marking a 3.9% increase from the previous year. Looking at the period from 2017 to 2020, production grew by 11%, which translates to an annualized growth rate of 3.6%. The highest value was recorded in 2018 at 26 014 thousand US dollars, with the largest annual increase of 22.2% occurring that same year. In contrast, 2019 saw the most significant decline, with output dropping by 12.6%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

In kind, 2017-2020, K unit

Greece's production of women's woven dresses has declined for two consecutive years. In 2020, output stood at 666.1 thousand units, representing a modest contraction of 7.7% compared to the previous year. Over the 2017-2020 period, overall production increased by 8.6%, corresponding to a compound annual growth rate of 2.8%. The peak was reached in 2018 with 767.1 thousand units, which also saw the largest annual increase of 25.1%.

Annual dynamics of production in Greece in kind, 2017-2020, K unit

Exports women's woven dresses from Greece

Exports in kind, K unit

The data shows irregular fluctuations, pointing to a volatile market environment. Exports of women's woven dresses from Greece hit their lowest point in 2017 and peaked in 2018, with a 2.1-fold difference between these years. In 2020, cross-border shipments totaled 2 230 thousand units, down 12.3% from the previous year. The maximum value was recorded in 2018 at 2 874 thousand units, which also experienced the largest annual surge of 114.1%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, K unit

From 2017 to 2020, Italy, Cyprus, and Spain were the primary destinations for Greece's exports of women's woven dresses in volume terms. Italy accounted for 54.0% of exports, Cyprus for 9.3%, and Spain for 8.1%, together making up 71.5% of total export volumes.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

After two years of growth, exports of women's woven dresses from Greece declined. In 2020, export value amounted to 19 435 thousand US dollars, a sharp fall of 22.2% compared to the previous year. Over the 2017-2020 period, exports increased by 7.9%, with a compound annual growth rate of 2.6%. The highest value was recorded in 2019 at 24 987 thousand US dollars, while the largest annual increase of 30.7% occurred in 2018.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

From 2017 to 2020, the partner structure for Greece's exports of women's woven dresses in value terms was relatively balanced rather than concentrated. Cyprus accounted for 18.1% of export value, Italy for 17.2%, and the United Kingdom for 8.5%, together representing 43.9% of total flows. Many other countries made up the remaining 56.1%.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports women's woven dresses to Greece

Imports in kind, K unit

Imports of women's woven dresses into Greece have fallen for two consecutive years. In 2020, import volume reached 5 330 thousand units, a notable decline of 21.9% from the previous year. Between 2017 and 2020, imports increased by 6.3%, equating to an annualized growth rate of 2.1%. The peak was in 2018 with 7 936 thousand units, which also saw the largest annual increase of 58.3%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, K unit

From 2017 to 2020, China, India, and Spain were the leading sources for Greece's imports of women's woven dresses in volume terms. China accounted for 24.7% of imports, India for 18.2%, and Spain for 15.8%, together comprising 58.7% of total import volumes.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

After two years of gains, imports of women's woven dresses into Greece declined. In 2020, import value totaled 57 873 thousand US dollars, down 25.6% from 2019. The highest value was recorded in 2019 at 77 823 thousand US dollars, while the largest annual increase of 17.8% occurred in 2018.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

From 2017 to 2020, Spain, Italy, and the United Kingdom were the main suppliers of women's woven dresses to Greece in value terms. Spain accounted for 23.8% of import value, Italy for 18.5%, and the United Kingdom for 9.6%, together making up 51.9% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020