Market research

Melons and papayas market in New Zealand

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

From 2018 to 2019, the market for fresh melons and papayas in New Zealand remained stable at around 11 500 t. A sharp contraction followed in 2020, reducing the market volume to 6 358 t.

The market recovered to 8 176 t in 2021, experienced a slight dip to 7 692 t in 2022, and then expanded significantly to 10 086 t in 2023. The growth in 2023 was supported by stronger consumer demand for healthy fresh fruit, fueled by promotional campaigns, alongside increased import activity for papayas and new local production initiatives such as the Tuputupu Grow Northland project for developing papaya orchards.

Looking ahead, health and wellness trends continued to shape the market, with promotional sales dominating the melon segment and global factors like weather events and trade policies influencing supply chains and pricing dynamics for fresh produce.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in New Zealand
  1. 5.1.1. Annual dynamics of production in New Zealand in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in New Zealand in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production melons and papayas in New Zealand

In kind, 2018-2021, t

Top producers of melons and papayas, 2018-2021

Source: SHEV.io

World map of production of melons and papayas, 2018-2021

Source: SHEV.io

In 2021, New Zealand produced 5 834 tonnes of melons and papayas, showing only a slight fluctuation compared to the previous year. The lowest production level was recorded in 2019 at 5 741 tonnes. The largest decline occurred in 2019 with a 2.2% decrease, while the largest increase was seen in 2020 with a 1.9% rise.

Annual dynamics of production in New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(2.2%)	1.9%	(0.3%)	(0.2%)

Source: SHEV.io

Exports melons and papayas from New Zealand

Exports in kind, t

The data reveals irregular changes, indicating a volatile market environment. Export volumes reached their lowest point in 2021 and peaked in 2019, with a 3.1-fold difference between these years. In 2021, New Zealand exported 211 tonnes of melons and papayas, marking a steep reduction of 33.1% year-over-year. The maximum value was recorded in 2019 at 658 tonnes. The largest decline occurred in 2020 with a 52.0% drop, while the largest increase was in 2019 with a 77.2% rise.

Annual dynamics of product's exports from New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	77.2%	(52.0%)	(33.1%)	(17.1%)

Source: SHEV.io

From 2018 to 2021, the United States (39.6% of exports in kind), Australia (26.8% of exports in kind), and French Polynesia (14.4% of exports in kind) formed the main cluster of markets for exports in kind, together accounting for 80.9% of total flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

In 2021, New Zealand exported 1 189 thousand US dollars worth of melons and papayas, reflecting a 1.7% increase relative to the prior year. The minimum value was recorded in 2020 at 1 169 thousand US dollars, while the maximum was in 2019 at 1 833 thousand US dollars. The largest decline occurred in 2020 with a 36.2% decrease, and the largest increase was in 2019 with a 53.6% rise.

Annual dynamics of product's exports from New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	53.6%	(36.2%)	1.7%	(0.1%)

Source: SHEV.io

From 2018 to 2021, the United States (67.7% of exports in value terms), French Polynesia (9.1% of exports in value terms), and Australia (8.1% of exports in value terms) accounted for the largest share of exports in value terms, together comprising 84.9% of total flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in value, 2018-2021

Source: SHEV.io

Imports melons and papayas to New Zealand

Imports in kind, t

Volatility characterized the market behavior during these years. Imports dropped to their lowest point in 2020 and peaked in 2019, with a 7.9-fold difference between these years. In 2021, New Zealand's melons and papayas import volume came to 2 554 tonnes, showing a significant gain of 209.6% year-over-year. The minimum value was recorded in 2020 at 825 tonnes, while the maximum was in 2019 at 6 483 tonnes. The largest decline occurred in 2020 with an 87.3% drop.

Annual dynamics of product's imports to New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	6.4%	(87.3%)	209.6%	(25.2%)

Source: SHEV.io

Throughout 2018 to 2021, Australia played the leading role in imports in kind, with a share of 80.6% of total flows, while other markets together accounted for the remainder.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

There were noticeable fluctuations in market performance during the period. Import levels varied 6.3-fold between the low of 2020 and the high of 2019. In 2021, melons and papayas deliveries to New Zealand were recorded at 5 234 thousand US dollars, reflecting a sudden advance of 242.5% versus the previous year. The minimum value was recorded in 2020 at 1 528 thousand US dollars, while the maximum was in 2019 at 9 683 thousand US dollars. The largest decline occurred in 2020 with an 84.2% decrease.

Annual dynamics of product's imports to New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	4.0%	(84.2%)	242.5%	(17.5%)

Source: SHEV.io

Throughout 2018 to 2021, Australia remained the main destination for imports in value terms, taking 75.8% of total flows, with the remaining share distributed across various smaller markets.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in value, 2018-2021

Source: SHEV.io