Kiwifruit market in the United States

Earlier Report Observations

The U.S. kiwifruit market volume fluctuated between 2018 and 2021, declining slightly to 89 444 tons in 2019 before rising to 95 823 tons in 2020 and reaching 101 827 tons in 2021. This growth was driven by increasing imports, which compensated for a drop in domestic production after 2020.

Market volume expanded further to 106 566 tons in 2022, a year in which the USDA raised the assessment rate for California kiwifruit handlers due to a smaller expected crop and higher cost recovery needs. However, in 2023, the market contracted sharply to 92 784 tons. This decline coincided with the implementation of new federal handling regulations that revised size‑uniformity requirements for all kiwifruit varieties, increasing compliance complexity and likely affecting supply flow and costs.

In 2024, regulatory activity continued with a proposal to relax minimum size rules for certain kiwifruit varieties and to set a new uniform compliance date for FDA food‑labeling regulations, signaling an ongoing adaptation of standards to market and consumer trends.

Production kiwifruit in the United States

In kind, 2017-2020, t

Globally, the United States ranked as the 10th largest producer of kiwifruit from 2017 to 2020.

Top producers of kiwifruit, 2017-2020

World map of production of kiwifruit, 2017-2020

In 2020, the United States produced 36 290 tonnes of kiwifruit, marking a 7.0% increase from the previous year. Over the period from 2017 to 2020, production grew by 19.1%, which translates to an annualized rate of 6.0%. The largest increase occurred in 2018, at 12.5%, while the largest decline was in 2019, at 1.0%.

Annual dynamics of production in the United States in kind, 2017-2020, t

In value, 2017-2020, K $ US

In 2020, the value of kiwifruit output in the United States reached 92 694 thousand US dollars, up 13.5% from the year before. From 2017 to 2020, production value rose by 39.7%, with a compound annual growth rate of 11.8%. The largest increase was recorded in 2018, at 24.8%, and the largest decline in 2019, at 1.4%.

Annual dynamics of production in the United States in value, 2017-2020, K $ US

Exports kiwifruit from the United States

Exports in kind, t

In 2020, the United States exported 13 228 tonnes of kiwifruit, a decrease of 3.8% compared to 2019. Between 2017 and 2020, exports fell by 8.4%, equating to an annualized decline of 2.9%. The lowest export volume was in 2018, at 11 000 tonnes. The largest decline occurred in 2018, at 23.8%, while the largest increase was in 2019, at 25.0%.

Annual dynamics of product's exports from the United States in kind, 2017-2020, t

From 2017 to 2020, Mexico, Canada, and Japan were the top buyers of kiwifruit from the United States, accounting for 91.3% of total exports in volume. Mexico led with 36.0% of exports, followed by Canada at 30.4%, and Japan at 24.9%.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from the United States in kind, 2017-2020

Exports in value, M $ US

Exports of kiwifruit from the United States increased for the second year in a row in 2020, reaching 33.8 million US dollars, a slight rise of 2.0% from the previous year. Over the 2017-2020 period, export value grew by 7.5%, with a compound annual growth rate of 2.4%. The lowest value was in 2018, at 26.6 million US dollars. The largest decline was in 2018, at 15.5%, and the largest increase in 2019, at 24.6%.

Annual dynamics of product's exports from the United States in value, 2017-2020, M $ US

Between 2017 and 2020, Canada, Mexico, and Japan formed the key group of partners for US kiwifruit exports in value terms, representing 91.4% of total flows. Canada accounted for 33.5% of export value, Mexico for 31.8%, and Japan for 26.2%.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from the United States in value, 2017-2020

Imports kiwifruit to the United States

Imports in kind, t

Imports of kiwifruit into the United States increased for the third consecutive year in 2020, with approximately 72 761 tonnes imported, up 5.0% from 2019. From 2017 to 2020, imports rose by 10.6%, equating to an annualized growth rate of 3.4%.

Annual dynamics of product's imports to the United States in kind, 2017-2020, t

In the 2017-2020 period, New Zealand, Chile, and Italy were the main sources for US kiwifruit imports in volume, together making up 92.3% of total flows. New Zealand contributed 34.4% of imports, Chile 31.7%, and Italy 26.2%.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to the United States in kind, 2017-2020

Imports in value, M $ US

Imports of kiwifruit into the United States grew for the third year in a row in 2020, reaching 182.3 million US dollars, a 15.0% increase from 2019. Over the 2017-2020 span, import value surged by 32.5%, with a compound annual growth rate of 9.8%.

Annual dynamics of product's imports to the United States in value, 2017-2020, M $ US

From 2017 to 2020, New Zealand, Chile, and Italy were the primary sources in the geographical breakdown of US kiwifruit imports by value, accounting for 93.5% of total flows. New Zealand led with 41.5% of import value, followed by Chile at 26.6%, and Italy at 25.5%.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to the United States in value, 2017-2020