Kiwifruit market in Switzerland

Earlier Report Observations

Swiss kiwifruit production, led by the Domaine de la Pêcherie in Allaman which accounts for 80-90% of local output, typically ranges between 300 and 400 tonnes annually. After a drop to 296 t in 2019, production recovered and reached 471 t by 2023, supported by the estate's organic methods and favorable microclimate.

The market volume, heavily reliant on imports, grew from 11 227 t in 2018 to a peak of 12 464 t in 2022 before a slight dip to 12 182 t in 2023. The expansion in 2020 and 2021 coincided with a 5.1% increase in European kiwifruit cultivation area by 2021, reflecting rising global demand for European fruit. Furthermore, growing consumer preference for healthy eating sustained demand across Europe, with the market valued at USD 1.59 billion in 2023.

By the end of the period, domestic production had neared its typical level, while import volumes remained high to meet stable local consumption. The overall market growth was underpinned by these broader European trends favoring kiwifruit.

Production kiwifruit in Switzerland

In kind, 2017-2020, t

From 2017 to 2020, Switzerland ranked 20th globally in kiwifruit production.

Top producers of kiwifruit, 2017-2020

World map of production of kiwifruit, 2017-2020

In 2020, Switzerland produced 422.0 t of kiwifruit, a 42.6% increase compared to 2019. Over the period from 2017 to 2020, production decreased by 2.1%, equivalent to an annualized rate of 0.7%. The highest production was recorded in 2018 at 474.0 t, while the lowest was in 2019 at 296.0 t. The largest decline occurred in 2019, with a drop of 37.6%.

Annual dynamics of production in Switzerland in kind, 2017-2020, t

Exports kiwifruit from Switzerland

Exports in kind, t

The market showed an unstable trend throughout the timeframe. Export volumes reached their lowest point in 2018 at 0.0 t and peaked in 2019 at 25 t, representing a 910-fold difference between these years. In 2020, Switzerland's kiwifruit export volume was 2 t, marking a sharp decline of 91.4% from the previous year. The largest decrease was recorded in 2018 at 99.9%, while the largest increase occurred in 2019 at 90 863.0%.

Annual dynamics of product's exports from Switzerland in kind, 2017-2020, t

From 2017 to 2020, Switzerland's kiwifruit exports in volume were highly concentrated, with France and Italy together accounting for 89.2% of total flows, while other partners made up the remainder.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Switzerland in kind, 2017-2020

Exports in value, K $ US

The market exhibited an unstable trend throughout the timeframe. Export values dropped to their lowest point in 2018 at 0.3 K $ US and peaked in 2019 at 50 K $ US, with a top-to-bottom ratio of 162 times. In 2020, foreign kiwifruit supplies from Switzerland amounted to 8 K $ US, showing an 83.7% decrease from the prior year. The largest decline was recorded in 2018 at 99.2%, while the largest increase occurred in 2019 at 16 088.5%.

Annual dynamics of product's exports from Switzerland in value, 2017-2020, K $ US

From 2017 to 2020, France, Italy, and Germany were the top contributors to Switzerland's kiwifruit exports in value terms, accounting for 42.5%, 36.8%, and 12.0% respectively, and together making up 91.2% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Switzerland in value, 2017-2020

Imports kiwifruit to Switzerland

Imports in kind, t

After a two-year decline, Switzerland's imported kiwifruit volumes increased in 2020, totaling 11 413 t, up 9.6% year-over-year. Over the period from 2017 to 2020, imports decreased by 2.3%, with a compound annual growth rate of 0.8%. The lowest volume was recorded in 2019 at 10 411 t, and the largest decline occurred in 2018 at 8.0%.

Annual dynamics of product's imports to Switzerland in kind, 2017-2020, t

From 2017 to 2020, Italy and New Zealand dominated Switzerland's kiwifruit imports in volume, together holding 81.2% of total flows, with the rest distributed among other countries.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Switzerland in kind, 2017-2020

Imports in value, K $ US

In 2020, Switzerland's kiwifruit import volume amounted to 35 582 K $ US, a 24.7% increase from 2019. Over the period from 2017 to 2020, imports grew by 15.7%, with a compound annual growth rate of 5.0%. The lowest value was recorded in 2019 at 28 540 K $ US, and the largest decline occurred in 2019 at 9.6%.

Annual dynamics of product's imports to Switzerland in value, 2017-2020, K $ US

From 2017 to 2020, Italy and New Zealand were the dominant destinations for Switzerland's kiwifruit imports in value terms, jointly accounting for 81.4% of total flows, with the remaining share going to other markets.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Switzerland in value, 2017-2020