Household and sanitary paper in wide rolls or large sheets market in Malaysia

Earlier Report Observations

The market for household and sanitary paper in wide rolls or large sheets in Malaysia experienced initial growth from 267.5 thousand tonnes in 2018 to 273.1 thousand tonnes in 2019, driven by rising hygiene awareness, urbanization, and the entry of new domestic players like NTPM and Sanrix Paper. This expansion was followed by a contraction to 257.5 thousand tonnes in 2020, partly due to a temporary two-year moratorium on new projects using recovered paper as raw material, which constrained import availability and affected market volume.

After stabilizing around 253–252 thousand tonnes in 2021–2022, the market rebounded to 269.9 thousand tonnes in 2023, with its value surging from 244.2 million US dollars in 2021 to 372.5 million US dollars in 2023. This recovery was fueled by a peak in average import prices in 2022, the launch of innovative and premium products, and growing demand for eco-friendly and biodegradable paper goods. Increased imports from countries like Vietnam and the implementation of stricter government regulations on recovered paper imports further supported market growth.

Throughout the period, the market landscape was shaped by broader trends such as the adoption of eco-friendly manufacturing infrastructure, the promotion of sustainable alternatives by the government, and the approval of new product quantity labeling rules, which collectively influenced supply structures and consumer preferences.

Production household and sanitary paper in wide rolls or large sheets in Malaysia

In kind, 2018-2021, K t

Between 2018 and 2021, Malaysia ranked as the 27th largest global producer of household and sanitary paper in wide rolls or large sheets.

Top producers of household and sanitary paper in wide rolls or large sheets, 2018-2021

World map of production of household and sanitary paper in wide rolls or large sheets, 2018-2021

In 2021, Malaysia produced 190.0 K t of household and sanitary paper in wide rolls or large sheets, showing virtually no change from 2020. The largest decline occurred in 2019, at 0.0%, while the largest increase was also recorded in 2019, at 0.0%.

Annual dynamics of production in Malaysia in kind, 2018-2021, K t

In value, 2018-2021, M $ US

Household and sanitary paper in wide rolls or large sheets production in Malaysia declined for the third consecutive year. In 2021, output was valued at 172.8 M $ US, marking a significant reduction of 18.1% compared to the previous year. Over the period from 2018 to 2021, production decreased by 26.4%, with a compound annual growth rate of 9.7%.

Annual dynamics of production in Malaysia in value, 2018-2021, M $ US

Exports household and sanitary paper in wide rolls or large sheets from Malaysia

Exports in kind, t

Household and sanitary paper in wide rolls or large sheets exports from Malaysia increased for the third consecutive year. In 2021, exports totalled 6 967 t, representing an advance of 26.9% relative to the prior year. Between 2018 and 2021, exports grew by 231.5%, equating to an annualized rate of 49.1%.

Annual dynamics of product's exports from Malaysia in kind, 2018-2021, t

From 2018 to 2021, the three largest markets for exports in kind were Vietnam, Singapore, and Thailand, which together accounted for 80.0% of total flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Malaysia in kind, 2018-2021

Exports in value, K $ US

Household and sanitary paper in wide rolls or large sheets exports from Malaysia increased for the third consecutive year. In 2021, Malaysia exported 6 337 K $ US of this product, showing a 3.9% rise compared to the previous year. Over the period from 2018 to 2021, exports increased by 143.9%, with a compound annual growth rate of 34.6%.

Annual dynamics of product's exports from Malaysia in value, 2018-2021, K $ US

Throughout 2018 to 2021, Vietnam (28.9% of exports in value terms), Singapore (24.5% of exports in value terms), and the United States (18.4% of exports in value terms) were the key partners for exports in value terms, together accounting for 71.8% of total flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Malaysia in value, 2018-2021

Imports household and sanitary paper in wide rolls or large sheets to Malaysia

Imports in kind, t

Malaysia's household and sanitary paper in wide rolls or large sheets imports declined for the second consecutive year. In 2021, imports stood at 69 988 t, down by 4.1% from a year earlier. Between 2018 and 2021, imports decreased by 12.1%, equating to an annualized rate of 4.2%. The maximum value was recorded in 2019 at 86 317 t, with the largest decline occurring in 2020 at 15.4%, and the largest increase in 2019 at 8.4%.

Annual dynamics of product's imports to Malaysia in kind, 2018-2021, t

In 2018 to 2021, Indonesia (59.4% of imports in kind), China (18.2% of imports in kind), and Vietnam (13.9% of imports in kind) were the principal suppliers of household and sanitary paper in wide rolls or large sheets to Malaysia, jointly accounting for 91.5% of total imports in kind.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Malaysia in kind, 2018-2021

Imports in value, K $ US

In 2021, household and sanitary paper in wide rolls or large sheets imports into Malaysia were recorded at 77 725 K $ US, indicating a modest gain of 4.6% over the past year. Between 2018 and 2021, imports decreased by 16.8%, equating to an annualized rate of 5.9%. The minimum value was recorded in 2020 at 74 314 K $ US, while the maximum value was in 2019 at 97 198 K $ US. The largest decline occurred in 2020 at 23.5%.

Annual dynamics of product's imports to Malaysia in value, 2018-2021, K $ US

Throughout 2018 to 2021, Indonesia (57.2% of imports in value terms), China (18.6% of imports in value terms), and Vietnam (14.2% of imports in value terms) played the leading roles in imports in value terms of household and sanitary paper in wide rolls or large sheets to Malaysia, jointly taking 90.0% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Malaysia in value, 2018-2021